...technologies that have created alternate methods for sharing news and information. Television and print media, such as newspapers, magazines, and books were the primary means for receiving information, however now the internet and electronic books (ebooks) have taken the lead. This paper will discuss how ebooks work, what this technology replaced, why they are preferable to the older method, how they benefit a print media corporation and the public, and the opposition to ebooks. Ebook Functionality Ebooks are digital electronic books. Digital books are steadily increasing and cover a multitude of subjects and platforms. Novels-fiction, or non-fiction, textbooks, and reference books are some of the types available with ebooks. People are able to access and view ebooks on computers, smart-phones, or a variety of reading devices, known as ebook readers. An innovative technology associated with the ebook is the way the text shows on a screen. “The most important step forward may be in “digital ink”, the technology used for displaying letters on a screen. A small company called E Ink has created a method for arranging tiny black and white capsules into words and images with an electronic charge (Business Week, 2006)”. This technology not only helps to save on energy consumption, but also aides against screen glare and blurring caused by sun or bright light. In Addition to Traditional Print Media The establishment of ebooks has created a new venue for consumers to receive information....
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... | |MEDIA MANAGEMENT | | | | Abstract: Media has played a major part in building and managing the country after 1990’s. It has played both a constructive and destructive role in communicating information to its viewers. Organizations have been aware of this might of media for quite some time now. The partnerships between organizations and media channels and the way in which orgs manage media play a huge role in the way it affects their business. Ex. FMCG companies, entertainment companies, e-commerce companies understand that marketing can’t happen and product can’t sell unless media upholds it. Hence the partnership between orgs and media needs to be seen as an art of media management now. Media can both build and destroy the reputation of any entity in this country. Hence it is extremely careful how media is managed and used in the best possible manner in order to derive benefits instead of creating issues. Media targeted by organizations/entities for marketing are basically of three formats. • Print media Marketing – through Newspapers, magazines, books etc. • Audio / Visual Media Marketing – through Television, movies, radio...
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...| | | | Traditional Media Project: Print Advertising Print media has been an effective form of advertising for many years. In 1836, a French newspaper, La Presse, first charged for advertisements to lower the print price. From most historical accounts, this is considered the first occurrence of print advertising. Print advertising is generally defined as any form of media advertising that uses materially printed media, such as newspapers and magazines, to reach its target market. Today, print advertising is still valuable due to the captive nature and segmentation of age and income demographics among readers. To make advertising successful, the message has to be understood and remembered. Print advertising accomplishes this by incorporating advertisements into the flow of the section and capitalizing on the individual’s focus on the printed material. For example, today’s fashion magazines, like Vogue, are loaded with advertisements that tend to outnumber the content pages. Due to the incorporation of the full page advertisements, the reader tends to enjoy the paid content and it’s even a contributing factor for purchasing and reading the material. The other benefit of print advertising is the focus that a reader has when viewing the content. With the increasing level of distractions with personal electronic devices, printed material has a unique advantage with fixed content that the reader can focus on. This is true because once the user has...
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...The advantages and disadvantages of mass media Mass media play a very important role in our everyday life. They serve to inform people of different events that take place or may happen. Also they entertain people or even help to make their life better. But the most important thing that newspapers, radio or TV bring to people is information. The process of sharing information in the modern world is extremely intense. In all countries is becoming more complex social cultural phenomenon that applies to various activities and is inseparable from the study of languages, political and social, economic, scientific, educational and technological development. That is why a significant and constant amount of information students receive through the media. Print media has traditionally been one of the main means in the system of mass media. The print media includes newspapers, magazines, brochures, newsletters, books and even leaflets and pamphlets. Visual media like photography can also be mentioned under this sub-head, since photography is an important mass media, which communicates via visual representations. Although, it is said that the electronic or new media have replaced the print media, there exists a majority of audiences who prefer the print media for various communication purposes. Newspapers are a valuable source of educational material such as learning a foreign language. They offer an interesting, topical and various information. Students can actively use newspaper in...
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...Electronic and Digital Media Industry Mass communication (MC) today is reliant on technology. Based on chapter 1 of The Media of Mass Communication, MC is the technology-assisted transmission of messages to mass audiences. This definition of communication elaborates how technology seems to make life easier. Interpersonal communication is a face-to-face form of communication that has been widely used by people without technological assistance for years. In the old ages, mass media took place in concert halls using only the human voice; today people use microphones that allow them to send vocal messages to a larger audience. Print media has also taken a notch toward improvement with the help of the World Wide Web. Technology has enabled societies to broadcast messages throughout the world by using television, satellites, and the Internet. Print has had a strong impact on society. Mass media awareness started with the discovery of print media through books, newspapers, magazines, and so on. The way in which people’s lives have changed are based on the result of print’s improvement, it is what allowed people in the past to pass on several messages like basis for learning other languages through text. Therefore, Kaiyan Za Bao invented newspapers; which allowed different societies to become aware of what was happening around the world. Print-visual integrations evolved through photography because newspapers started to include pictures, this would make people have a broader understanding...
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...Assignment CREATE MASS PRINT MEDIA ADVERTISEMENT Background – Juverna is a new beauty salon open in the CBD. Juverna beauty is committed to providing skincare and beauty treatments to enhance your natural beauty. Our special beauty packages provide great value and our gift vouchers are a fantastic gift for that special person. Objective – Primary (Good profit), Secondary (Branding) Target – Business community in CBD and general beauty salon Reason to Act and Believe – Quality Product ,Good services, Affordable Price Point of difference – We provide special skin & cosmetic procedures. Budget - $25.000 NEWSPAPER · Confirm the central idea or creative concept, technique/s for expressing the idea/concept and mass print media to be used: Every time when the people look at the advertising picture, they will be attracted by our services and products. The newspaper, magazine and outdoor advertising are the best methods to capture the people’s mind, make they think about our services and products what are so special when they look at our advertising services. · Identify check the advertising content and supporting information for accuracy and completeness: I have checked the content, support enough information required. The content satisfy the purpose of advertising, the audiences can get information easily when look at our advertising. Everything has been checked and absolutely corrects and matches with the legislation. · Confirm the time schedule and...
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... More in the mood for an intimate networking opportunity? Looking for a one-of-a-kind experience to make a big impression? Learn more about sponsoring MAX’S FARM TO TABLE WINE DINNER. All photos appearing in this booklet by Roger Castonguay and Heather White of The Defining Photo. If you want to be part of a fun, funky, festive evening, an ARTINI sponsorship is right for you. Get your name in front of local young professionals, reward your employees and show your clients how cool you really are. Associate your name with art, support our local artists and receive long-term recognition when you sponsor an exhibit at the 100 PEARL STREET GALLERY. Read more about each event, available sponsorship packages and our media reach. BIG RED FOR THE ARTS A celebration of good food, great drinks and our outstanding cultural community, BIG RED FOR THE ARTS kicks off the annual United Arts Campaign in style. ABOUT THE EVENT...
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...Introduction to Advertising CW1 1. Use examples of recent advertisements to explain the role and functions of advertising. What is Advertising? It is a monetary and non-monetary form of persuading the audience through communication that uses: “Non-personal mass media – as well as other forms of interactive communication – to reach mass audiences to connect an identified sponsor with a target audience” (Wells, Moriarty, and Burnett) If firms want to gain and increase sales and profits, they will have to be communicated to the customers. A total marketing communication program is called “promotion mix”. One of its key components is advertising. Before firms begin this step in ‘promotional mix’ business must understand the important relationship between the product and the market place. {Advertising is the most important element of promotion, which is a key component of the Marketing Mix.} What is Marketing Mix? This is one of the most famous marketing terms when studying Marketing and Advertising. “The marketing mix is the set of controllable tactical marketing tools. That considers the the 4P’s. * Product * Price * Place * Promotion This is what firm blends to produce the response it wants in the target market”. {Kotler and Armstrong (2010)} What is the right promotional mix? Business need to see how products or services are presented to customers. Their main criteria to check...
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...electric light plug and read hundred-thousand-word novels in 10 minutes if I want to, and I want to. (Schuessler, 2010, para. 6). Although Brown would not live to see his idea to fruition, today’s e-reader certainly fits the description of his “simple reading machine”. How It Works While there are many brand names of e-readers, the majority of them fall into two categories: wireless or not wireless. E-readers that are not wireless require the user to purchase their digital print media through their computer first, then connecting the e-reader to the computer to transfer the files. The wireless e-readers offer a much simpler system of turning the reader on, searching for the title, author, or subject of your digital reading material; and clicking the link to download and read. Whether your e-reader is through Amazon.com, Barnes and Noble, or elsewhere, there are thousands of e-books and digital periodicals to choose from. What the E-reader is Replacing The idea of the e-reader was not to replace print media so much as to enhance the reading experience by...
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...in the media, particularly in journalism. BBC journalist, Oscar Williams, states that the struggles ethnic writers and women have to deal with greatly contrasts the success white men experience and further proves that Britain seeks to allow white men to thrive in areas multiculturalism and women do not get the chance to (par 6-7). Women and minorities alike are subjected to unfair treatment in print media despite their experience in relation to a white man. Such instances could involve white men ranking higher than women and minorities in the same field, even if they have equal experience in comparison to a white man. Inequality should not be present in a work force meant to be impartial and uniting; however, such is not the case in British media where whites appear to be more important than minorities. Additionally, multicultural teens do not have positive role models to look up to. Since the 1960s, youths in Britain have been in search of an identity, and with the media...
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...INTRODUCTION Advertising What is Advertising? Advertising is a non-personal form of promotion that is delivered through selected media outlets that, under most circumstances, require the marketer to pay for message placement. Advertising is, in fact, the most prominent and powerful medium in the present commercial world. It creates an entire world view, shaping our attitude and beliefs. Advertisements permeate every aspect of life and most of us are hardly aware of it. it largely depend on how an individual bring works and so utmost care is taken to exploit the emotions that play an important role in establishing a firm memory of an advertisement and predisposing the consumers to buy the brand that is being advertised. Over a period of time, advertising has been undergoing morphing changes slowly and steadily with multi-facet approach. Advertising has long been viewed as a method of mass promotion in that a single message can reach a large number of people. But, this mass promotion approach presents problems since many exposed to an advertising message may not be within the marketer’s target market, and thus, may be an inefficient use of promotional funds. However, this is changing as new advertising technologies and the emergence of new media outlets offer more options for targeted advertising. Advertising also has a history of being considered a one-way form of marketing communication where the message receiver...
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...MKTG-‐288-‐001 Professor Zhang From Print to Portal Pricing Strategies in the Online News Realm Suzanne Zwemer Angela Xu Crystal Pang Nicolas Aguirre Max von Weisberg 21 April 2010 1 I. Introduction Last year, 53% of adults (or 71% of internet users) in the United States received their news online than by buying a newspaper or magazine.1 Things have changed quite dramatically since 748 AD (the first record of a newspaper in Beijing, China). From Johannes Gutenberg’s invention of the printing press in 1451 to dwindling circulation in 2010, the newspaper industry has experienced both impressive growth and steady decline. In the 1700s, market factors such as rising literacy and the development of postal services galvanized the distribution of newspapers. Growth continued in the 1800s with the rise of the middle class. In...
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...smoked food. Having this award winning food makes it exceptionally great that it is in a classy building. It was first opened in 2007 by Tim Olson which is located at 1660 13th Avenue East, West Fargo, ND. We decided to do an advertising campaign for Spitfire Bar & Grill. This advertising campaign consists of increasing last year’s sales by 5%, keeping tallies of how many people come from bison games, and finally increasing catering venues 5% from last year. In order to do this, we decided to use digital media, print media, and transit media. For our digital media, we chose to put ads on Twitter and Facebook. As for print media we decided to use flyers. Not only those, but we also used billboards for our transit media. Having these three different types of advertising medias allows us to reach all kinds of people. These advertisements will be out for eight weeks, which allows people to view these advertisements at different times essentially from any place there are. The benefits for using our advertising campaign are...
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...justified recommendation on whether you think that the Directors of Roberts Media plc should accept Harry Gardner’s proposal Harry’s proposal is to achieve the objective of increasing ROCE of Roberts Media plc to at least 8% by 2014 by converting the magazine from a print to digital only format and introduce a more flexible workforce, which consist a small number of ‘core’ workers. He also believes he should move the head office to smaller and cheaper place, plus close the print works and distribution networks. On the one hand, proposal about switching from print version to digital only format is a good idea for Roberts Media Plc, because as our world changes a lot, nowadays most people have smartphones and tablets where they can easily read news online. Roberts Media Plc’s readership is fallen by 12% and if they continue to work with print format they may struggle in future and even make a loss , as consumers are switching, plus their another research showed that the market value of the UK women's print magazine is predicted to fall from £450m in 2013 to £380m by 2015, which is another reason to move from print to digital format. Furthermore RM’s (Roberts Media) rivals already launching digital magazines in 6 months and had already started their marketing campaign and it is an example that it is not that risky, so company needs to adapt and change in order to survive and not to make a loss. ROCE print 2013: (72/3600)*100=2% ROCE digital 2013: (144/3200)*100=4.5% The...
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...Proposal for the Online Expansion of Pyramid Advertising Western Governors University QRT2 - eBusiness (0610) Task 1 This paper describes a plan for using online marketing to expand the geographic scope of Pyramid Advertising's clientele and increase its exposure to marketing managers in mid-sized and larger companies. Table of Contents 1. Viability of Online Methods to Increase Demand for Printed Media and Product Sampling.... 3 2. Current Online Competition....................................................................................................... 4 3. Online Marketing Strategies....................................................................................................... 6 4. Social Media Development and Integration............................................................................... 8 5. Conclusion.................................................................................................................................. 9 6. References................................................................................................................................. 11 7. Appendix A............................................................................................................................... 12 8. Appendix B............................................................................................................................... 13 9. Appendix C............................................
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