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Benefits to Organizations That Use E-Commerce

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Benefits to organizations that use e-Commerce (e-Business). What are the pros for the businesses which use e-commerce? Give specific examples.

Instructor: W.E. Simonpietri

Course: Fundamentals of E-Business – BUS107

Date: January 29, 2011

Schneider (2010), author of Electronic Commerce, explains that electronic commerce, or also called e-Commerce, means “shopping on the part of the Internet called the World Wide Web and also includes many other activities, such as businesses trading with other businesses and internal processes that companies use to support their buying, selling, hiring, planning, and other activities.” The methods involved with conducting business on the Internet and opening an e-Commerce shop to sell from, have several benefits to both merchants and the customers who buy from them. The biggest benefits of conducting business through the Internet includes a cheaper upfront cost to the merchant, it's easier to set up and open the store and it's faster to get an Online business up, running and making sales. Marketing through e-Commerce has several benefits that include less costs than print advertising, helps build customer relationships, brand credibility and it costs less to get an e-Commerce marketing campaign running and operational. In the following paragraphs, I will show you more in depth of the benefits of e-Commerce in a business. One the greatest advantage that e-Commerce brings to a business is global expansion. Due to the wide range reach of the Internet, businesses are able to communicate globally and explore new markets. Because of this global reach of e-Commerce, businesses are now breaking down geographic limitations. Through the Internet, “businesses now offer a wide range of choices and higher levels of customer information and details for individuals to search and compare” (Yun Tze Pien, 19 Sep 2005, para 1). There

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