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Big Data Case

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1. In each of the examples cited above, what drove the need to collect and analyze data?

Organization | Drivers for Data Collection and Analysis | Amazon.com | * To decide how to market to customers * To identify process problems in the supply chain * To train employees * To incentivize employees * Negotiate deals with suppliers * Track customer interests * To offer personalized marketing * To set benchmarks for fulfillment centers * To measure employee efficiency | Wal-Mart | * To allow supplies to follow the consumption of their product * To streamline the procurement and warehouse processing * To reduce supply chain costs * To analyze sale trends * To analyze consumer trends | Brose | * To forecast raw materials that will be needed * To be able to ensure and track that products get delivered on time * To track current and future contracts * To analyze data of current and future sales | Partners Healthcare | * To give customers personalized attention * To analyze patterns of results from medical treatments * To allow researchers to determine what treatments are best for patients | Facebook | * To analyze website clicks * To analyze interests of the different users around the world * To study the “buzz” on emerging products |

2. What are the benefits and what are the risks in any “big data” undertaking?

Benefits of Big Data Applications | Risks in Employing Big Data Applications | Can sort, select, and analyze data | Privacy Risks | Analyzes in real time | Lack of support for real time data | Can see competitors strategies | Potentially need new employees to handle the amount of data | View and analyze customer interests and preferences easily | Security risks | Can increase efficiency of business processes | | Can view trends in your market segment. | |

3. What tools and skills are required to affect the positive leveraging of data within the enterprise? * tools: * Integrated system and general purpose software business-wide, especially for a spreadsheet. * DBMS * Metadata to ensure the integrity of the data * skills: * analyze the data in a meaningful way to benefit the company * being able to identify trends within the data * Using the data to forecast the future and growth of the company

4. Can you think of another circumstance where big data plays a role?

* Fast food restaurants order numbers and time to prepare food * Sporting events and concert sales * Retail clothing stores * Any chain restaurant

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