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Bis/320 Week 3 Weekly Reflection

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Week 3 Reflection - Outline
BIS320

Week 3 Reflection - Outline
I. Introduction - Carl
A. State purpose of paper, introduce book stores… Amazon is growing and leading sales with a strategy that appeals to non-bookstore buyers. BAM is struggling, while Barnes and Nobles appears to be shifting to more of an Amazon like strategy. All of the companies utilize internet websites.
B. Comparison of sales in 2011...Amazon leads the way with $7.96B (excludes electronics, services - books, includes books, music, DVDs) and is growing. Barnes and Noble was second with $4.36B. BAM trailed with $468MM on declining sales.
C. Introduce software programs utilized
D. Introduce hardware.
II. Amazon – Veronica
A. History and Mission - Founded in 1994 as Cadabra by Jeff Bezos with global headquarters in Seattle, Washington. Although, its profits were slow coming at the beginning, as planned by Bezos, the annual sales in 2011 were of $48.08 billion with a customer based on 30 million customers worldwide (Marketing
Teacher, 2012).In July 1995, the first book sold on Amazon.com was Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the
Fundamental Mechanisms of Thought (Amazon Media Room, 2012).
B. Software utilized - Linux,Oracle,C++,Perl, Mason,Java, Jboss, Servlets (Stack Exchange, 2012).
1. Communications
2. Databases
3. Security C. Hardware - Hardware used includes SCSI / SATA RAID internal storage are some of the software, security and hardware utilized by Amazon.com
III. Barnes and Noble.com - Michael A. Company details-Started in 1873, in Illinois. 1. Annual sales-online are $850,000 2. Annual qty of customers-40 million annually. 3. Other misc. details-controls 27% of ebook market. 2009 launched the largest digital bookstore, and now operates the Nook, which is and ebook device capable of downloading magazines, books, articles and videos. Barnes and Noble started selling books via internet in the late 1980's, now Barnes and Noble.com is the company's largest bookstore. B. Software utilized 1. Communications/Collaboration-Microsoft SQL Server running on a HP Integrity Superdome Servers, with Intel Processors. Now running on Microsoft superdome servers. 2. Databases -Oracle 3. Security-Litespeed of Quest Software. C. Hardware 1. Storage devices-Microsoft Superdome servers, Hp Servers, Intel Itanium Processors 2. Input/Output-Oracle database that inputs over 2.2 million Items and outputs over 7.3 millions items. Inputs customer names, addresses and phone numbers, as well as title that the company sells. Puts out shipments, receipts, copies of orders. 3. Security- Litespeed of Quest.

IV. Books-A-Million – Phoebe A. Company details: Founded in 1917 as a street corner newsstand in Florence, Alabama. The corporate offices are now based in Birmingham Alabama. In addition to retail store component, the corporation includes a book wholesale and distribution subsidiary, American Wholesale Book Company and an e-commerce division operating as BOOKSAMILLION.COM.
1. Mission Statement: “Books are just the beginning”
a) Company Vision: The Company's growth strategy is focused on opening superstores in new and existing markets, particularly in the Southeast.
b) Business Objectives: Explore opportunities for new businesses and expanded product offerings within stores.
2. Annual Sales: $468.5M
3. Annual qty of Customers: Undetermined
4. Other misc. details: Books-A-Million is one of the nation’s leading book retailers and sells on the Internet at www.booksamillion.com. As of January 28, 2012 the Company operated 257 stores in 31 states and the District of Columbia. Of the 257 stores, 204 are superstores that operate under the names Books-AMillion (BAM!), Books & Co. and 2nd & Charles, and 53 are traditional stores that operate under the Bookland and Books-A-Million-names.
B. Software utilized: VMware software suite, in-store point-of-sale computer system,
1. Communications/Collaboration a) Internet Uses: BOOKSAMILLION.COM, the company's e- commerce website. Through American Internet Services, BAM developed a suite of e-commerce solutions. The acquisition of NetCentral provided development experience and systems resources needed to innovate and compete effectively in the e- commerce arena.
2. Databases: vDC
3. Security: Booksamillion.com processes orders with a SSL Secure Commerce Server utilizing military grade encryption to protect information. Credit card information is encoded with strong encryption before storage.
a) Possible issues: Damage or interruption from power outages, computer and telecommunications failures, computer viruses, catastrophic events.
C. Hardware
1. Storage devices
2. Input/output : Input-keyboard, mouse, scanner, upc reader
3. Security: Courion
a) Possible issues: Security breaches
V. Conclusion - Carl
A. Final Comparison of companies. All three of these major bookstores utilize internet websites and sales. Each has its own websites where customers may browse by categories, view the latest best sellers, receive sales discounts and place orders for book. These bookstores have also expanded their selections well beyond books. Each of these businesses has selections which include music, movies, games, electronics, and other entertainment options. Of the three businesses Amazon seems to be more of a general purpose retailer which also offers books. While Books-A-Million and Barnes and Noble seem to emphasize books as their primary offering and other entertainment options as secondary. This strategy of selling to non-bookstore buyers appears to be helping Amazon sales overall while Books-A-Million and Barnes and Noble are struggling with declining sales.

References amazon.com. (2012). Retrieved from http://www.amazon.com/

barnesandnoble.com. (2012). Retrieved from http://www.barnesandnoble.com/

booksamillion.com. (2012). Retrieved from http://www.booksamillion.com/

Fitzgerald, M. (2004). The Next Best Thing to Being There. Inc, 26(7), 44-47.

Milliot, J. (2011). Sales Down, Losses Up at Books-A-Million . Retrieved from http://www.publishersweekly.com/pw/by-topic/industry-news/bookselling/article/49615-sales-down-losses-up-at-books-a-million.html

Rosenthal, M. (2011). Book Sales Statistics. Retrieved from htt

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