...We’re forever being told that beauty is “only” skin deep. Well, for many black women and a few black men, that’s disturbingly deep. it looks like the politics of black beauty gets more complicated by the day. The era when skin-lightening was frowned upon as a self-hating practice is slipping away and many black people are being vocal about their desire to be lighter. Their arguements being that it's a personal choice, just like the one white people make when they darken their skin by sunbathing. So what’s the problem here? And why does this issue make people (of all races) so nervous? Skin whitening is the lightening of the skin by cosmetic means. This is achieved in multiple by using various products such as skin whitening cream. Some people will go to great lengths to have lighter skin, the same also applies to people who want to have darker skin. This is actually a touchy and controversial topic but it is about preference. Being Lighter in color is deemed by many cultures and societies as a representation of true beauty. Whether it is natural or chemical, safe or dangerous (and honestly, I don’t think those who use it care), why does skin-lightening in all its forms still have so many black women under its spell, willing to risk the health of the body’s biggest organ? What is behind the “colour complex”? In my opinion, variety is the spice of life, such as variety in food, clothes, hairstyles, etc and it also abounds in nature. That is why all people on Earth belong to...
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...Unveiling Beauty “Beauty is in the eye of the beholder.” This quotation was firstly heard in Greek in the 3rd century. This means that various people could interpret beauty in different ways. So what is beauty then? According to Oxford Dictionary, beauty is “A combination of qualities, such as shape, color, or form, that pleases the aesthetic senses, especially the sight.” On the other hand, Merriam-Webster Dictionary defines it as, “the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit.” Based from these stated definitions, which is a more appropriate meaning of beauty? Where and how do these perspectives come from? From these descriptions about beauty, we can say that beauty has various meanings to people and media mainly influences these perspectives. Initially, the way a person looks plays an important role in our society. Our generation becomes conscious on aesthetic beauty and they base this on the trend nowadays. “Youth, clear skin, a symmetrical face and body, feminine facial features, and an hourglass figure —are those indicating that a woman would be a healthy, fertile candidate to pass on a man's genes.” This is an example said by Amy Alkon of how women should look for them to be seen as appealing and for men to be easily attracted to them eventually. Most women in this era struggle on numerous ways on how to become beautiful and maintain their physical appearances even at...
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...of the novel’s recurring themes is that of beauty. The book takes place in China in the late 19th or early 20th century. Time has changed our world in many ways since then. Has time changed the meaning of beauty? Is there a difference in how the Chinese and Americans see beauty? Do we perceive beauty in different ways than the people in the time of The Good Earth? I conclude that the ideals of beauty have changed since the book was written and that modern American society has taken on new views of what it means to be beautiful. Men and women today can use cosmetics as part of a regular beauty routine to achieve certain beauty standards and to increase confidence. Throughout the last century in America, the very meaning of beauty has changed very often: from the Gibson Girl in the early 1900s to the flappers in the 1920s, from the full-figured pin-up girls of the 1940s and the 1950s to the “heroin chic” waifs of the 1990s, what the western world considered beautiful changed with each decade. When one considers beauty, it is now most likely physical appearance that comes to mind. Hilhorst notes, “The view that physical beauty can be conceived of as a value in its own right is, however, a modern thought.” Hilhorst explains in “Physical Beauty: Only Skin Deep?” that the modern idea of beauty is a product of the 1960s. Before then, personality traits such as trustworthiness and reliability could make a person beautiful. Inner beauty was just as, or possibly more important than...
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...Manuel 1 Paresha Manuel Mrs. Mary Osborne English 11 14 April 2015 Cosmetology: The Beauty Within You Cosmetology is the professional skill and practice of beautifying the hair, face, skin and body. Cosmetologists bring out the beauty within each person by working on the human body (Allure). The process is not easy, it involves many practice, talent, and patients. Each category has its own steps and techniques. Cosmetology is not only to beautify but also to heal the human body. They are like doctors without the doctor’s degree. It is very important to keep the body feeling beautiful, relaxed and healthy, but hard to do on your own (Allure). This is why cosmetology is important. They bring the beauty that is within you out for the world to see. A cosmetologist is a professional who provides his services in a variety of fields; this could be hair makeovers, makeup, manicuring, and many other similar profiles. A cosmetologist does not always work on a single profile they could be doing more than one field. But their primary motive is to make people look beautiful and feel fresh. The most common places where cosmetologists are employed in are beauty shops, as most of their job is carried from the beauty salon. Other places in which cosmetologists work in are spas. Some of the licensed cosmetologists may prefer to start their own beauty business. To become a cosmetologist there are specialized courses which are needed. For example basic safety and sanitation course, hair care...
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...which can deliver maximum hydration benefits for skin and formulated for younger consumers who’re not yet concerned with signs of aging to ensure skin receives the deepest hydrating benefits (Forward Beauty, 18). The Artistry Hydra-V advertisement was released on December 2015 and starring Teresa Palmer. Everything in the ad appears to be the same color as Hydra-V product. The word, “Artistry Hydra-V”, written in big gold letter, fades out at the beginning of the video and Teresa, wearing blue water color dress, walking in the blue water color painted room, waterfalls and ponds; these all are perfectly match with the product. The audience would already know what they are trying to sell and what the product is made for by watching the ad just for five seconds. The advertisement effectively uses logos, ethos, and pathos to convince the audience to buy the product. The first appeal is shown by using logos to give the viewer’s reasoning to buy Hydra-V products. Artistry Hydra-V claims that their products are inspired by Nobel Prize winning research and for men or women of all types of skin. The ads states, “Hydration is the key of beautiful flawless skin. You need water and your skin needs water”, it reminds the viewers they need to treat their skin as they treat their body. This advertisement identifies the ingredients those are from the world’s most pristine places. These are Norwegian fjord water (to release hydration deep into skin), nutrient-rich Himalayan pink rock minerals (to...
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...alluring; arousing interest.” What makes someone attractive to another person is different for everyone. It could be a look or smell, or the way someone laughs. As a young woman in college, I have met many men to whom I have been attracted. What makes a person attractive? One thing is for certain, it will not be the same reason for any two people. Attraction is not universal. One woman may think Johnny Depp is gorgeous and another may think there is no one uglier, which is why we as a society frequently say, “Beauty is in the eye of the Beholder.” Stereotypes, too, can effect one’s perception of what or who is attractive. If you fit into certain stereotypes it can broaden one’s appeal to some, while decreasing one’s appeal to others. Media, movies and television have caused stereotypes to explode throughout the world. If we believe what we see and hear, then skinny, beautiful women are the only ones who get boyfriends. Guys with “six pack” abs and great hair are the only ones who get girlfriends. When we see this over and over in movies, television, and advertising, we start to believe it is true. So, people start going on diets because one never sees a chubby girl or guy walking down the runway, or getting the guy or girl in the end. Girls start wearing more makeup to cover up perfectly beautiful faces. Guys start wearing clothes they do not like because what they wore before wasn’t portrayed as attractive in the media. We are trained by the media, television, and movies at an...
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...anthropologist who examined the diverse cultural meanings of body art, body art is “not just the latest fashion”. Rather it is a way of expressing “individuality, social status, and cultural identity”. Tattooing is used in different groups and cultures, and is also processed using different techniques. In Body Art as Visual Language, it is stated that the Japanese would work by hand by using a collection of needles set in a wooden handle. In Polynesian culture, tattooist would pierce the skin with a hammer-like instrument to mark the body. Steve Gilbert published a collection of historical records of tattooing throughout the world from ancient to present times. He states that in New Zealand, people practice Moko, which was a unique form of decorating the face with “intricate spirals that were incised into the skin to make scars in the form of parallel ridges and grooves” (67). Creating these marked ridges and groove features required the instrument to “penetrate deeply into the flesh” and sometimes cuts were “so deep that they went through the cheek” (67).Te Awekotuku, an essayist and commentator on Maori and feminist issues in New Zealand, describestattooing traditions and their meaning in Maori culture and her memories growing up. She recalls admiring the common chin pattern, as a child, known as Kauae. More than 50 years later, she had her body marked with a Maori...
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...Pammy Velasco: ‘Beauty with a Cause’ By: Iris Deanne Nazaredo Pammy at first look could be very well just another typical pretty face you’ll encounter daily, but she isn,t. Pamela Ellinor Angat Velasco a.ka. “Pammy” is a 21 year old, very talented and outstanding 4th year Ab Communication student in her on-the-job training at the moment. She was born and raised in San Pablo City on the 25th of August 1991. She is the 2nd Child of Engr. Eufemio C. Velasco Jr and Lina A. Velasco. A Complete Package The photos will tell you obviously that she’s definitely an A-lister for beauty. And just this semester she proved that she’s not just a pretty face but a beauty with brains, she was able to avail an academic scholarship as a result of her efforts and hardwork. But it doesn’t end there. There is more. Along with the pretty face, intelligence and many different talents she has a HEART. A heart that brings warmth to everyone she loves and loves her. “Pammy is really a good friend coz she'll always be there whenever you need her. I can rely on her whether i am in need or not. She's also a strong person and what you see is what you get. What she's showing is the real her, no pretensions”, one of her closest friends said. This young lady is indeed a whole package plus more. Discovering Psoriasis Since she has a very beautiful face and a pleasing personality she has always been joining beauty contests since she was young. And right after a contest she joined when she was 13 years...
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...well-being.” Having trained with the renowned Academy of Natural Health in London, Arnold Green takes into consideration not just the body but also the mind, emotions and spirit. After an initial consultation, massage treatments are tailored specifically to your individual needs and carried out in the comfort of your home. Below are some of the treatments available with relax & unwind: * Mobile massage therapy * Mobile massage therapy * Complimentary therapists association * ITEC qualified * Flexible bookings by appointment only * Available 7 days a week (Weekday evenings and all weekend) * Covering all London areas Simply Beauty http://simplybeautysw19.co.uk/ Simply beauty is a well established, independent beauty salon in Wimbledon, SW19. We offer a warm and friendly welcome at our modern, fully equipped salon allowing clients to fully relax. Our experience and fully qualified beauty therapists work on individual needs offering a wide range of...
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...What are some of the easiest and most useful beauty tips out there? We've compiled a list of our top 30 bits of advice. From dealing with ingrown hairs to keeping highlights in your hair, these bites of info will help you build a better beauty foundation so you can put your best face forward on a daily basis. Eye Cream Is Great For Cuticles Instead of spending money on cuticle cream, you can use extra-moisturizing and hydrating eye cream to cure dry cuticles. Stop Your Hair Colour From Fading If you've just had your hair dyed, the last thing you want is for the colour to fade. One surefire way to prevent such a mishap from happening? Use a deep-conditioning treatment once a month. This will help lock in colour and has the added benefit of staving off dry and damaged locks. Avoid Overly Rosy Cheeks Giving yourself a natural glow avec blush is an in look for spring. But you'll want to avoid brushing on too much (lest you look like a clown). So always start your blush line two finger widths away from your nose and only apply it on the apples of your cheeks. This will ensure you create a natural glow without going overboard. Give Curls Bounce Never brush curls out with a brush. Instead, loosen them with your fingers. This will give curls added lift without flattening them down. Add Oomph To Cheekbones To make your cheekbones appear higher and to give them more structure, apply bronzer directly under the cheekbone. You can also add highlighter to the cheekbone itself...
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...innovation and evolving into future * Medium to Long term Market Share Creating Value in category * Decision of media Plan Development of Brand Plan * Located in region where Brand is strongest. ( Brand Building (Geographical Region) * Bringing brand to Life in their market place, Accountable for growth and short term market share * Guidance from Brand Development Team, What level of spending in media, Reporting for a collection of brand under a category BRAND MEANING Before 2000 * Meaning simple and inspirational: soap that would not dry your skin. * Advertising on functional superiority backed by product‟s moisturizing benefit. * Dove does not dry your skin because its one-quarter cleaning cream, . BRAND MEANING AFTER 2000 * Emotional stimulus to implant the product deep in the customers‟ minds * . Dove became a statement of who you are. Campaign for Real Beauty *...
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...portfolio had grown is a relatively laissez-faire manner. * Unilever lacked a global identity. * Product categories had checkered identities. * Embarked on a 5 year strategic initiative “Path to Growth”: * - Winnowing 1600 brands down to 400. - Selected “Masterbrands”, mandate to serve as umbrella identities over a range of product forms. * - Global brand unit for each “Masterbrand” * 7. ‘BEAUTIFUL YOU- TODAY, TOMORROW’ - A CALCULATED RISK? Media Explosion on the idea of ‘BEAUTY’ Increased pressure to ‘Look beautiful’ according to popular perception Worldwide criticism of Fashion Brands and brands that made people aspire to appear a standard way Perceived Health Risks- Anorexia, Bolemia, Stress A unique opportunity to play the game from the opposite end of the court. * 4 P’s of Dove. * Product * 1) Dove product line includes a variety of skin care soaps ,shampoos, deodorant's etc. * 2) All the products aimed to be gentle on skin. * Price * 1)Initially...
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...owned by Unilever. Dove's logo is a silhouette profile of a dove, the colour of which often varies. Dove's products include: antiperspirants/deodorants, body washes, beauty bars, lotions/moisturizers, hair care and facial care products. Dove soap was launched in the United States in 1957, years after Unilever acquired soap factory De Duif (Dutch: The Dove) in The Netherlands, from which the English brand name Dove is derived. Dove has been positioned throughout its history without referring to it as "soap", but as a "beauty bar" with one-fourth cleansing cream. Dove has a great consumer following and has established itself as a premium Soap or rather a beauty bar in the market as well as in the minds of the consumer. [pic] Target Audience The target audience for Dove is basically • Women who want to care for their skin • Who want to look and feel their personal best • Aged 30 – 50 • Beginning to feel the effects of dry skin It has been observed that the core target audience of dove are women who are home makers or are working professionals Mostly they are the middle aged women who want beautiful skin and are not swayed by the fairness which other soaps offer. They don’t mind to spend that little extra because dove promises them wonderful skin and does not make false promises. [pic] What is consumer Behavior? The decision making process in acquiring, evaluating, using or disposing...
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...a brand in the beauty industry, is the name of a successful entrepreneur not only among the women entrepreneur but also among all the entrepreneur of Bangladesh. With a deep passion on beautification of human being and a great wish to do something different and big, she started her journey in the beauty industry. In her journey to become a successful woman entrepreneur in the beauty industry of Bangladesh, she got all types of necessary supports from her mother, in laws, husband and peer groups. With the aim to provide the clients with the best quality skin and hair care services, and also bridal makeover, Kaniz opened beauty salon Glamour at her residence in Kalabagan in 1990, with nine workers and an initial investment of Tk 2 lakh which she borrowed from Micro Industries Development Assistance and Services (MIDAS). After being successful to win the love of the clients , she got countrywide recognition as an expert in hair care and inspired many small entrepreneurs to get involved in this business by becoming the 'brand ambassador' for Sunsilk in 1991. As the result of the successful journey, Glamour was turned into Persona Hair and Beauty Ltd. In 1998.Now she is thee successful entrepreneur of two companies: Persona Hair and Beauty Ltd and Persona Beauty Care Ltd. Persona Hair and Beauty Ltd also runs an independent studio and monthly publication 'Canvas'. The company has introduced Persona Health, Spring Spa, Adams' for men, and Persona Institute of Beauty and Lifestyle. Persona...
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...BASIC SKIN CARE [OIL CLEANSING] Oily Skin: Try a blend of 30% Castor Oil to 70% Sunflower Seed Oil. OIL CLEANSING METHOD First and foremost, this is typically done in the evening, prior to bed. There should be no need for deep cleansing in the morning if you're waking up with skin cleansed the night before. In the morning, a quick wipe with a warm washcloth should suffice. We don't want to overcleanse our skin as this will serve only to irritate and cause more oil production. The objective of using this method is to deep clean while balancing our skins oil production at the same time. You'll need a soft washcloth, your oil blend, and hot, running water. * Pour a generous puddle of oil into the palm of your hand. Roughly, the size of a quarter, but more is acceptable. Rub your hands together to warm the oil and smooth over your face. * Begin massaging the oil into your face. This will remove makeup, dirt, and other impurities, so there is no need to use a makeup remover or wash your face prior to the massage. I've found that this removes even my stubborn waterproof mascara and concealor. * Using slow, firm motions across the skin, massage the oil deeply into your pores. Take your time and focus on your problem areas. You want the oil to work into your pores so that blackheads and the like can be dissolved and steamed away. * As you're massaging, let your mind drift off to something calming and breathe deeply. Take this time to relax and release some of...
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