On March 9, 2009, Best Buy became the largest electronics retail store in the eastern United States, after smaller rival Circuit City went out of business. Fry's Electronics remains a major competitor in the western United States, while hhgregg remains competitive in the eastern United States. The company is dealing in electronic items i.e. Entertainment software, Office products and other electronic products. It’s capturing a big market share in the financial world. From 1983 the company is operating in United States as well as in Canada. In last few years they expanded their business and made it globalize through launching it in the market of China. With the passage of time as the Market grew, the profits of the company have also been accelerated. Best has over 1,100 stores which employ 140,000 employees and gross around $25.9 billion in revenue which greatly surpasses their rivals. They sell consumer electronics such as computers, video games, music, cameras, and home appliances in non-commissioned sales. Best Buy stores also do car audio installation and have a Geek Squad for computer repairs and warranty services. In attempts to keep growing as a company and finding better ways to service their customers Best Buy’s customer centricity campaign was created. Customer-centric is defined by the business dictionary as; “creating a positive consumer experience at the point of sale and post-sale” a customer-centric approach can add value to a company by enabling it to differentiate itself from competitors who do not off the same