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Best Buy Company Analysis

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Submitted By khna0302
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Unit 6 Assignment 2
Capella University
3/28/2013
Nasir Khan
Best Buy
Company Analysis |

Best Buy Co., Inc. is a multinational retailer, which provides consumer electronics, home office products, entertainment products, appliances and related services. The company operates through two business segments: Domestic and International. The Domestic segment is comprised of the operations in all states, districts and territories of the U.S., operating under various brand names, including but not limited to, Best Buy, Best Buy Mobile, Geek Squad, Magnolia Audio Video, and Pacific Sales. The International segment is comprised of all operations outside the U.S. and its territories, which includes Canada, Europe, China, Mexico and Turkey. The company also markets its products under the brand names: Best Buy, Audio visions, Best Buy Mobile, The Carphone Warehouse, Five Star, Future Shop, Geek Squad, Magnolia Audio Video, Napster, Pacific Sales and The Phone House. The company changed its name from Sound of Music, Inc. to Best Buy Co., Inc. in 1983. Best Buy was founded by Richard M. Schulze in 1966 and is headquartered in Richfield, MN (BestBuy.com). Through its different brands, Best Buy has offerings in 6 different revenue categories: consumer electronics, home office, entertainment software, appliances, services, and other. Best Buy is considered a Oligopoly. A market where a very few large sellers dominate an industry and they each know how the other will react to changes in prices and quantities. There are two characteristics of Oligopoly which are small number of Firms and Interdependence (McConnell, Brue, and Flynn, 2012) . The value of Best Buy stocks consists of 55.5% U.S. Stores, 34.3 % International Stores, 9.0 % Stand-Alone Mobile Phone Stores, and 1.2 % Pacific Sales, Magnolia Audio Video & Other. Best Buy US is the most important division for

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