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Behavioral Science Task 4

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Submitted By godemonracer
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Behavioral Sciences
Subdomain 111.6
Shelly Hawley
Western Governor’s University

There are several research methods used in sociological studies, scientists use qualitative and quantitative research to study the organization of society(Mcleod, S.A., 2008).
Qualitative data is information acquired through participant observations and is reported in the words of the informant. Quantitative data is gathered by measuring things and is analyzed by statistical inferences and numeric comparisons(Minichiello et al.,1990, p.5).
Scientist use qualitative research to gather information that is not numerical in form such as open­ended questionnaires or unstructured observations. This type of is more descriptive and is more difficult to analyze. Qualitative research is a suitable method to identify how individuals think and feel such as case studies(Mcleod, S.A., 2008).
Qualitative data requires that participant responses are accurate which can be difficult to describe. It is helpful if quotations from participant interviews in the studies are used to illustrate points of the analysis(Mcleod, S.A.m 2008). The individual conducting the research should have knowledge in the area being studied in order to get a proper interpretation of the data. Unstructured group interviews can be an example of a qualitative research method.
This study would generate data by using open ended questions in which individuals respond in their own words. Researchers can then gather a sense of the individual’s understanding of a situation. This can take a great deal of time to gather info through interviews and then do the analysis(Mcleod, S.A., 2008).
Quantitative research methods are used to gather data in a numerical manner than can be ranked, categorized, or measured. You can also develop tables and grafts with these
numerical

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