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Big Bazar

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Big Bazaar

Promotion:
The various promotion schemes used at Big Bazaar include: * “Saal ke sabse saste 3 din” * Hafte ka sabse sasta din “Wednesday bazaar” * Exchange Offers “Junk swap offer” * Future card(3% discount) * Advertisement (print ad, TV ad, radio) * Brand endorsement by M.S Dhoni and Asin

Advertisements about schemes and offers through local newspapers, radio in local languages, inspires customer more than the traditional ways. For Indians, shopping is an entertainment; they come in groups, with families so Big Bazaar offers something for every section of family. Their newspaper advertisements are present just before launch of any new scheme. This creates aura about the Big Bazaar brand in the minds of customers. Big Bazaar bill-boards are displayed on prime locations in various cities as a brand building exercise. They display the catch-phrases now-a-days. Big Bazaar has come up with 3 catchy lines written on hoardings taking on biggies like Westside, Shoppers stop and Lifestyle. They are:

* “Keep West- aSide. Make a smart choice!” * “Shoppers! Stop. Make a smart choice!” * “Change your Lifestyle. Make a smart choice!”

The sole aim of Big Bazaar is the promotion of its pricing objective which is to get “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: * Value Pricing (EDLP – Every Day Low pricing): Big Bazaar promises consumers the lowest available price without coupon clipping, waiting for discount promotions, or comparison shopping. * Promotional Pricing: Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs. 99, Rs. 49, etc.) is also used to attract customers. Big Bazaar also caters on Special Event Pricing (Close to Diwali, Gudi Padva, and Durga Pooja). * Differentiated Pricing: Differentiated pricing i.e. difference

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