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Big Lots

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Submitted By verdawgs
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Big Lots
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Big Lots is a name that is pretty big in the discount retail world with the potential to be the next discount giant in the world. Big Lots is an American based company that is trying to get out of the shadows of Wal-Mart and Target. The competition is ruthless and Big Lots has to making some changes to stay in the retail game. Two changes that Big Lots needs to focus on is the advertising the company does and the inventory the company keeps. These two things are very important because if potential customers don’t know anything about the Big Lost store then they will remain potential customers forever. The store must focus on inventory because if the store doesn’t sell anything that customers actually buy then the store will be full of worthless products. Beefing up an advertisement campaign for an organization such as Big Lots is going to require some strategic planning. The company wants every person to know what a Big Lots is, this will require some out of the box thinking, research, and money. The first thing that needs to be done is a time line of when the company wants to accomplish the goal of making Big Lots a house hold name, after this a list of sub goal such as doing surveys, and researching competitors advertisement campaigns. The sub goals can be changed and manipulated during the time until the desired date of goal achievement, these things would be time period of research and actual money spent on the overall goal. If Big Lots lays out a strong plan and executes it fully and the goal of being a house hold name like Wal-Mart hopefully will be achieved.

A smaller issue that Big Lots wants to tackle is the inventory they keep. The inventory in Big Lots is limited because the retail store buys mostly overstocked and discontinued items. The store needs to make inventory changes in each

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