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Bis Memo

In:

Submitted By sonjasj
Words 459
Pages 2
TO: Joshua Todd
FROM: Rajson Solomon
DATE: January 31,2013
SUBJECT: Inputs for the CRM strategic initiative.

Although we have the IT infrastructure pieced together with various systems and applications, our CRM systems are not integrated. Using data ware housing technology will be a good idea to integrate.
Accessing important customer information for analyses, It is found that all of Ian Resorts’ traditional lines of business has its own best and worst selling products. However the data varies at different period of the year.
The company cannot determine vital information such as which customers are golfing and staying at the hotel or which customers are staying at the hotel and not golfing. For example, the three details that the customer Diego Titus ( 1) stayed four nights at an Ian Resorts’ managed hotel, ( 2) golfed three days, and ( 3) took an all- day spa treatment the first day are discrete facts housed in separate systems.
Ian Resorts hopes that by using data warehousing technology to integrate its data, the next time Diego reserves lodging for another trip, sales associates may ask him if he would like to book a spa treatment as well, and even if he would like the same masseuse that he had on his prior trip. Ian Resorts is excited about the possibility of taking advantage of customer segmentation and CRM strategies to help increase its business.TO: Joshua Todd
FROM: Rajson Solomon
DATE: January 31,2013
SUBJECT: Inputs for the CRM strategic initiative.

Although we have the IT infrastructure pieced together with various systems and applications, our CRM systems are not integrated. Using data ware housing technology will be a good idea to integrate.
Accessing important customer information for analyses, It is found that all of Ian Resorts’ traditional lines of business has its own best and worst selling products. However the data varies

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