...STRATEGIC MARKET PLANNING & IMPLEMENTATION Sugar & Spice : Healthy HomeCooked Meals Delivery EXECUTIVE SUMMARY Sugar and Spice is a catering and food delivery company that focuses on healthy, home cooked meals with lots of delicious choices on its menu to tantalize our customers' taste buds. With Sugar and Spice, customers will enjoy a rich variety of delicious meal that is different everyday. The daily selection of dishes includes fresh seafood, meat and vegetable, which will be prepared and served in hygienic condition. Our target customers are mainly working professionals from government offices and private offices as well as students in Putrajaya and Cyberjaya areas. In line with our 'green' effort, we will pack all the food in high quality disposable and microwavable container. Strategic Market Planning & Implementation Page 2 Sugar & Spice : Healthy Home-Cooked Meals Delivery TABLE OF CONTENTS I SITUATIONAL ANALYSIS 1.0 2.0 3.0 4.0 5.0 COMPANY PROFILE ……………………………………………….. 4 PRODUCT INTRODUCTION ………………………………………. 6 MARKET ANALYSIS ………………………………………………. 11 SWOT ANALYSIS ……………………………………………………. 14 COMPETITION ANALYSIS …………………………………………17 II MARKETING STRATEGY 6.0 7.0 8.0 MARKETING OBJECTIVES ………………………………………. 18 FINANCIAL OBJECTIVES ………………………………………… 19 SEGMENTING, TARGETING & POSITIONING (STP) ANALYSIS …………………………………………………………… 20 9.0 MARKETING STRATEGY ………………………………………… 22 III FINANCIAL STATEMENTS & FORECASTS 10.0 11.0 BREAK EVEN ANALYSIS …………………………………………...
Words: 4947 - Pages: 20
...Problems of our Times More than 2/3 of all adults and 1/3 of all children are overweight. Children and youth have learned worse eating habits and are less physically active than they were 25 years ago. If America continues to have this negative lifestyle, more and more people are going to become overweight and life an unhealthy life. The problems in today’s society concerning diet and exercise are the movement around electronic culture and the growth of the fast food industry. Fast food consumption has increased dramatically over the last 25 years. Causes of this increase are due to the fact that there are less home cooked meals and more meals that involve going to get fast food. More and more families rely on fast food because families don’t have a lot of time for sit down meals anymore. Also fast food is a lot cheaper route than going to the grocery store. Another factor concerning an unhealthy diet, in our youth, is that snacking on junk food and sugary soft drinks is becoming more common. Along with fast food consumption, the social aspects of today’s society revolve around electronics and other forms of entertainment. Electronics and television are making a big dent in having a healthy lifestyle. Today’s generation is very attracted towards television, video games, cell phones, the Internet, and etc. instead of going outside. The creation of online gaming through Xbox-Live, Playstation Network, online PC gaming, and many more, are taking a lot of time away from physical...
Words: 507 - Pages: 3
...| Why Cook? | | | Brian Curtis Maureen DattiloDVUO ENG135 Sec I | 6/5/2010 | | With all the choices of “ready prepared meals”, fast food, take out, and delivery it is easy to ask the question “Why should I cook my own meals?” While one might think that cooking can only get dinner on the table, one might also be wrong. The foods we eat play a crucial role in how our mind and body operate. Through cooking one can make smarter decisions to fuel the mind and body properly, while eliminating deficiencies that can cause an imbalance in the nutrients that are needed for healthy life. Not only is food a detrimental factor to health, it also has deep roots into our social world. Everyone has a fond memory of home cooked meals shared over the dinner table, or pleasant times with friends enjoying a nice meal. These fond memories help build bonds that create our social life and help make us who we are. By cooking meals and sharing them with the people that are important in life it is easy to see that cooking, besides getting dinner on the table, can benefit not only your physical and mental health but also contributes to your social life. Health benefits One of the most obvious benefits to cooking is a healthier life. Instead of eating already prepared foods that are loaded with additives, cooking allows a person to eat food in its natural state. Starting from natural foods eliminates unwarranted ingredients from being introduced to your diet that can have unwanted...
Words: 1789 - Pages: 8
...the Prevention Of Early Childhood Obesity Abstract The overall purpose of this study was to investigate whether parents serve as role models in influencing their children’s weight-related behaviours. Participants were 60 random parents of children from Barbados. Unlike previous research studies, the correlation analyses of this study indicated that the junk food or fast foods children consumed was negatively associated with the amount of income made by the parents or their education level. Although it was found that some children do model their parents’ behaviour when it comes to healthy food choices, the findings show that parents do not enforce the healthy eating practices unto their children. This study did not support the theory that children model adult eating behaviours on their own. Parental Influence: Implications for the Prevention Of Early Childhood Obesity Some researchers in public health have concluded that the problem of early childhood obesity has reached near-epidemic proportions (Deckelbaum & Williams 2001; Puhl & Latner 2007). The problem of early childhood obesity and overweight appears to be on-going without implementation of early detection and prevention strategies (Stegelin 2008). The causes most commonly identified with the increase in early childhood obesity are inadequate physical activity, sedentary lifestyle, and poor diet (Campbell et al. 2006; Ebbeling, Pawlak & Ludwig 2002). Prior...
Words: 6131 - Pages: 25
...Fast food joints are also being seen as a factor that is making a number of families spend less and less time together. Family meal time is something that is considered as an opportunity for all the members to come together and share their experiences. However, the fast food centers are quickly eating into this quality time. This is especially true about youngsters for whom a fast food center is a good place to hangout with friends and peers. Read more at Buzzle: httFast food saves time in today's fast-paced society. People can order fast food on their way to or from work, without ever leaving their car. Fast food is also designed to come in small packaging so that people can consume it while traveling. Sponsored Links Fast food saves time in today's fast-paced society. People can order fast food on their way to or from work, without ever leaving their car. Fast food is also designed to come in small packaging so that people can consume it while traveling. Sponsored Links Read more: http://www.ehow.com/facts_5476756_advantages-fast-foods.html#ixzz2fX6SrRHC Read more: http://www.ehow.com/facts_5476756_advantages-fast-foods.html#ixzz2fX6SrRHC p://www.buIn my point of view, the first and foremost benefit fast food brings to customers is time and speed saving. Modern society with piles of work pushes people to be busy at any time, especially businessmen and officials. Even students are also up to ears with exercises and examination. Fast food...
Words: 457 - Pages: 2
...When you go out to eat do you actually know what’s in your food or how it’s being made? Eating fast food isn’t always the answer in the long run even if your running late. Why not cook yourself a home cooked meal and create less problems for not only you but our country? First, we will drive through the problems fast food causes. Next, we will make a “quick stop” at the causes of fast food. Finally, we will throw away the problems and find solutions for fast food. First, we will drive through the problems fast food causes. As we have probably all heard one or more times in our lives that fast food isn’t healthy for you; that’s old news. Now the question is, do you really know what it does to your body and what problems it can cause. Eating...
Words: 1180 - Pages: 5
...locally. Therefore, eating food that has been grown locally will make a difference in one’s diet. Locally grown food will benefit our health and our environment. One will notice the enhanced taste, making the food more flavorful. Locally grown food has many perks including the difference in taste, higher nutritional value, supports the local economy, promotes safer food supplies, and the locals can always tell you where the food came from. The United States is the number one site where obesity is prevalent because of what people eat. It is easy to eat on a low budget depending on the choices individuals make. People become obese when they start making unhealthy choices regarding their diet. If one decides to eat fast food and junk food for breakfast, lunch, and dinner, it will only be a matter of time before they start noticing health issues. In the article “Is Junk Food Really Cheaper,” Mark Bittman reveals that junk food is not cheaper than a home cooked meal. He argues that you could feed your family a home cooked meal for less than it costs to go to McDonalds. For example, he concedes that “two Big Macs, a cheeseburger, six chicken McNuggets, two medium and two small fries, and two medium and two small sodas — costs, at the McDonalds a hundred steps from where I write, about $28....You can serve a roasted chicken with vegetables along with a simple salad and milk for about $14, and feed four or even six people. If that’s too much money, substitute a meal of rice and canned...
Words: 1681 - Pages: 7
...along with a newly appointment food teacher who has engaged students in food related topics. These two areas could form a key role in the development of both food education and running of a busy restaurant that covers its own costs. By having sustainable systems and educational programs linked together the students have a chance to shape our local community. Working with a chef could give students the chance to explore different educational pathways giving teachers, and students the chance to develop outdoor active teaching in growing ingredients, waste management and farming that can all be linked back to the restaurant and classroom. I feel a chef who can value students will engage them and educate them in the importance of eating healthy home cooked food at school. The students will see them as a member of the school in lessons, student meetings and lunch times and make them want to eat and experiment with food. A summary of the impact on education by a catering company In having a catering company running the catering offer and kitchen will give us a service but will it give us ownership. The company used will be focusing on giving service and covering the contract. We will have to ask use our own facilities. The company will want to promote what they can offer, will education be high on there list of priorities. Some of...
Words: 480 - Pages: 2
...TABLE OF CONTENTS Executive Summary ............................................................................................................................................... 1 The problem .............................................................................................................................................................. 2 Background ............................................................................................................................................................... 3 Research ..................................................................................................................................................................... 4 PMB................................................................................................................................................................ 4 Primary data survey .............................................................................................................................. 5 Industry overview .................................................................................................................................. 7 Costs ............................................................................................................................................................. 7 Revenues ..................................................................................................................................................... 8 The...
Words: 8741 - Pages: 35
...Round is a Shape Dennis R. Mayo, Jr. DeVry University Round is a Shape According to a report from Harvard Medical School, recent data from the National Center for Health Statistics shows that approximately one child out of every three in the United States is overweight (Fighting, 2014). Additionally, a Centers for Disease Control study shows that approximately seventeen percent of children in the U.S. (12.7 million), between the ages of two and nineteen years, are obese (Childhood, 2015). That in itself should be cause for concern. These kind of numbers are very alarming and show just how serious the situation is. What seemed to be a problem that has recently emerged, childhood obesity has been a growing concern for years. How did this happen? What is causing such a catastrophic health concern in our children? Politicians argue the fact that advertisement is to blame as this is an obvious scapegoat. We need to open our eyes to what should be an elementary problem and solution. While there are several contributing factors to this epidemic, poor diet and lack of physical activity stand out as the direct cause. Local leaders and parents must take a more active role to encourage their children to become more active and eat healthier to combat the overwhelming crisis of childhood obesity in the United States. Balanced is a term that should be in everyone’s vocabulary concerning the health of our children. A National Institutes of Health study indicated that obesity is a result...
Words: 3127 - Pages: 13
...Canada’s Food Guide Eating Well with Recommended Number of Food Guide Servings per Day Children Age in Years Sex 2-3 4-8 Girls and Boys 9-13 Teens 14-18 Females Males 19-50 Females Adults 51+ Females Males Males Vegetables and Fruit 4 5 6 7 8 7-8 8-10 7 7 Grain Products 3 4 6 6 7 6-7 8 6 7 Milk and Alternatives 2 2 3-4 3-4 3-4 2 2 3 3 Meat and Alternatives 1 1 1-2 2 3 2 3 2 3 The chart above shows how many Food Guide Servings you need from each of the four food groups every day. Having the amount and type of food recommended and following the tips in Canada’s Food Guide will help: • Meet your needs for vitamins, minerals and other nutrients. • Reduce your risk of obesity, type 2 diabetes, heart disease, certain types of cancer and osteoporosis. • Contribute to your overall health and vitality. What is One Food Guide Serving? Look at the examples below. Fresh, frozen or canned vegetables 125 mL (1⁄ cup) 2 Leafy vegetables Cooked: 125 mL (1⁄2 cup) Raw: 250 mL (1 cup) Fresh, frozen or canned fruits 1 fruit or 125 mL (1⁄2 cup) 100% Juice 125 mL (1⁄2 cup) Bread 1 slice (35g) 1 Bagel ⁄2 bagel (45 g) 1 Cooked rice, Flat breads ⁄2 pita or 1⁄ tortilla (35 g) bulgur or quinoa 2 125 mL (1⁄2 cup) Cereal Cold: 30 g Hot: 175 mL (3⁄ cup) 4 Cooked pasta or couscous 125 mL (1⁄2 cup) Milk or powdered milk (reconstituted) 250 mL (1 cup) Canned...
Words: 1656 - Pages: 7
...Eating healthy is an important part of a healthy lifestyle and is something that should be taught at a young age. The following are some general guidelines for helping your adolescent eat healthy. It is important to discuss your adolescent's diet with his or her health care provider before making any dietary changes or placing your adolescent on a diet. Healthy eating recommendations for an adolescent to ensure they are following a healthy eating plan would be to eat three meals a day, with healthy snacks, increase fiber in the diet and decrease the use of salt, drink water and try to avoid drinks that are high in sugar, eat balanced meals, try to bake and broil rather than fry, watch sugar intake and if need be decrease it, s helpful tool is the my plate website which shows the plate divided into five food group categories, emphasizing the nutritional intake of the following- grains. Foods that are made from wheat, rice, oats, cornmeal, barley, or another cereal grain are grain products. Examples include whole wheat, brown rice, and oatmeal, vegetables. Vary your vegetables. Choose a variety of vegetables, including dark green, red, and orange vegetables, legumes (peas and beans), and starchy vegetables, fruits. Any fruit or 100% fruit juice counts as part of the fruit group. Fruits may be fresh, canned, frozen, or dried, and may be whole, cut up, or pureed, dairy. Milk products and many foods made from milk are considered part of this food group. Focus on fat-free or low-fat...
Words: 1338 - Pages: 6
...College Writing II August 5, 2015 Family Dinners Are Significant For those interested in improving their family’s interpersonal relationship and overall health, say, “goodbye” to take out food and “hello” to home-cooked family dinners. In this modern age and technologically advanced century, people rarely eat at home with their families. In America, many parents work long hours in which it becomes challenging for them to cook home- meals and eat together with their children. Therefore, many families resort to ordering takeout food. For many American families, it is hard to schedule family dinners for reasons that might be because sometimes parents work overtime, or children have some social activities. However, if members of a family put effort to gather for dinner, studies have shown its possible positive effects for family members. Many family meals give a family a chance to talk about happenings of the day, laugh, make family decisions, and enjoy the food in a tide in manner. Moreover, family dinners can help family members to learn about each other and build better interpersonal relationships. Regular family meals with family have been shown to lower a high-risk teenage behavior, such as sexual activity, drinking alcohol, smoking, marijuana use, eating disorders, violence, and school problems. In addition, family dinners have shown to decrease the risk of child obesity, improve a child’s social skills, and reduce behavioral issues in children. Although family dinners...
Words: 1686 - Pages: 7
...problem in America’s fast paced life. We are too busy to cook meals three times a day for our children or often times we are uneducated on proper nutrition. I believe a great solution to this problem would be first requiring parents to take a short informative nutrition class maybe including some handouts on the importance of a proper diet for children. Many Americans today are single parents or work two jobs, long hours, or are just too busy with life’s other problems. A great alternative to this would be meal planning. Healthy meal planning can help reduce child obesity because it saves time, creates healthy eating habits, and will provide proper nutrition for your child when prepared correctly. Healthy meal planning can save you tons of time by preparing all your meals at once for the week instead of everyday. A good start would be to choose a day such as, Monday or Sunday. Once you have chosen a day you can start thinking of your meals for the week, make a grocery list and then go and make your purchases. This will also help to save you money buying in bulk is much cheaper than going to the grocery store every day or purchasing out meals. So many products today say they have reduced fat or low calories but, what they don’t tell you is what they replaced that with such as, added sugar or sodium. So it is extremely important to read the labels and compare brands when you are buying your groceries. Having these meals prepared is going to help you so much so now after work if you...
Words: 977 - Pages: 4
...in rush hour traffic, the kids practice runs over, you forgot to lay something out for dinner or you just don’t have the ambition to cook there’s always a variety of options to quickly resolve your trouble. Fast food restaurants have been rapidly growing since the 1900’s and are now a food source we highly depend on as a society. It wasn’t long ago that the standard was for a family to sit down to a home cooked meal. This standard has severally changed over the years. While having the option to pick up dinner on the way home or have it delivered to our door is convenient, at what point do we stop to consider the dangers of consuming a heart-attack in a sack? What once was considered a treat has now become the norm carrying more than just health concerns. Fast food restaurants have become very beneficial over the years by offering us convenience, agricultural stimulus, and slowing increasing their nutritional values, it’s time to consider other ways they effect our society. Eric Schlosser describes fast food best in his book Fast Food Nation The Dark Side of the All-American Meal when he says “It has become a social custom as American as a small, rectangular, hand-held, frozen, and reheated apple pie” (Eric Schlosser, 2002). Fast food has become more then just convenient for us, it has become a dependent. We no longer use fast food as an alternative when time is cut short but rather as a daily regimen. According to Statistic Brain, “50 million people are served fast food daily”...
Words: 1978 - Pages: 8
