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Biopure

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Submitted By Gladys11111
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BG: blood substitute (low revenue with little debt and financing)

Human market: hemopure
Human blood market: rising demand but Low rate of donation, short shelf life, need of exact blood type matching, risk of AIDS.

Human blood substitutes Industry analysis(competitors):
Biopure: “Hemopure”
Source of hemoglobin: Bovine blood
Cost of production: $15 million
Raw material cost: $1.5 per unit
Storage: room temperature
Clinic trial phase: Phase III
Expected launch time: late 1999 or early 2000
Pricing: $600-$800

Baxter International: Over $5.4 billion sales, $670 million net income in 1996. It's an acknowledged leader in development, manufacture and sale of blood related to medical products.
Product: “HemAssist”
Source of hemoglobin: Outdated RBC of human blood
Cost of production: $50 million
Raw material cost: $8 per unit
Storage: need to be frozen
Clinic trial phase: Phase III
Expected launch time: late 1999 or early 2000
Pricing: $600-$800
Product capacity is 1000000 units per year

NorthField Laboratories: Northfield was a small 45- person firm founded in 1985. Their main focus is human blood substitute.
Product: “Polyheme” (similar to HemAssist in production and functions)
Source of hemoglobin: Outdated RBC of human blood
Cost of production: $70 million
Raw material cost: $26 per unit
Storage: need to be frozen
Clinic trial phase: Phase III
Expected launch time: late 1999 or early 2000
Pricing: $600-$800
Product capacity is 10000 units per year

Veterinary market: Oxyglobin
(Oxyglobin already received final FDA approval and it's ready for launch while Hemopure is in phase III, approximately 2 years away from final FDA approval)

Veterinary blood market analysis * 30% of cases would have benefitted from transfusion, only 2.5% actually received it. * 84% of veterinary doctors expressed dissatisfaction with

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