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Beat the Market Game Report

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ROCHESTER INSTITUE OF TECHNOLOGY SAUNDERS COLLEGE OF BUSINESS SPRING QUARTER 2012-2013

ECONOMIC FOR MANAGERS

BTM Game Analysis Report

Firm 1 Binal Patel Kun Liao Ling Xiao Lei Wella Mohibi Yi xin Huang

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1) Table of Contents
2) Introduction and Summary Our performance in BTM game Market structure analysis Strategies of our firm 3) Analysis of our problems in the BTM game MC and MR Plant size Price elasticity Training and process improvement advertising, product development and E-commerce 4) How to improve our performance in the future Macroeconomic analysis Competitor analysis Payoff matrix Kinked demand

5) Conclusion

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1. Introduction and Summary

Our performance in BTM game Our firm is a very good example of how to learn beat the market game because at beginning, none of our team members had any experience with making business decisions hence, we had poor performance at the beginning. But with hard work and learning how to apply economic theories to the game, we did much better in the last 3 quarters and enhanced our rank.

Our final rank in the game is 5th . We ranked 6th in quarter 1 and quarter 2 and then because the poor performance, our rank went down to 7th in quarter 3. However, in quarter 6, we did very well and enhanced the rank from 7th to 6th. Then we kept doing well in quarter 7, which made us achieve the 5th position.

Based on Figure 1 we can see that, during 8 quarters, we performed poorest in quarter 3, in which quarter our net profit was 8.6% less than the market average profit, and our best performance was in quarter 6, in which quarter our profit was 18.2% more than the market average profit.

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Figure 1: The comparison of our profit and market average profit (quarter 1-quarter 8)

Market structure analysis The market was an oligopoly market. It consisted of

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