...Trends & Concept Elston Peterson Teacher: Mr . Ruud Rosendal Class: 1-IMEMA Student: Elston Peterson (492843) Table Of Contents HISTORY................................................................................................................................................................. 2 WHY BILLABONG? .................................................................................................................................................. 5 TRENDWATCHER.COM ........................................................................................................................................... 6 INTERNAL PYRAMID............................................................................................................................................... 7 EXTERNAL PYRAMID .............................................................................................................................................. 8 VALUE PYRAMID .................................................................................................................................................. 11 FUTURING PYRAMID ............................................................................................................................................ 13 FUTURING METHOD: ........................................................................................................................................... 15 THE RIJKENBERG METHOD .........................................
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...BILLABONG Nature of the business * Marketing, distribution, wholesaling and retailing of apparel, accessories, eyewear, wetsuits and hardgoods in the boardsports sector under the Billabong element, von zipper, honolua surf company, kustom, palmers surf, Nixon, xcel, tigerlily, sector 9, DaKine and RVCA brands * Billabong International’s values remain consistent with its foundation objectives. Includes a commitment to brand protection and enhancement, the manufacture of design-relevant and functional products, marketing in the core boardsports channels, the professional development of staff and ongoing attention to customer service and relationships. * The majority of revenue is generated through wholly-owned operations in Australia, North America, Europe, Japan, New Zealand, South Africa and Brazil. Exec summary Billabong’s aggressive approach in their expansion into foreign markets, taking their opposition and in the process, acquiring some of them allows Billabong to continuously expand and eradicate competitors. Billabong’s global expansion has greatly affected stakeholders and has allowed it to experience the many advantages of globalization. * one of Australia’s smaller transnational companies, operating on four continents, and was established as a private company in 1973 * In 2000 it was listed on the ASX and became a public company with shareholders. * The process of globalisation has allowed Billabong to now be able to distribute their...
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...Executive Summery The report going to be discussed here is about the thorough analysis of different organizational strategies, organization culture and organization structures of an Australian-based clothing company - Billabong International. The intention behind this report is to define the organizational behavior of the selected company and by employing some academic references and research methods; it is tried to estimate the nature of the organizational behavior and its probable connotations in case of business administration. In addition to this, the report includes some individual views which have helped to reflect various aspects of the report in a wider standpoint. Comprising these individual viewpoints in this report has been made with the intention of determining the possible guidelines for existing business in near future. Outline of the company Billabong International Limited is a leading clothing retailer who is also related with the retailing process of accessories like watches, backpacks, skateboard, and snowboard products which generally comes under other brand-names. The inception year of the company is 1973 and was established by Gordon and Rena Merchant. However, the company was very firstly recognized in Australian Securities Exchange on 11 August 2000. According to the statically employee survey 2013, the number of employees of the company was approximately 6000. With the growing trend, the company continued to grow further acquiring new brands and retail...
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