...Executive Summary This report analyses the strategies of the Berger paint Bangladesh limited. Berger is one of the most renowned companies in our country. This report has covered almost all the strategy of Berger Paints Bangladesh ltd for marketing its product. It also includes a brief profile of the company. To know the strategy of the company it also includes the product categories and the distribution channel of the company. The objective of this report is to identify and analyze marketing strategies of BPBL (Broadly). We have used both the Primary sources of data and Secondary sources of data. The data has been collected through some non structured questionnaire. The limitations to get the proper information were Time barriers, Intension to not disclose the information Rules and regulation etc. The vision of the company is to remain as the benchmark in the Paint industry. being an innovative and technology driven Company consistently delivering world-class products ensuring best consumer satisfaction through continuous value added services provided by highly professional and committed team. Their mission is to increase the turnover by 100% in the next five years and remaining socially committed ethical company. Production of paints and coatings is the core business of Berger. Berger produce a wide range of paints including decorative/architectural paints, industrial coatings, marine paints and powder coatings. Berger paints Bangladesh LTD operates its business in a competitive environment...
Words: 7848 - Pages: 32
...Introduction Berger Paints Bangladesh Limited (BPBL) is a renowned paint company in Bangladesh. The Company was introduced on 6 June 1973 as a private co. limited by shares registered under the Company Act. In December 2005, the company issued 5% shares to the public and listed with Dhaka Stock Exchange (DSE) and Chittagong Stock Exchange (CSE). BPBL previously was known by Jenson & Nicholson (J & N). The name of the company was changed from J& N (Bangladesh) Limited to Berger Paints Bangladesh Limited on January 1, 1980. Currently BPBL’s number of shares is 23,188,940. Its Authorized capital is Taka 400 million and its paid up capital is Taka 232 million. Historical Overview Berger, the market leader in the Bangladesh paint market is one of the oldest names in the paint Industry and the country’s major specialty paints business with products and ingredients dating back more than 249 years to 1760. Louis Berger, a Germen national founded dye and pigment making business in England. Louis Berger and sons grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian blue, a deep blue dye- a colour widely used for the uniforms of many European Armies. Production of dyes and pigments evolved into production of paints and coating, which till today, remains the core business of Berger. The company grew rapidly by establishing branches all over the world and through mergers and acquisitions with all other...
Words: 8672 - Pages: 35
...Term Paper on“BERGER” Submitted to: Lecturer BRAC Business School BRAC University Submission Date: 29th July 2015 29th July 2015 Lecturer BRAC Business School BRAC University Subject: Letter of Transmittal Dear Madam, With due respect we, the undersigned students of BRAC Business School of Summer 15 semester have reported on a survey of the "Berger Paints Bangladesh Limited. It is important to note that the survey report is under the course of Management Principles and Practices. Though we are in learning curve, this report has enabled us to gain insight into the core fact of the Berger Paints Bangladesh Limited. It was an extremely challenging and interesting experience. Thank you for your supportive consideration for formulating an idea. Without your Inspiring this report would have been an incomplete one. Lastly, I would be thankful once again if you please give your judicious advice on effort. Yours’ sincerely, ACKNOWLEDGEMENT At first, we want to express our gratitude to Almighty Allah for giving us the strength, ability and opportunity to complete this report within the schedule time successfully. We would like to express our debt of gratitude to Lecturer, Mrs. Tanzin Khan, Department of BRAC Business School of BRAC University, who assigned us to prepare this report. Her valuable suggestions and important guidelines help us a lot to prepare this report. Moreover, her valuable instructions, constant inspiration, enormous patience contributed...
Words: 5945 - Pages: 24
...Asian Paints Limited is an Indian chemicals company headquartered in Mumbai, India.[3] It manufactures a paints for decorative and industrial use. Asian Paints is India's largest paint company and Asia's third largest paint company, with a turnover of Rs 96.32 billion. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. Asian Paints has acquired 30% stake in Dutch Boy Philippines from Berger International Limited (BIL), an indirect subsidiary of Asian Paints. Asian Paints executed a conditional stock purchase agreement relating to the sale of 427,000 shares of Dutch Boy Philippines, which ceases to be an associated company of BIL. Asian Paints, Ltd. (APL) has entered into a 50:50 new joint venture agreement with PPG Industries, Inc. (PPG), a US-based provider of paints, coatings and speciality products, to accelerate the growth of non-decorative coatings business in India. This is the second joint venture between APL and PPG. They currently have a 50–50 joint venture named Asian PPG Industries Ltd (APPG). APL and PPG have agreed that APL will take lead in the second venture, while PPG will take lead in APPG in order to utilise their respective strengths to best capture the growth in infrastructure development and globally driven markets in India. APPG currently services the Indian transportation coatings market and this change will expand its scope to additionally service...
Words: 297 - Pages: 2
...this internship report as a partial requirement to acquire the BBA degree under direct supervision of Mohammad Mahfuz Ahmed. I have tried my level best to make this report informative and enriched so that the real things can easily be displayed History of Berger Berger is one of the oldest names in paint industry detailing back more than 200 years to 1760. Lewis Berger, a German national, founded dye & pigment making business in England. Lewis Berger & Sons Limited grew rapidly with a strong reputation for innovation and entrepreneurship culminating in perfecting the process of making Prussian Blue, a deep blue dye, a color widely used for many European armies’ uniform. Production of dyes & pigments evolved into production of paints & coatings, which till today, remains the core business of Berger. Berger grew rapidly by establishing branches the world over and through merging with other leading paint & coating companies. Berger in Bangladesh Berger Paints began its painting in Bangladesh since independence. And this has been a footstep to bring more than 230 years of global paint industry experience into Bangladesh. In 1970, Berger Paints Bangladesh Limited (BPBL) erstwhile Jenson & Nicholson had set up its paint factory in Chittagong at an estimated investment of TK.4 million. The shareholders were Jenson & Nicholson (J& N), Duncan Macneil & Co Ltd and Dada Group. Duncan Macneil subsequently sold their shares to majority...
Words: 2785 - Pages: 12
...Indian Paint Market to reach Rs495bn by FY17: IPA Study | | India Infoline News Service/ 09:35 , Jan 21, 2013 | The theme for this year’s conference Coating 2020 – Future Redefined; will witness industry stalwarts converge to analyze and redefine the future of coatings industry in India. | Indian Paint Association (IPA), the apex body of the Indian Paint industry, is hosting the 26th Indian Paint Conference which is scheduled between 18th – 20th January 2013, at Hotel Grand Hyatt in Mumbai. The theme for this year’s conference Coating 2020 – Future Redefined; will witness industry stalwarts converge to analyze and redefine the future of coatings industry in India. In order to have a better understanding of the paint market in India, IPA, has appointed AC Nielsen to undertake a detailed and comprehensive study to estimate the size of the market, both in decorative and Industrial paints. Indian Paint Market – Size & Future coating industry’s latest report by AC Nielsen will also be unveiled at the conference. This report will cover the estimated trends in different product categories with an in-depth analysis of the end user market in the decorative paints segment. Key highlights of the Study by IPA & AC Nielsen: Indian paint market is expected to reach 49,545 INR Crs by 2016 – 17, decorative market will continue to grow and would have higher share compared to industrial paints. Overall paint value market is estimated at 26,040 INR Crs for...
Words: 631 - Pages: 3
...profitability. The product and service flexibility with in short time gives the customer ultimate satisfaction, which attracts the more clients for the company. The sales will be automatically high and increase the commission and profit of the company. As a pioneer MNC in paint industry, Berger is able to do so to earn the trust of general people. Berger has the glory of being oldest MNC in paint sector owned a portion by the general people of Bangladesh and it servers the nation for last more than 60 years with largest line of diversified home, indoor, outdoor decorative services in different sectors. 2. Background of the Report: Raising competition from Paint and non paint competitors and continuing development of innovative ways to provide financial services are all contributing to a growing interest in evaluating Berger’s performance. Various groups of individuals are particularly interested in evaluating Berger’s performance. This project is about evaluating the Berger Paints Bangladesh Ltd’s market share & customer satisfaction & how it can be improved. This is an internship project where I shall be trying to evaluate the overall Market share & customer satisfaction of Berger Paints Bangladesh Ltd on the basis of their bulk and retail buyer’s uses & satisfaction and their effective implementation of their marketing strategies to increase the market share growth. 3. Orientation of the Report Internship program is a pre-requisite for completing...
Words: 14917 - Pages: 60
...INDIAN PAINT INDUSTRY: OVERVIEW Colours have always been an integral part of the Indian culture and paint is what makes the surrounding things and the homes people live in acquire the colour of their choice. Informally, the Indians started using paint centuries ago, zhen they used herbal colours to make cave paintings and religious figurines. Formally, the Indian paint industry is more than 100 years old. Its beginning can be traced back to the setting up of a factory by Shalimar Paints in Calcutta (now Kolkata) in 1902. Till the end of World War II, the industry consisted of small producers and two foreign companies. After the war, the imports stopped which resulted in the setting up of manufacturing facilities by local entrepreneurs. Still, the foreign companies continued to dominate the market. Presently, the industry has around 12 major players in the organised sector and more than 2000 producers in the unorganised sector The Indian paints industry has seen remarkable changes during the last decade. In this period, almost every major multinational has established or entrenched their presence, incumbents have built on their market position and the industry has become far more sophisticated in terms of the products it manufactures, the way it sells to customers and in the range of technologies it uses. The growth of the industry is not surprising; after all, paint demand is intimately tied to GDP, which has grown at record levels for much of the decade. Overall, paint demand...
Words: 5041 - Pages: 21
...Hit List/Todo Out side: • All Window ledges Cleaned off • Handicap posts repainted yellow – need to buy spray paint and paint carefully not painting grass or sign • Front door Pepper Band – stay tuned for a cleaning instructions from Tim Carroll • Re-paint ground light and benches that need touch up with black paint. Spray paint in office. Front Door area: • Polish door handles and door threshold to a brassy finish. • Clean and paint foyer base boards (first area entered from front door) • Silicon fill holes where floor heater power source used to be. • Get door closer covers (mechanisms that help close the doors) • Install menu holders next to host stand with red (holds menus to be cleaned) and green (holds menus that are clean) stickers. • Dust above and around front door. Look above door. Need to point all lights towards the wall. Dining Room • All chair legs and backs completely clean • Replace plant (plastic) in duck (by 42) and pig (by drink station) • Detail all stainless in remote drink station and clean underneath. • High dust all light fixtures, speakers, vent covers, chalkboards, congruitied metal above tables and runners. • Dust vents and walls in men’s and women’s bathrooms • Fix all blinds that do not recede all the way up…..see Rick on how to • Detail all micros • Detail floors….black that runs along the baseboards. • Baseboards clean Bathrooms: • Detail doors. Clean all hand grease off front doors • Clean all...
Words: 619 - Pages: 3
...CASE STUDY After passing out from FORE school of management I, Laksh Kapoor, was campus placed in ASAIN PAINTS which is India's largest paint company and Asia's third largest paint company, with a turnover of Rs 77.06 billion. It is one of the largest paint companies in the world and operates in 17 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans. I was offered a sales profile and so was an incharge of 8 commercial areas in Ahmadabad. This area had 32 major wholesalers of which 7 were in the outskirts of the city. But the company was known for its excellent supply chain management and catering to the needs of its wholesalers, retailers and customers. But recently there has been have been constant complaints, from two of our major wholesalers in the outskirts of the city regarding the quality and even duplicate paints being delivered to them. This was a serious issue as it could have spoilt the image of the company in that district, due to which the sales could have have also dropped. Also when I tested the paints i came to realized that the complaints were true and the paints were duplicate. As I was the in charge of the district it was my responsibility to look into the matter and solve the same else my job would have come in jeopardy. But one thing I had clear in my mind and that was that quitting here wasn’t an option. This being an external matter I had to...
Words: 1030 - Pages: 5
...Berger Paints India Limited 1 CONTENTS • INDIAN PAINT SCENARIO • CORPORATE PROFILE • INDIA WIDE PRESENCE – DEPOTS & FACTORIES • BOARD OF DIRECTORS & MANAGEMENT TEAM • COMPANY PHILOSOPHY & CORE VALUES • FINANCIAL PERFORMANCE • BUSINESS DIVISIONS • REWARDS & RECOGNITION • WHAT WE WISH FROM YOU • CAREER PROGRESSION AT BERGER PAINTS • SELECTION & INDUCTION • INDUCTION & ON THE JOB TRAINING • WHAT WE WISH TO OFFER Berger Paints India Limited 2 INDIAN PAINT SCENARIO (2012 Market Share) Key Players Asian Paints 53.5 % Berger Paints 19 % 16 % 8% 2.5 % 1% 0 10 20 30 40 50 60 3 Kansai Nerolac Paints Ltd Akzo Nobel India Ltd Shalimar Paint Ltd Others Berger Paints India Limited BERGER PAINTS - CORPORATE PROFILE 2nd largest paint company in India. Amongst the Top 25 paint companies in the world Top 10 paint companies in Asia. Present in Nepal, Bangladesh, Cyprus, Russia & Poland. 15,000 plus paint dealers across India. Total Consolidated Gross Turnover of Rs. 3182 crs in 2011 –12 Turnover of Rs. 2065 crs only in the Decorative Paints Business Recorded the fastest growth in the decorative paint segment in India growing @ 28% “WE ARE THE NUMBER TWO.THATS WHY WE TRY HARDER” – WAS THE SLOGAN OF THE David AVIS WHICH RACED PAST THE Goliath HURTZ... Berger Paints India Limited 4 INDIA-WIDE PRESENCE 90 + depots across India Dedicated Sales Teams in all locations with empowered support staff to cater to customer needs Berger Paints...
Words: 1149 - Pages: 5
...Community art As I walk around my town and neighboring town, I find myself looking at all the older style buildings that are in great shape after all these years. I have come across a very large Victorian style house that has caught my eye numerous times while driving by. There is a stone outside with the house’s history stamped on it. This house was built in 1888 by the founder of Alma, MI. His name was Almy Wright. This was a mansion that he had built for his family. This 2 story wood structure is blue in color now and obviously has been repainted over the years. It has maroon colored trim around the window and eves. Picture, if you will, a huge mansion that sits in the center of town. This mansion has a big covered front porch on the front and has a Victorian classic feel. Windows are still the old wood sash style. I think the owner’s medium was that of what was available in those days. We have the Pine River that flows through the area that brought logs from Saginaw to Alma. Due to the other houses around this one being about the same, others built theirs in his likeness, or media. This house was one of the first built in the city and served as a home for the Wright Family. It was constructed by Detroit Architecture Firm and is still a very important house for the community. This house struck my eye for a few reasons. It’s a very large structure that is one of the oldest houses in Alma and that I am very interested in the Victorian style houses. ...
Words: 474 - Pages: 2
...below. Please answer the questions in English and provide descriptive and complete answers. Also, write your responses in complete sentences. Complete your assignment on a Word document and upload your document. Do not write your responses in the "comment" section! 2. Record youself signing these dialogues, upload to youtube and post link here. OCCUPATIONS AND PROFESSIONS 1. What occupation does Chris have? Chris is a welder. 2. What occupation did Alex think that Chris had? Alex thought Chris worked PO. 3. What occupational experience has Chris had? List all. Chris’ work experience includes being a mechanic. 4. What occupations does Alex have? Alex works as a ASL teacher and also paints for a living. 5. What does Alex paint? Alex paints houses, buildings, and bridges. JOB ACTIVITY 1. Where does Lisa work? Lisa works at the Bank. 2. What does she do there? List all. She works with the computers , the checks, deposits, and types. She is a supervisor and has 3 subordinates under her. She helps if s problem shows up. 3. does she work days or nights? She works day. 4. What does her work week look like? (how many days and what are hours?) She works 4 days with a 10 hour straight shift and then has a 3 day break. WORK HISTORY 1. What does Pat do? She is retired. 2. What did he do before? List all. first she painted but didn't like it. Then she worked in print at washington post.The LA times hired her. 3. Alex said that...
Words: 286 - Pages: 2
...Direct Care Experience Lead-Based Paint Poisoning This writer met with a neighborhood friend who has a 3-month old little boy named, Joshua Edward. This mother, Nicole, is a 19 year old, Caucasian, single mother who works full time at a grocery store as a clerk and attends a local community college with the intent of becoming a teacher. She will be entering her junior year of college this coming fall. Nicole was very interested in the information presented in the pamphlet regarding lead-based paint poisoning. She became very concerned due to the fact she is renting half of an older house and is unsure about how old this home is and if lead-based pain has been utilized. Nicole stated she would be making contact with her landlord the next day to further determine if her concerns are warranted. She explained that when she moved to her current residence, her and her family cleaned the home thoroughly from top to bottom and was told then that the walls had been freshly painted prior to her moving in. She did not recall any chipped paint and was relieved to recall that Joshua’s crib was purchased new for her prior to his birth from her parents. Nicole provided feedback after reading the pamphlet that included understanding and insight into how this type of poisoning occurs, how to prevent, and resources to further explore the subject. This writer allowed Nicole to utilize her IPad to review the websites and resources mentioned in the pamphlet to allow her to...
Words: 309 - Pages: 2
...| 84.353 W | 8/19 | 22.281 N | 84.690 W | 8/21 | 21.840 N | 85.023 W | 8/21 | 21.597 N | 85.138 W | 8/22 | 21.374 N | 85.337 W | 8/23 | 21.315 N | 85.561 W | 8/24 | 21.400 N | 85.867 W | 8/24 | 21.652 N | 86.059 W | 8/26 | 22.494 N | 86.634 W | 8/27 | 22.186 N | 86.900 W | 8/28 | 22.210 N | 87.627 W | 8/29 | 22.333 N | 87.884 W | 8/30 | 22.591 N | 87.789 W | 9/11 | 22.612 N | 87.933 W | 9/23 | 22.602 N | 87.965 W | 10/13 | 22.614 N | 87.956 W | 11/7 | 22.631 N | 87.862 W | 11/21 | 22.680 N | 87.992 W | 12/16 | 22.621 N | 87.903 W | 1/18/99 | 22.612 N | 87.874 W | 3/17 | 22.627 N | 87.877 W | Instructions: 1. Right click on the map and copy it 2. Paste it into a new “Paint” file 3. Use the paint brush function to put the points where they belong 4. You must put the date for at least half of the points. 5. When you are finished with your map, you can either copy and paste it back into the Word document and upload it to the assignment OR save it as a JPEG picture and upload it directly to the...
Words: 337 - Pages: 2
