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Billabong Report

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Submitted By Gobinda
Words 1939
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Introduction
Billabong Company is an Australian company. It spread the business in different countries. They are wholesaling and retailing of surf, skates, snows and sports apparel etc and has licence of group trademarks and to spread the business in different region of the world.
In the early days the products were made by themselves and sold through local surf shop. The products were sold and customers were found satisfied due to which demand for the products rose, day by day. During 80s company start its business at world level for which initial focus was on North American market. Due to rise in demand for the products licenses were granted to the number of regions such as New Zealand, Japan and South Africa. During 90s the surf industry grew extraordinary and by following the same strategy and providing high quality products company expanded its business.
In year 2000 it was listed on Australian Securities Exchange and offered its first public offer, initial public offering (IPO), which was appreciated publically. Just after the seven years of IPO Company passed through the acquisitions of Von Zipper and then four months late, again an acquisition took place when it acquired Element Skateboards brand. BBL pass through many acquisition which were with Honolua Surf Company, Kustom footwear, Palmers Surf, Nixon watches, specialist wet suit brand Xcelm, California-based RVCA brand, girls swimwear Tigerlily, West 49 retail chain of Canada, Jetty Surf, Surf Dive ‘n’ Ski (SDS), Rush, Sector9 and Dakinepreminum. Company started its business through online sales when it acquired US-based Swell.com and Australia’s Surfstitch.com.

Profitability ratios and interpretations
Profitability Ratios measure a company’s ability to generate earnings relative to sales, assets and equity. These ratios assess the ability of a company to generate earnings, profits and cash flows

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