...product developing with abovementioned trend be able to superb thing in this time for entrepreneur and consumer. From situation of the world oil price continue expensive, many country turn to increase the use of bicycle. Thus, the entrepreneur should know the motivations and the concerns of consumers with electric bicycles before invest in this business. The motivations and the concerns of consumers with electric bicycles include: Health Benefits from Cycling Conventional cycling has long been known as one of the best methods possible for low impact cardiovascular exercise. Power assistance adds no additional exertion to a rider than does conventional cycling, and retains the option to pedal. Practicality Benefits from Power Assistance Adding electric power to a bicycle can help guarantee multiple benefits of cycling and greatly increase usability. Electric bicycles enable a better use of time, additional energy for longer distances at greater speed, and perhaps some extra power for additional cargo. * Greater speed and range enable an electric bicycle to address multiple needs at one time. e.g. combining time-sensitive commuting with exercise. * The additional power permits the ability to transport more cargo. * Good design enables a rider to work up a sweat, or to stay dry and fresh, depending on his or her desires for each particular trip. * The thrill and handling of a good design and great performance increases motivation to use a bicycle. Electric...
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...high-performance aluminum bicycles and bicycle components in the world. The company vision is to be the world’s best bicycling company and focuses on close relationships with their customers, employees and vendors in order to reach this goal. Over the past ten years Cannondale has experienced tremendous sales growth from $54.5 million in 1991 to $176.8 million in 1999 (322%), and is currently enjoying an estimated 20% market share in the United States. Due to increased operating costs and fierce competition within the industry, Cannondale has over the last two years encountered slower sales growth – paving way for adjustments to their business strategy. At the time of this case (2000) the top management of Cannondale is considering new market opportunities and is pursuing a diversification strategy into the off-road motorcycle industry. The challenge for the company is how to efficiently utilize current manufacturing and marketing experience to create a first mover advantage in the motorcycle industry - introducing high quality and innovative trendy motorcycles. Analysis of the External Environment The $5 billion U.S. bicycle industry is operating within a mature and highly competitive environment with many players competing fiercely for market share. There are an estimated 54.5 million adult cyclists within the U.S. market and the average total annual sale during the 90’s was 11.5 million units. Due to high price elasticity and lower demand for bicycles, the...
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...A Tale of Three Wheels in the Bicycle Industry Pacific Cycle Chris Hornung, the founder and the first CEO of Pacific Cycle grabs a lion’s share of the U.S. bicycle markets. In 2005, around 19.8 millions of bicycle were sold in U.S. the total retail value of bikes, parts, and accessories were more than $6 billion. There are basically hundreds of bicycle manufacturers in U.S., but they are small specialized firm. Pacific Cycle is interested in high-volume business. Pacific Cycle designs, markets, and distributes a full range of bikes brands such as GT, Schwinn, Mongoose, Roadmaster, etc. Its’ powerful brand portfolio serves virtually all demographics, price categories, and product categories. Hornung pioneered the concept of sourcing bicycle from Asia for distribution in the U.S. Hornung’s first mass-market retailers are Target Corp. and Toys ‘R’ Us. Now, Pacific Cycle is the fastest growing branded consumer companies in the U.S. Hornung achieved this success by combining an aggressive acquisition of powerful brands with low-cost outsourcing, efficient supply chain management, and multichannel retail distribution. In December 2000, Pacific Cycle acquired Brunswick Corp. for $60 million, which includes Mongoose, Mongoose Prop, and Roadmaster brand. In this deal, PC does not only get the brand, but also the a very big customer: Wal-Mart (Brunswick’s biggest account), which doubled PC’s sales. A year later, PC bought the assets of Schwinn/GT Corp. out of bankruptcy for...
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...your global business opportunity in terms of: (a) a clear definition of your specific product or service (NOT an existing brand), and (b) a potential market (meaning a foreign country and customer description that would be appropriate for this business opportunity). SUMMARY: (A) Due to the high number of bicycle users in the country of The Netherlands, our business plan will center on the sales, maintenance, and rentals of bicycles and e-bikes, or electric motor assisted bicycles. (B) The company will work in the city of Rotterdam, second largest city in the Netherlands, supplying bicycle services to the local populations and incoming tourists to the city. With “40% of all traffic movements” in the Netherlands centered around bicycle usage, this service will fit nicely with the new ideals of an active and healthier lifestyle. The Netherlands was in the top A model company for our idea, Bike City (www.bikecity.nl/eng/home/), based in Amsterdam does the rental, sales and maintenance. This model would be transferred into the city of Rotterdam. Sales and maintenance departments would be established to cater to local markets of bicycle owners or potential bicycle owners, while the rental services would be marketed to visitors to the city of Rotterdam. A consumer survey published by the Dutch research facility BOVAG shows that Dutch customers are more willing to utilize bike shops when making their purchases. The experience at a bike shop is more personal and gives the customer...
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...Summary We are working on developing a bike-sharing infrastructure in Vancouver. Our goal is to implement a network with 100 bikes and 10 stations located throughout downtown Vancouver. Mainly around sky-train stations and the busiest streets. Residents and visitors will have access to an easy, convenient and fun means of transportation. Bike2Go will be available 24 hours a day, 365 days a year. The station network will provide twice as many docking points as bicycles, assuring there will be a nearby dock for all users. Our fleet will include robust, practical, and stylish Vanhawk Valour smart bikes. Works Completed We have conducted market research and studied current successful instances of our company in other cities around the world. Users can purchase 24 or 72-hour short-term memberships and receive ride codes to unlock a bicycle. Long-term memberships are ideal for Vancouver residents and can be purchased by the month or the year. Long-term members will receive a card key that can be inserted directly into the bike station to instantly unlock a bike to ride. Riders will pay increments for the total amount of time they have used the bike. After several test drives, and public surveys, we decided to purchase Vanhawks Valour bicycles as our product bicycles. Vanhawks is a Canadian company that manufactures the first carbon fiber smart bike. The Valour features Bluetooth 4.0, Gyroscope, Accelerometer, Magnetometer, Speed sensor, GPS Receiver, Mesh-network, Blindspot...
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...Shimano’s success in the bicycle parts market During the history of the company Shimano overcame its challenges by adjusting its strategy to changes in the market while at the same time establishing its core strength - strong focus on technology to create innovative and quality products - establishing a direct line to customers and iterating on its product based on their demands - transferring technology between different product lines and fields to to increase the return on investment and to produce high value added products Great Depression The technology focus with the aim to produce high quality and thus high value added products was already established in the first crisis Shimano faced, the Great Depression of the 1930s. Despite struggling the company focused on improving its production process. While the aim was to produce high quality freewheels, this should in particular reduce the failure rate, allowing the company to establish its high quality sales strategy. Instead of giving discounts the company offered to replace defective product with two working products. This showed great confidence in its product while in fact the actual cost were limited by the actual failure rate that could be improved below the level of a discount. Assuming a failure rate of 20% the replacement costs were an extra 20% (or assuming that competitors also replace defective parts and have a similar rate just 10%). This strategy worked, because while bicycles were expensive and mainly...
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...currently ranked as one of the wealthiest people in the world. In July 2012, the time script Bloomberg estimated that his net worth was up to 42.6 billion dollars, which makes him the 5th richest person in the world. Kamprad was born in Pjätteryd, Sweden. He was raised on a farm called Elmtaryd near the small village of Agunnaryd in Ljungby municipality in the province of Småland. His grandfather was from Germany but moved to Sweden with his family. Kamprad is very well-known for his “cheapness.” He drives a 1993 Volvo 240, flies only economic class and encourages IKEA employees always to write on both sides of a piece of paper. Kamprad explains his social philosophy like this: “Testament of a Furniture Dealer”: “It is not only for cost reasons that we avoid the luxury hotels. We don’t need flashy cars, impressive titles, uniforms or other status symbols. We rely on our strength and our will!” Kamprad began to develop a business as a young boy, selling matches to neighbors from his bicycle. He found that he could buy matches in bulk very cheap from Stockholm, sell them himself and make a good profit. From matches, he started selling fish, Christmas tree decorations and seeds. And now I’m gonna talk about the history of IKEA. As I mentioned earlier, Kamprad started selling matches at the age of five and by the age of seven he started selling further from his home, using his bicycle. In the 1940s Kamprad started developing IKEA into a furniture retailer. In the 1960s IKEA started...
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...Bikes to Rwanda: A Story of Prosperity XXX XXX ETH/316 November 26, 2012 XXX XXX Bikes to Rwanda: A Story of Prosperity Stumptown Coffee Roasters is a small coffee roaster in Portland, Oregon that buys its fair trade coffee from co-ops around the world, including the Karaba Co-op from Rwanda, Africa. During a meeting Stumptown asked the Karaba what they needed. One of the answers was bikes to help transport the coffee from the hills to the processing centers. Thus, the Bikes to Rwanda Project non-profit organization was born. Bikes to Rwnada was started to help the developing communities achieve economic stability, sustainability, prosperity and even pride. With help from bicycle maker Tom Ritchey, founder of Ritchey Design, Bikes to Rwanda designed bikes with longer frames to be able to transport up to 350 lbs. Until Bikes to Rwanda started providing bikes, workers had to carry bags full of cherries up and down the steep muddy unpaved hills one bag at a time. Now, workers can carry up to two bags at a time and much quicker than before. Tom Ritchey also help to found Project Rwanda, another non-profit organization dedicated to provide coffee bikes to West Hills Coffee. Rwanda is a war-torn country in Africa. One of Rwanda’s main products is coffee. After years of war and genocide, the country’s coffee farms were destroyed and poverty was high. Bikes to Rwanda provides bikes at a discounted rate of around $120 (GOOD Worldwide, LLC, 2007). Those who want...
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...GREENER INDIA A report on promoting cycling in the country PEDALLING TOWARDS A Study supported by All India Cycle Manufacturers’ Association (AICMA) Pedalling Towards A A report on promoting cycling in the country GREENER INDIA All India Cycle Manufacturers’ Association (AICMA) Study supported by the The Energy and Resources Institute © The Energy and Resources Institute 2014 All rights reserved Published 2014 For more information Akshima T Ghate TERI Darbari Seth Block IHC Complex, Lodhi Road New Delhi – 110 003 India Tel. 24682100 or 24682111 E-mail akshima@teri.res.in Fax 2468 2144 or 24682145 Web www.teriin.org India +91•Delhi (0)11 Contents Project Team ...................................................................................................................................................... v Acknowledgement ............................................................................................................................................vii Foreword ........................................................................................................................................................... ix Preface ............................................................................................................................................................... xi Executive Summary.............................................................................................................................
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...Professor Edward Desmarais BUS470 Business Policy and Strategy Fall 2001 CANNONDALE Cororation case analysis December 17, 2001 International Strategic Annalists Table of Contents A. Executive Summary ……………………………………………………………. 1 B. Current Situation ……………………………………………………………. 2 ▪ Current Performance ……………………………………...……………. 2 ▪ Strategic Posture …………………………………………..………. 4 ▪ Corporate Governance ………………………………………………..…. 18 C. External Factors ……………………………………………………………. 19 ▪ Industry and Competitive Analysis ……………………………………..…. 21 ▪ Summary of External Factors ………………………………………… 73 D. Internal Factors ……………………………………………………………. 77 ▪ Financial Analysis …………………………………………………… 105 ▪ Management’s Personal Ambitions, Philosophies, and Ethics ………... 117 ▪ Company Culture …………………………………………………………….. 118 ▪ Summary of Internal Factors ………………………………………….. 120 E. Strategies ……………………………………………………………………… 125 ▪ Generic Strategy …………………………………………………………….. 125 ▪ Strategy to Gain Maintain Competitive Advantage ………………………….. 126 ▪ Matching Strategy …………………………………………………………….. 127 ▪ Summary of the Strategies …………………………………………….…….. 130 F. Recommendation and Implementation / Evaluation and Control …...…………….. 134 Appendix A (Consolidated Financial Statement) ………………………………….. 143 Appendix B (SWOT...
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...economists and is significantly connected with microeconomic theory. Utility maximisation is the base for this approach and the main instrument used is a poverty line; this sets a threshold where if income or consumption is below, people are then classified as poor. An example of this would be the ‘dollar a day’ where any income below $1 a day is classified as poor. This approach suggests that income or consumption is equivalent to well-being. In developing countries measuring welfare with consumption would be more appropriate than using income, as income is a small component and would be an overestimate. There is plenty of data which can be analysed at household levels. However, poverty is an individual phenomenon where individuals are situated within households. After assuming some measurements between income and consumption, data at the household level can be changed to an individual level by using empirical tools which are ‘equivalence of scales’. Since this approach portrays well-being with income or consumption it may not be suitable as the world is more complex. Human interaction and social behaviour varies significantly which means there are many critiques to this approach. This approach is strongly linked to utility, and...
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...from Daniels and Radebaugh. I want us today to look carefully at the assumptions underpinning the theory of specialisation [Daniels and Radebaugh pp 176 - 177]. A handout has already been provided. Full employment is one of the central assumptions for these theories of trade to apply. In the world being described by either Smith or Ricardo unemployment as such was probably an unknown phenomenon. Society was largely agricultural and highly stable. People had to work! They had to be employed. And doubtless wage rates adjusted to the point where there was no unemployment as we know it today. But in the world of today the backdrop is very different. How do we deal with that where wage rates are not downwardly adjustable? We have looked at the specialisation argument. This can be seen very differently depending where you are in the argument. Some analysts have throughout history argued that the notion of specialisation into one particular pattern of output ‘fixes’ that pattern. This may very well disadvantage one nation when compared with another. What about the ‘infant industries’ argument. How would you view this argument if you were a leading political figure in a developing country which was being encouraged to specialise in products where the terms of trade were likely to worsen. The division of gains between nations is a thorny subject. Whilst specialisation may bring global efficiencies there is no predicting with certainty how the increased output in the examples...
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...power with the use of our Bicycle Charger. A Pedal Powered generator provides a method of generating electricity by means of a modified exercise bike for use in energy storage and running portable devices. Human.mechanical energy is converted by a belt-liked cloth to a bike dick brake. The energy created by the DC generator can be stored in various types of lead-acid batteries. Energy stored in battery form can act as a supplemental energy source for battery banks that may already bu used for wind, hydro and photovoltaic systems. Also, energy that is stored within the lead-acid battery can be utilizrd as DC current for use in DC appliances such as those found in automotive mobile homes. If Alternating Current (AC) appliances are in place then an inventer must be used to transfer the 12 volts of DC current into the standard 110 volts of AC current for usage by these appliances. Pedal power is the source of getting energy from humans. It can be described as the transfer of energy generated through the movement of human feet and hands in some cases. Humans used the pedal power to impel bicycles for centuries. In the primeval time all the machinery was manual and required the physocal energy to run them. This use of pedal power proved to be really helpful to perform even hard labor tasks. Pedal power was the base of the industry for many years. The idea of pedal power generators emerged from the wind turbines. Recent trend towards the use of bicycle again has gained great popularity...
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...London and Dubai London and Dubai are somehow different, specifically speaking about the culture in both cities. As a result of London’s ancienity and Dubai’s modernity, architecture differs completely in both of them. Yet both cities are globally known for their tourism and multicultural societies, and must visit touristic destinations. Starting with London’s way of living, it is extraordinary when it comes to entertainment, crowds, events, and festivals. Yet London is not a great destination for those who seek for quiet places, and of course it is definitely not environmentally friendly. London’s air is polluted with toxins, and it has never been a great place to breathe a clean air. Speaking of living in this incredible city is something I find uncomfortable for several reasons. Rather than that, London is expensive when it comes to daily life needs. Tax is included in everything, from transportation, food, to clothing. When it comes to Dubai’s way of living, it is not really different. Dubai is a city that is well known for its developed infrastructure, and modernity, which makes it a twenty-first century modern city, although it is similar to London, yet it has its own environment, especially talking about the hot weather, and how it affects everybody’s daily life routine. Anyway London and Dubai are similar in the way of living, although Dubai is a tax free city while London is not. However London is more of a convenient city comparing it to Dubai, particularly speaking...
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...natural resources and human well being and lately has been working more in awareness of the effects of climate change in El Salvador (Navarro, 2000). My research question is how the NGO CESTA is working to protect and improve the environment in El Salvador? CESTA performance is distributed in different parts of El Salvador, through its activities and demonstration centers. These Eco centers serve as a space for development and education about appropriate technologies. The Eco Bike Center, located in San Marcos, is focused on the bicycle as a sustainable transport for all kind of person. CESTA with a large bicycle workshop where arrange old bicycles, selling them at low cost, providing permanent and free workshops, being a space for learning, sharing, and opportunities for young people with low resources (Canales, 2005). The “Eco Centro Animas” is a center of capacitating outside of the city of Cojutepeque. The center has more than 20 years developing organic production, applying echo techniques, and protecting a natural reserve of tropical forest where can find many species of wildlife. In addition to these activities, CESTA carry out educational campaigns in communities,...
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