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Biodiesel

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Submitted By appuk10
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University of Greenwich
Strategic Financial Management (FINA1035)

Programme: UOG (3+0) BAAF
Student ID: 000721005
Submission Date: 10th February 2014

Content Page 1. Introduction 3
Internal Analysis 2. Financial Analysis 4 3. Human Resource Management(HRM) Analysis 7 4. Marketing Analysis 8 5. Operational Analysis 10 6. Strength and Weakness of the Company 11
External Analysis 7. P.E.S.T.E.L. Analysis 12 8. Porter’s 5 forces 14 9. Critical Success Factors 16 10. Marketing Analysis 16 11. Opportunities 17 12. Threats 17
Current Strategies 13. Strategic Position 18 14. Proposed Strategies 18 15. Selection of winning Strategy: Feasibility 19 16. Description and Risk Assessment 20
References 21
Appendices 23

1. Introduction.
Note: “All work within this report is taken from the case study unless referenced otherwise”.

McDonald’s started as BBQ restaurant by (“mac and dick”) which also known as Maurice and Richard. The concept of the McDonald’s at that time was a typical drive in restaurant that offers variety of BBQ menu to choose from. The brothers realised that it is important for them to highlight the menu that get the intention the most. Mac and Dick eliminated McDonald’s carhops’ concept to make McDonald’s as a self- service operation. They also narrowed down the menu from 25 menu lists on focus only 9 menus that is hot sellers. This action will increase efficiency and as an act of cutting cost. McDonald’s came out with the strategies of fast services and low prices. As McDonalds grows, the brothers started to think about opening franchises.
Ray Kroc is seller that sells milkshakes machines and fortunately, McDonald’s at that time are using the machines

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