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Beachbody Analysis

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Beachbody Website Analysis

LaKoya Jones Strayer University

Abstract

Beachbody is a health and wellness website that has everything a person needs in order to become fit, healthier and lose weight. Beachbody products can be purchased at www.beachbody.com. The website provides everything a person needs to accomplish their goals without leaving their own privacy of their home. Beachbody sells fitness videos, supplements gear. Regardless of what a persons goals may be there is program to fit everybody. Transforming your life has become easier. Beachbody has a website full of products to boost everybody. The website is filled with real life stories, support from other Beachbody members, and the website even gives you the option to call someone to get all of your questions answered. The website has a tab designated to several topics. They have a tab for fitness programs, supplements, gear, success stories, videos, community and support, and a tab for your shopping cart. When a customer clicks on the fitness programs it gives them the option of choosing from best sellers, weight loss, advanced, express, abs/core, dance, extreme results, cardio/fat burning, getting started, specialty programs and compare fitness programs. This allows the customers to pick and choose based on what results they are looking for. If a person is looking to lose weight they have an option for them. If a customer is looking to challenge them selves there is a program for them. When a customer first enters the website there is a slide show playing so customers can get an idea of the results people have had from Beachbody products. Seeing the results from others that have used the products is a good selling point. Many people want to see real life situations before they spend the money on a product that is just like something else they have tried before. Also on the website it gives power statements for customers to see. For example Get Fit discover workout videos to build cardio, strength and endurance; Lose Weight get workout dvds and nutritional supplements to shed pounds; Get Healthy choose premium nutritional supplements for optimal health. Actual site content continues to be an essence to the success of a website. More often than not though, visual appeal is the determining factor as to whether or not a client or customer will remain on a site long enough to actually see the product or service the business is providing. Research continues to show that consumers will purchase what they "want" far more rapidly than what they "need". No matter how great sites graphics are, if they do not load rapidly, people will not stick around long enough to see them on any site (http://www.gnc-web-creations.com/visual_appeal.htm, 2011). Beachbody gives easy access to customers and a person will not experience any slow downs when visiting their website. It only takes a click to take you to exactly what you need. For example if a person clicks on gear, then they choose best sellers within a few seconds the most popular gear populates. The same thing happens when a person clicks on fitness programs, and then chooses weight loss; the best products for weight loss will populate. All together the Beachbody website has a great visual appeal to attract customers and keep them enthused. On the first page of the website Beachbody displays the bestselling programs which are Insanity, P90X, Turbo Fire, Insanity Asylum, Power 90, Brazil Butt Lift, Hip Hop Abs, 10 Minute Trainer and Slim in 6. These are just a few of the programs the customer has to choose from but by beachbody placing these on the front page, this allows customers to get a jump start on what they came to do and that is get in the best shape of their lives. The website is very user friendly; it gives several navigation options. Every product that is sold on the website has a detailed description and benefits listed beside it. For example when a person goes to the advanced section of the fitness programs one of the programs listed is Insanity. Under Insanity it gives a description of what to expect if you utilize the program. It states “Transform your in 60 days with the most intense workout ever put on DVD. Shaun T will push you past limits to get the hardest body you have ever had. Plus 4 free gifts!” There is also an option for customer to see other people’s reviews of the product. For instance Insanity has over 1000 reviews and was rated a 4.8 out of 5. There is an option for the customer to purchase the products and gives the customer an option to choose installment billing. Beachbody targets various types of people. Demographics are quantifiable attributes of a target group. This includes age, race, income, education, gender and household. Listed below are a few demographics Beachbody focuses on. Demographics: • Males • Females • 18-55 • Overweight people • Fit people • Income of all ranges Beachbody provides products for all categories of people. They sell products for fit people, obese people, and all ages and most important they offer products that everyone can afford. Regardless of what a person’s income is they can afford the products. There are different variables when it comes to psychographic. Segmentation is based on lifestyle, social class and personality characteristics. Below are just a few examples of psychographics.

Psychographics: • Fitness and change are important • Determination • Image matters • Health is important
|Internal |
|Strengths |Weaknesses |
|Matured website has been in existence for over 10 years. |Only get a basic membership after purchasing a fitness program.|
|Website contains real life success stories of people that have |Customer should get more for the amount of money that they are |
|used the Beachbody products. |spending on a product. |
|Beachbody.com has approximately 45,000 visitors per day and | |
|approximately 400,000 page views daily. The Message Boards | |
|include approximately 1.26 million members, with an average of | |
|95,000 page views per day. The average American Web surfer | |
|spends 3 minutes on a Beachbody site. | |
|External |
|Opportunities |Threats |
|Give customers more options when they are purchasing products. |Beachbody’s competition is most local gyms give customer more |
|Give customers more options on becoming a Beachbody coach and |of a reason to purchase the product and not participate at a |
|helping others. |local gym. |
|Offer at least one free supplement with the purchase of a |The coach that is assigned to a customer after purchasing a |
|fitness program. |program should be more active in the customer’s life to keep |
| |the motivation. |

|SWOT Analysis Summary |
|Overall Beachbody.com is excellent website for people to get in shape. They offer everything a person needs to become |
|physically and mentally in shape. The Beachbody website is a great website and they do sell many great products. If I was in |
|charge of the website I would have things a little bit more simplified though. There should be more options to customers that |
|purchase the products besides the bare minimal. When customers purchase a fitness program they are already spending an ample |
|amount of money so they should get more than just the basic membership. Many of the work outs come with a nutritional guide |
|however in order to get a complete meal planner a customer must upgrade their membership. I do not think a customer should |
|have to pay anymore to get additional tips and assistance. Other than that the website is easy for anyone to use. As long as a|
|customer knows what their focus is they will be good to go and well on their way to getting in the best shape of their life. |

Beachbody.com is easy for all customers to use; a person does not need to be tech savvy to purchase any product from their website. It’s simple to navigate through and gives good descriptions on everything for everyone to understand. Once you have found the product you need, just simply add it to the cart. When a customer is checking out it gives tons of suggestion on other products to purchase, these are considered add-ons. For example when a person purchases a fitness programs at checkout there will be suggestions on what other products to purchase to assist with accomplishing ones goals. Overall this website receives an A+. I enjoy purchasing products from Beachbody.com. I love the support that I receive from other customers online. Most of all I enjoy that I can call on a customer service representative if I need assistance with purchasing a product. As a matter of fact I also have the option of chatting with a live representative to answer all of my questions as well. I always promote this website to people especially when they ask me what I did to become physical fit.

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