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Bed Bath and Beyond Case Study

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Submitted By boudzz
Words 1395
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NDU
MAIN CAMPUS, ZOUK

Graduate Division

MRK 606

Project title:
Case 1: BED BATH & BEYOND'S PLAN FOR GROWTH

Submitted to: Dr. Elie Dibeh

Prepared By

Abdo Al Chammass Due date: 26-3-2012
1. Explain how Bed Bath and Beyond practices the retailing concept.
Four principles form the retailing concept, and they are: 1. Customer orientation 2. Coordinated effort 3. Value driven 4. Goal orientation
The first concept means communicate with the shoppers and view their desires and work at best to fulfill this desire, and that’s what the sales clerk at BB&B did when the shopper asked her where she could find a set of dishes listed on a bridal registry, the latter was the desire of the shopper. When the clerk immediately dropped what she was doing and located the dishes for the customer she fulfill the customer desire.
The second concept talk about having a consistent strategy and integrates plan to maximize efficiency, and from BB&B point of view this could be translated by the high profitability resulted from consistent strategy to increase the gross profits margin and at the same time to decrease selling, general, and administrative expenses as percent of sales. Moreover plans integrations such as an excellent atmosphere, wide assortments, and a deep variety within most merchandise also lead to an increase in BB&B's gross profits margin.
The third concept which is the value driven, as we know, value leads to customer satisfaction; moreover, value is the ratio of perceived benefits compared to what a customer pay. And when value perceived is higher than the customer expectation, this will lead to satisfaction, and this is exactly what happened with the customer at BB&B. when the shopper reported that the sales clerk was highly attentive, she said that because she was perceiving value which is how the sales clerk

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