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Birch Paper Company Case

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Mr. Kenton should accept the lowest bid from their choice of suppliers. In this instance, Eire Paper would be the ideal choice as its price per thousand boxes is lowest at $430. Managers are graded on division profits, not company wide. The incentive scheme needs to be set up as to benefit the Thompson Division, since their profits will be lower.

The bid from the Thompson division is in the best interest of Birch Paper Co. Since the Thompson division is a part of the Birch Paper Co., buying from them leads to less money coming from out of their pocket. Even though the price is technically higher, the actual cost is lower because a portion of the money stays in the company and is not part of their out of pocket costs. As a result, the company as a whole is more profitable. Lead time is also a factor to acknowledge, as Birch Paper Co would be able to purchase the products sooner, track the products easier, and receive the products in a timely fashion. If they were to outsource, this would not be the case.

The VP should intervene in the situation because the company’s profitability is at stake. If the VP would not intervene then top management would accept the lowest bid, although the lowest bid does not benefit the company as a whole. While this example is less than 5% of total volume, the reason the VP needs to intervene is because it could have adverse effects in the future if similar issues arise between division profits versus company profits. By hiring the Thompson division, the company as a whole saves money even though the profits in the Thompson division will be smaller. Without the Birch Paper Co. there are no divisions, thus what’s best for the company is best for each

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