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Bhp Situation Analysis

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Submitted By jasonwang
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Situation Analysis
Problem statement:
How should BHP find itsorientationof social responsibilityand in the whole society what kind of social responsibility should it take?

Frame of reference:
This problem should be analysis onsocial responsibility levels. What kind of responsibility should undertake by the Mineraland resources enterprisein the society, and what kind of responsibilityshould be taken by stakeholders.

Issues
Internal
BHP as a world's largest mineral enterprisehas 35,000 employees and distribute in 26 countries. In these 26 different countries, BHP needs to undertakedifferentsocial responsibility, but generally speaking there are 4 points. 1. The economic responsibility:Economic responsibilities include the responsibility to shareholders and creditors. Shareholder and creditor of the enterprise arean important class of stakeholders,whether the enterprise implement the social responsibility is related to enterprise's shareholders and creditors anticipated targets are realized.After BHP acquired the Tintaya Copper Mine, the Tintaya Copper Mine has a huge economic benefit, in 2005 won the 389 million revenues, net profit 196 million. 2. The responsibilityto the client: The customersare the enterprise’ products recipients and users, are also the important enterprise stakeholders.Whether enterprise profit and value can be realized, it has a large extent to depend on the customer's choice.BHP as mineral enterprise, which needs to service customers safe, high quality, reasonable pricemineral products, and perfect mineralservice.Peru has the richestmineral resources in South America; the Tintaya Copper Mine has many clients, such as China and India are the largest customers. 3. The responsibility to the community: The responsibility to the communityshould be formulated higher than the standard the law and it belongs to a kind of the moral

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