...Brand Analysis: Bud Light Introduction In a competitive industry with multiple product options, beer companies are constantly looking for new ways to market their brand and attract consumers. Bud Light has emerged as a market leader through a successful understanding of their consumer’s behaviour. This report will analyze the major concepts in Bud Light’s marketing strategy that makes them “the number one light beer in the world” (Articlearn). Through their ability to develop a strong brand personality, motivate its consumers, and utilize various social media outlets, Bud Light has successfully influenced the purchasing decisions and buying habits of consumers worldwide. Company History Anheuser-Busch, the brewery that produces Bud Light, was founded in the early 1800’s and grew rapidly due to the early success of their flagship brand, Budweiser. Over the years they continued to add products to their brand profile and quickly became America’s largest brewer. Through the company’s success they were able to acquire Labatt, Canada’s largest brewer in 1995. This merger brought sales of Budweiser and Bud Light north of the border as well as many years of prosperous sales. This was all temporary, because during the recession of 2008, Anheuser-Busch merged with InBev in a hostile takeover. The final result was ABInBev which is currently the “largest brewer in the world” (Reuters). Bud Light is ABInBev’s largest brand in their portfolio, something that contributes to them being...
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...WWW.EUROMONITOR.COM SAMPLE REPORT FOR ILLUSTRATION ONLY LIST OF CONTENTS AND TABLES Wine in Venezuela - Category analysis .......................................................................................... 1 Headlines ........................................................................................................................................ 1 Trends ............................................................................................................................................. 1 Production, Imports and Exports................................................................................................. 3 Competitive Landscape .................................................................................................................. 3 Prospects ........................................................................................................................................ 4 Category Data ................................................................................................................................. 5 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table 16 Table 17 Table 18 Table 19 Table 20 Table 21 Table 22 Table 23 Table 24 Table 25 Table 26 Table 27 Table 28 Table 29 Table 30 Table 31 Table 32 Sales of Wine by Category: Total Volume 2006-2011 .................................. 5 Sales of Wine by Category: Total Value 2006-2011 .....
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...growww.businessmonitor.com Q4 2010 AUStrALiA food & drink report INCLUDES 5-YEAR FORECASTS TO 2014 iSSn 1749-2580 published by Business Monitor international Ltd. AUSTRALIA FOOD & DRINK REPORT Q4 2010 INCLUDING 5-YEAR INDUSTRY FORECASTS BY BMI Part of BMI’s Industry Report & Forecasts Series Published by: Business Monitor International Copy deadline: July 2010 Business Monitor International Mermaid House, 2 Puddle Dock, London, EC4V 3DS, UK Tel: +44 (0) 20 7248 0468 Fax: +44 (0) 20 7248 0467 Email: subs@businessmonitor.com Web: http://www.businessmonitor.com © 2010 Business Monitor International. All rights reserved. All information contained in this publication is copyrighted in the name of Business Monitor International, and as such no part of this publication may be reproduced, repackaged, redistributed, resold in whole or in any part, or used in any form or by any means graphic, electronic or mechanical, including photocopying, recording, taping, or by information storage or retrieval, or by any other means, without the express written consent of the publisher. DISCLAIMER All information contained in this publication has been researched and compiled from sources believed to be accurate and reliable at the time of publishing. However, in view of the natural scope for human and/or mechanical error, either at source or during production, Business Monitor International accepts no liability whatsoever for any loss or damage resulting from errors...
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...Marketing Program Product Strategy Product Line. According to The Boston Beer Company’s 2012 Annual Report, they are the largest craft beer in the United States. They sold over fifty different beers under the Samuel Adams brand, ten flavored malt beverages under the Twisted Tea brand, five hard cider beverages under the Angry Orchard brand, and five beers under Alchemy & Science (2). The suggested retail price depends on each product. Product Quality. Boston Beer Company employed over fifteen brew masters to monitor, operate, and control the production of its beers and ciders. In order to ensure the quality flavor of each brand, each product is tested, tasted, and evaluated to meet the Company’s standards. The Company includes on each product a clear and legible “Freshness” label to ensure their customers that they are enjoying the freshest beer. They use sufficient quantities of ingredients which include, two row varieties of barley for their malt, noble hops for superior taste and aroma, strains of yeast which is stored and protected, and different varieties of apples to be used in their ciders (2). Packaging. The Boston Beer Company maintains competitive packaging materials in the form of shipping cases, six pack carriers, and crowns. They distribute their products to different vendors in all forms of packaging (2). Price Strategy The Boston Beer Company maintains competitive pricings in the United States. Their products range in price depending on the product...
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... Table of Contents EXECUTIVE SUMMARY ii SCOPE 1 INDUSTRY 1 Top 5 Brewing Companies 1 The Beer Brewing Process 1 The Brewer to Retailer Process 3 Beer Importers 3 Beer Wholesalers 3 Beer Retailers 3 COORS 4 Marketing 4 Information Technology 4 Financial 5 MOLSON INC. 5 Marketing 5 Information Technology 5 Financial 6 MOLSON COORS MERGER 6 Four Objectives of Molson Coors 6 Goals from Molson and Coors 7 Coors Goals 7 Molson’s Goals 7 Merger: Good or Bad? 7 EXECUTIVE SUMMARY This document analyzes two world renowned brewing companies, Coors and Molson, in their achievements and efforts as individual companies in order to gain an understanding of the merger between Coors and Molson. The beer brewing industry is briefly reviewed in terms of the top five brewing companies in the world along with the information and beer brewing process flows of the industry. Marketing, information technology, and financials are elaborated upon for Coors and Molson. These three key aspects of each company are compared and contrasted in order to come to a positive decision about the merger. Finally, the merger is concluded to be a great decision for the two companies. SCOPE The merger between Coors and Molson are highlighted in this document. In order to come to a decision about the merger, the companies’ top competitors are mentioned. Information flows, as well as beer processing flows, are discussed. The two companies are then compared in terms of their marketing...
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...sensitivity is a problem. Many stores have started carrying gluten or wheat free, products for their consumers. With this gluten free trend rising, it is still hard to find gluten free beverages such as beer Smart phones and their applications have become a part of people’s everyday lives. Many people rely on smart phone applications for everyday tasks, such as banking, navigation, shopping and much more. As of June 2008, it was estimated that 43% or 44 million of the US population use smart phone applications. (Urso, 2009) With the rising use of smart phones, creating an iPhone application that allows people who require a gluten free diet to be able to find, log and rate places they find gluten free beer only makes sense. 2.1 Marketing Summary The gluten free market consists of people who are gluten free intolerant/sensitive, have wheat allergies or have been diagnosed with Celiac. This market is not highly targeted now, but the growing need for gluten free foods and beverages is increasing with every generation. Though gluten free consumers have increased to 27% since 2009, a recent Mintel research shows that those diagnosed with celiac disease or gluten intolerance/sensitivity is low. (PR, 2012) "The prevailing problem is that many Americans simply may not realize they are gluten intolerant/sensitive, or they may be ignoring signs and symptoms," says David Browne, senior analyst at Mintel. (PR, 2012) 2.2 SWOT Analysis The Gluten Free Beer application has many strengths...
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...65 crores, various district locations with a total which includes buildings and civil works. The various fixed assets like Plant and Machinery other than buildings valued at Rs. 24.70 crores were transferred to the Corporation in the form of Debt and Equity in the ratio of 2:1. The authorised share capital of the Corporation is Rs.10 Crores and the paid up share capital as on date is Rs.833.37 lakhs. The erstwhile Arrack Bottling units are converted into IML Depots for the wholesale trading activities of IML & BEER. 2.0. OPERATIONS: 2.1. ARRACK PACKING OPERATIONS: (from 1-1-87 to 30-9-93) The Corporation commenced its commercial operations on 1-1-1987 and successfully handled the arrack packing operations from 1.1.1987 to 30.9.93 i.e. till the imposition of ban on arrack by the Government. 2.2. WHOLESALE TRADE OF IML & BEER: (from 1-1-94 to 12-1-95) In pursuance of the Act 15 of 1993 the Corporation took over the wholesale trade of IML and Beer in the State of Andhra Pradesh w.e.f. 1.1.1994 and successfully handled the same till the imposition of Total Prohibition w.e.f. 13.1.1995. The trading activities were carried out 2 through erstwhile arrack bottling unit by converting into IML Wholesale Depots except in...
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...2011 Chanel Darmanin (54190 m) Management, Communication & Presentation Skills(MGT2051) Individual Assessment - Memo & Report Writing Ms. Claire Briffa Department Of Management 1/11/2011 China as The New Geographical Market To Export Melita Wines Executive Summary In this report focus is brought forward to the Chinese wine Market. A detailed analysis is done on the market, followed by the competition faced by imported products. Key locations in China for wine importation are named and the Chinese drinking habits are analyzed. The Chinese and Maltese relations are studied. And Cisk is taken as a case study as a success story of a Maltese company that is exporting beer to China and is seeing profits. Lastly, the recommendations and way forward are said as a conclusion. Table of Contents Contents Page Title Page 1 Executive Summary 2 Table of Contents 3 Chinese wine industry 4-5 Competition and Pricing 6 Key locations 7 Drinking habits 8 China- Malta relations 9 Case study 10 Recommendations 11 Bibliography 12 * Brief History of the Chinese Wine Industry While there have been commercial wineries in China since the end of the 19th Century, production has only evolved into a serious industry in the past two decades. There are now an estimated 450 wineries, although the largest...
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...Values 4 Operational Analysis 4 Quality Management 4 Product Design 5 Location 6 Supply Chain Management 6 SWOT Analysis 7 Strengths 7 Weaknesses 9 Opportunities 9 Threats 10 Porters Five Forces 12 Product Life Cycle 13 Cold Activated Bottles and Cans 13 Widemouth Bottles 14 References 15 Introduction Molson Coors Brewing Company is one of the leading manufacturers in the Brewing Industry. They have been in business for over 350 years and have been in a number of different industries. When the Molson Inc. and Coors merged in 2005, they began to focus on one main product, Beer. This report will include a background of Molson Coors Brewing Company, a SWOT analysis, Porters Five Forces and a Life Cycle Product analysis on two of their products. Overview of Company Background of Molson Coors Brewing Company Molson Coors is has been manufacturing beer for more than 350 years. They are currently involved in all aspects of the production process, including; manufacturing, packaging and selling of its malt products. Molson Coors is primarily classified as an American company, after the merger between Molson Inc. and Coors in 2005. Due to the merger, the company maintains two main head offices; their Canadian office is in Montreal, Quebec and their United Stated office in Denver, Colorado. They have several breweries located within Canada, the United Kingdom, Central Europe, Asia and the United States. Molson Coors is also on both the New York Stock Exchange...
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...Case Study Report Sleeman Brewery Limited As Investment Portfolio Option Executive Summary I am writing this report for Chantal Dumont as to give recommendation whether or not she should invest in Sleeman Brewery Limited. We then recommend you to invest in this company if you are seeking for long term growth in your portfolio. Introduction This report is made by Ryan Tan to for Chantal Dumont as part of the assessment to determine and to help her to come to a decision whether to include or exclude Sleeman Breweries Limited in her portfolio. The report itself will look deeper into the case and the explanation behind the case to provide Ms. Dumont with the sufficient data and knowledge to make decisions for her portfolio. Critical Success Factor Sleeman Breweries Ltd’s strategy is to use differentiation to market their products. They are categorized as the microbreweries which market their product mostly on premium price and compete regionally rather than nationally. Recent transaction determined that SBL had purchased a right to produce, sell and distribute Stroh Brewing Company, which focus more on low to medium quality beers. This reflects the changes in SBL as they are trying to grow their market of low and medium quality beers. As a microbrewery, the secret of their success is to produce in quality by making beers in small batches to ensure their quality and taste. In this type of industry, every...
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...Male and Female Report 1 - Male or Female 30 | | | | | | |6| | | | | | | | | | | |3| | | | | | | | | | | |.| | | | | | | | | | | |4| | | | | | | | | | | |%| | | | | [In green are displayed Male and in Red Female] Among the 82 people interviewed the 63,4% were females that preferred beer to other alcoholic beverages such as liquors whiskey vodka. In the second bar in clearly shown that men prefer to drink also other types of alcohol 2 - In the Chart below people, male and females that accepted to interviewed for 2 minutes were between 25 an 44 years old, lovers of bears and without kids , are people interviewed at the exit of their shopping in front of Malls and stores in Neighborhood of Gatineau and in Kanata 3 - Age Group? 1 of 20 17...
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...Automated Inventory Management Project Report Chao Li Spring 2006 Abstract With rapid growth of human-computer interaction, more and more useful software are replacing human efforts. The system we propose in this report integrates the idea to automated , instead of manually, manage inventory of a restaurant’s liquor, meanwhile it can generate sales report, inventory report, etc, which all require human efforts previously. As a result, this new system can reduce possible human errors and provide accurate information of inventory at any point. Introduction Nowadays, more and more companies tend to use any available software to maintain information over a long term. We design the Automated Inventory Management System to approach this goal with features that help improve data consistency, maintain necessary inventory level. With these goals in mind, we decide to incorporate design philosophy as well as user friendly interface into the system, meanwhile to have powerful functions that manifest all the users’ requirements and needs. One concern is how to reflect inventory level as quick as possible, since the sales of liquor occupy a large proportion compared with the daily transactions of the entire restaurant. Therefore, liquor’s inventory level changes constantly. In order to monitor these changes over periods, the Automated Inventory Management System can efficiently and accurately accomplish it while provides other...
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...not only for its food product, but mainly for its original beverage; the A&W root beer. In 1919, a man by the name of Roy Allen decided to set up a drink stand at a parade, which was honoring World War I veterans returning home to Lodi, California. He offered a new product called root beer. The creamy beverage was a great success; so much that he took on a business partner by the name of Frank Wright. In 1922 Allen and Wright with initials combined, created a brand for the beverage calling it the A&W Root Beer. ("History of A&W Root Beer," 2014 Paragraph 2). The first permanent root beer stand was located in Lodi, California and a second location in Sacramento. A&W was the first fast food company to introduce the “drive-in’ and in 1924 Allen decided to peruse franchising. This made A&W the first franchised restaurant in America and by 1933 there were over 170 franchised A&W stands. ("History of A&W Root Beer," 2014 Paragraph 3). Throughout the years the ownership was changed but the company was still a success so much that the consumers wanted to be able to enjoy the product at home too and in 1971 A&W cans and bottles were introduced for sale. ("History of A&W Root Beer," 2014 Paragraph 5, 6). In 1956, the first A&W drive-in restaurant in Canada opened in Winnipeg. The restaurant provided burgers, fries, onion rings and their famous A&W Root Beer served in cold frosted mugs. ("A&W," 2013 Paragraph 1). An important fact to state...
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...Ethical Conduct for Practitioners of Management Accounting and Financial Management D. relevance to decisions 3) H55 Company sells two products, beer and wine. Beer has a 10 percent profit margin and wine has a 12 percent profit margin. Beer has a 27 percent contribution margin and wine has a 25 percent contribution margin. If other factors are equal, which product should H55 push to customers? A. It should sell an equal quantity of both B. Wine C. Beer D. Selling either results in the same additional income for the company 4) What is the preparation of reports for each level of responsibility in the company’s organization chart called? A. Master budgeting analysis B. Responsibility reporting C. Static reporting D. Exception reporting 5) These are selected account balances on December 31, 2008. Land (location of the corporation’s office building) $100,000 Land (held for future use) 150,000 Corporate Office Building 600,000 Inventory 200,000 Equipment 450,000 Office Furniture 100,000 Accumulated Depreciation 300,000 What is the net amount of property, plant, and equipment that will appear on the balance sheet? A. $950,000 B. $1,100,000 C. $1,300,000 D. $1,600,000 6) Of the following companies, which one would not likely employ the specific identification method for inventory costing? A. Hardware store B. Farm implement dealership C. Music store specializing in organ sales D. Antique shop 7) The cost of an asset and its fair market value are __________. A. the same on the date of acquisition...
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... 1. Company Introduction 2. PEST Analysis 3. SWOT Analysis 2. Objective 3. Marketing Mix and action plan 3.1 Product 3.2 Price 3.3 Place 3.4 Promotion 4. Realisation and Control 5. Bibliography 1. Marketing Analysis 1.1 Company Introduction The Irish Cantrell & Cochrane Group plc is a manufacturer, marketer and distributor of beverages founded in 1850 operating in cider, spirits and liqueurs but also soft drinks. The structure of C&C’s brands is shown in the following Boston Matrix Cider Spirits & Liqueures Market Growth Soft Drinks Market share Source: Extracted from C&C annual report 2007 Since Cider is C&C’s major branch I want to concentrate on that. The major markets for C&C cider are Northern Ireland and Great Britain but also the Unites States and Continental Europe belong to the sales market. Due to the fact that the company Scottish & Newcastle’s sells a similar product with the same name in England, C&C markets its premium cider as Magners outside Ireland to avoid confusions. 1.2 PEST Analysis To examine the Cider market I want to cover the some relevant points of a PEST analysis. First of all there are some political issues that are relevant. The political environment in the countries where C&C delivers its beverages is politically stable. The government could affect the drink market either by...
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