...Rhetorical Analysis Scott Schmidt ENG 112 1/31/15 Robert Zacny Rhetorical Analysis Just picture that you are flipping through your favorite magazine, and all of a sudden an advertisement catches your eye. In the ad, a family stand together, smiling, Christmas tree in the background, each one holding their very own Winchester rifle; well everyone, of course, except mom. Could you imagine the lawsuits that would ensue, (no pun intended)? This particular ad was used in a Sears Catalogue book. My personal interest in guns, coupled with the absolute absurdity of this advertisement, is why I chose this particular ad to study. The following is a rhetorical analysis of this 1937 advertisement placed in a Sears Catalogue. How this ad appeals to the logos, ethos, and pathos are topics this analysis will further examine. This ad was printed in 1937, which was a very dark and dangerous time for America. The nation was facing a great depression, American icon Amelia Earhart disappeared, and the Hindenburg is blown up while docking, killing dozens and completely destroying American’s faith in passenger carrying airships, thus; successfully destroying the airship era. People were desperate, afraid, and for many, their futures were, at best, utterly uncertain. In the ad, a husband, his wife, and their three sons are standing in a group together depicting a red wall behind them. Part of a Christmas tree can be seen peeking on the lower right corner of the frame, while the dad holds...
Words: 1397 - Pages: 6
...When I was watching the video, I was trying to think more like a writer and about the analysis part. I realized he talked in a very stern tone which he did that to get the point across. He starts out the speech with a little bit of background with slaves and the decloration of independance which helps makes his argument stronger becuase people know a little bit of where everything originated. He pursuades the audiance by saying how much better life would be if everyone was equal throughout the whole speech. For example, he says “And if America is to be a great nation, this must become true.” Meaning America cannot be a good nation until it changes its ways. The reason he said the speech was to persuade America that everyone should be equal....
Words: 581 - Pages: 3
...author to illuminate their main theme, discuss how I personally related to the themes of each story, define Non-Fiction, and explore the use of imagination in Non-Fiction works. Martin Luther King Jr. was a powerful motivational speaker. His passion shined through in not only how he spoke, but the words themselves. This is because he used imaginative metaphors and rhetorical questions to pull his audience in. In “Letter from Birmingham Jail,” rhetorical questions are used sporadically throughout to engage the reader and continuously present the main theme: injustice. Sometimes King uses it to show that he and his followers have considered the other side of the issue, “One may well ask: "How can you advocate breaking some laws and obeying others"” (King, 1963, p 1305)? Other times, it's to gently force the reader to consider King's point of view, “Will we be extremists for hate or for love? Will we be extremists for the preservation of injustice or for the extension of justice” (King, 1963, p 1309)? Rhetorical questions are defined by Merriam-Webster as “a question not intended to elicit an answer but asked for rhetorical effect often with...
Words: 1789 - Pages: 8
...Student’s Name: Eric Elias Kiruja Instructor: Professor Kirui Course: English literature Date: 15th May, 2004 Rhetoric strategy in Artistic Writing Pathos, logos, and ethos is clearly a tool and an instrument of writing that appeal to the seat of emotion, reason and ethnic. The strategy pays dividends to the extent that it calls to these three aspects of life to address issues. Scholars and majority writers in their scholarly and oratorical works have relied so much on the use of the rhetorical style of writing to construct pathos logos and ethos. “Letter from Birmingham Jail," by Martin Luther King Jr (Francisco, 23) is a profound example of this style at play. The three ideologies independently can survive any intellectual argument; they don’t have to work in tandem. This paper seeks to decipher the effect of using the rhetorical strategy to address racial injustice, and diverse religious ideology. Martin Luther employs the use of pathos and logos to create such a strong emotional appeal. To some extent, all human beings are caught in the inescapable network of mutuality. Martin Luther contends that whatever affects one person directly affect another indirectly. Martin Luther King Jr. in a sense achieves a deep sense of pathos by appealing to the logos. The emotional stylistic appeals clearly put the issues on steroids by drawing from particular aspects that cut across geographical location. The racial injustice is a threat...
Words: 1921 - Pages: 8
...are addressed multiple times in the scene. Had Boone given this discourse at the end of practice, sure it could have made some of the men realize that they need to change the way that they treat each other. However, being at the site where horrendous actions occurred, and seeing the numerous graves, it has a different emotional effect on the players. There is an emotional pull by being surrounded by the many people that lost their lives all because they could not come together like they should have from the start. There were fifty thousand men that lost their lives that day. “The green field painted red bubbling with blood of young boys.” The football players are standing right where these things transpired. They’re young just like these men were. They’re having the same problems that these men had and look where they ended up. Boone reminds the boys that they are in this together. Society does not find this integrated football team as acceptable. They need to overcome this together and prove that they are equal human beings and...
Words: 1624 - Pages: 7
...Reflections Of Love Table of Contents Prologue Storge (Affection in families)-Definition The Little Black Boy- William Blake Winter Trees- Sylvia Plath Mother to Son- Langston Hughes Philia (Friendship)- Definition Love and Friendship- Emily Bronte Time to Talk- Robert Frost Eros (Romance)- Definition Somewhere Never Traveled- E.E. Cummings Wind and Window- Robert Frost She Walks in Beauty- Lord George Byron Agape (Unconditional Love)- Definition How Do I Love Thee- Elizabeth Barrett Browning Love is More Thicker than Forget- E.E. Cummings Biographies Epilogue Storge Affection Affection- is the love through familiarity, especially between family members or people who have otherwise found themselves together by chance. It is described as the most natural, emotional feeling because it is outcome of love due to family ties. Fatefully, it is the strong point what makes it the most defenseless. The affection is “built-in” and as a consequence people expect it. Prologue This poetry anthology is a collection of poems, which shows the people's view of love. As I am a hopeless romantic, I chose this topic. I think the journey that life takes us all on is one filled with many adventures. I believe to truly live life to the fullest would be to love. If a person can say that he or she has never truly been loved or loved someone then he or she has never really lived. The feeling of love is so euphoric. The...
Words: 5552 - Pages: 23
...its interest of reading might be. The audience in writing is defined by the person or group of people that is reading or listening to a certain choice of writing. Depending on what kind of writing genre is presented, determines the audience of the writer and how the writer choose to reach his or her audience. In order for a writer to reach a particular audience, the writer has to be able to compose his writing. The writer can do so in such a way that a rhetorical situation is formulated in a particular genre which reflects the type of audience that it interests. A rhetorical situation is situations in which a story and a scenario is presented and explains a situation that could possible occur in real life, therefore giving a situation in which the reader can assume the outcome; a certain form of communication to entail a situation. Different genres may include rhetorical situations, for example, in a horror movie a killer may stalk a college student day in and day out. The situation is considered rhetorical because although the situation is occurring in a fictional setting “a movie” it’s also a situation that can possibly happen in real life. You can assume that eventually the student is going...
Words: 1571 - Pages: 7
...13 September 2013 Rhetorical Analysis Rhetorical Analysis of “Letter from Birmingham Jail” “Letter from Birmingham Jail,” by Martin Luther King, Jr., is a letter in which King is writing to his “fellow clergymen” in a response to their recent criticism of the actions he was leading in Birmingham at the time. The letter was written in April of 1963, a time when segregation was essentially at a peak in the south. Birmingham, in particular, is described by King as “probably the most thoroughly segregated city in the United States” (King 7). King goes on to inform the clergymen of the reality of the situation where he is and how waiting isn’t an option anymore. In the letter, King uses a variety of rhetorical strategies to accomplish the task of appealing to the readers from a logical standpoint. King first establishes his credibility to answer the clergymen by naming his personal title and comparing himself to such a higher historical authority as the apostle Paul. King uses repetition of his personal experiences in Birmingham to describe the situation from an emotional standpoint. By stating his credibility and giving his personal experiences, King gives the readers no choice but to listen to what his reasoning is behind his actions taken in Birmingham. He does so by describing how he has dealt with the situation in Birmingham appropriately using the four basic steps of any nonviolent campaign, and defining what those are. By coordinating the rhetorical strategies of quoting...
Words: 1507 - Pages: 7
...Literary Non-Fiction: Speeches Rhetorical Devices: Repetition is the repeated use of the same word or phrase—usually for emphasis. Parallelism is the repetition of similar words, phrases, sentences, or grammatical structure. * Shows that ideas are related or equally important. * Helps to stress a phrase or idea. Aphorisms are expressions of an opinion or a general truth. Epigraphs are a quotation from the beginning of a book, chapter, or section of a book, used to emphasize a point and usually related to the theme. Reading Skill: Comparing and Contrasting: Writers often make their points by comparing and contrasting subjects. (Noting their similarities and differences) Background Information: Not everyone agrees on what we should teach or on how it should be taught. Often what is considered important to learn depends on where and when we’re living. For example, the speech and letter that follow were written before Native American cultures received much respect from European Americans. Native American leaders have had to argue that their culture, language, history, and way of life are useful knowledge. In the 1700s, the British and the French were competing for land and resources in North America. English colonists thought that by offering Iroquois boys the chance to attend the university in Virginia, they would convince the Iroquois to support their side. Chief Canasatego of the Onondaga Tribe was an influential leader in the Iroquois Confederacy, a group...
Words: 1568 - Pages: 7
...The Leadership of Martin Luther King Jr. Abstract The visionary leadership of Martin Luther King Jr. influenced a nation, and ultimately affected a dramatic change in the area of Civil Rights. The achievements he accomplished in the arena of Human rights still serve as a platform for social change today, even decades after his death. Martin is hailed as a classic Charismatic and Transformational Leader, whose masterful rhetorical skills and personalized leadership empowered many Americans to stand up and claim their rights as American citizens. This paper will provide an analysis of Martin Luther King’s leadership style, and speak briefly about its development. We will discuss his background and the factors that greatly influenced his success as a leader. We will also cover Martin’s application of influence tactics, such as rational persuasion and inspirational appeals, and reveal an almost textbook ideal of leader, follower and situation dynamics. In general, we will discuss his vision and finally pinpoint the factors that ultimately led to his rise in power. “Always bear in mind that your resolution to succeed is more important than any other one thing.” Abraham Lincoln, U.S. President. Introduction Of all of the leadership styles that have been studied, observed and researched throughout the ages, Charismatic and Transformational Leadership, are cited as being the most powerful. Martin Luther King Jr. is definitely one of the most charismatic and transformational...
Words: 2262 - Pages: 10
...Literary Techniques of Martin Luther King's I Have a Dream Speech Literary Techniques of Martin Luther King's I Have a Dream Speech Introduction Martin Luther King, Jr., a prominent civil rights leader, delivered a powerful speech at the historic March on Washington. The speech uses several literary techniques to engage the listener. In the speech, King especially likes to use repetition and metaphor to convey his ideas. These devices are the foundation of King?s unique and effective style. Repetition In I Have a Dream King uses repetition throughout. Repetition is a good tool to use to reinforce an important idea. In Dorothy Seyler?s Read, Reason, Write, she states: ?Some repetition of key words and phrases will occur in well-written and unified essays. Some writers, though, go beyond this technique of unified writing and use repetition to produce an effective cadence, like a drum beating in the background, keeping time with the speaker?s fist pounding the lectern for emphasis.? (58). King?s speech is a perfect representation of this. I say to you today, my friends, that in spite of the difficulties and frustrations of the moment, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident: that all men are created equal." I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons...
Words: 2738 - Pages: 11
...The Ambiguity of Weeping. Baroque and Mannerist Discourses in Haynes’ Far from Heaven and Sirk’s All That Heaven Allows. Jack Post Abstract Although Douglas Sirk’ All That Heaven Allows (1954) and Todd Haynes’ Far from Heaven (2002) are both characterized as melodramas, they address their spectators differently. The divergent (emotional) reactions towards both films are the effect of different rhetorical strategies: the first can be seen a typical example of baroque discourse and the latter as a specimen of mannerist discourse. The reference to the terms melodrama, mannerism and baroque does not imply that these films are just formal repetitions of historical periods or that they thematically and structurally refer to historical styles, but that they are characterized by opposing discursive strategies which came to the foreground in a specific historical time and constellation. Because these discursive strategies return in other historical periods and socialpolitical circumstances in different guises and with different aims, they can be compared to what Aby Warburg calls Pathosformeln (pathos formula). The expressive forms, gestures and discursive modes of melodrama, baroque and mannerism can thus be understood as transhistorical (gestural) languages of pathos that recur in history. Résumé Bien que All that heaven allows (1954) par Douglas Sirk et Far from heaven (2002) par Todd Haynes se caractérisent nettement comme un mélodrame, les deux films adressent...
Words: 10125 - Pages: 41
...Human beings strive for greatness. This drive, this urge, this passion for success fills everyone from the impecunious farmers in the countryside to the aspiring entrepreneurs in Silicon Valley. But regardless of all characteristics like race, gender, and intelligence, humans who reach these goals, who achieve these dreams, are united by one underlying trait: the ability to work hard. In When March Went Mad, Seth Davis expertly illustrates this idea through his description of the 1997 NCAA championship and the events leading up to this influential game between Michigan State and Indiana State. Davis adroitly displays his rhetorical effectiveness through his use of descriptive imagery, diction, and anecdotal evidence to create effective and convincing pathos. In When March Went...
Words: 1029 - Pages: 5
...http://rel.sagepub.com/ RELC Journal http://rel.sagepub.com/content/31/2/45 The online version of this article can be found at: DOI: 10.1177/003368820003100203 RELC Journal 2000 31: 45 Ayisha H. Mohamed and Majzoub R. Omer Texts Texture and Culture: Cohesion as a Marker of Rhetorical Organisation in Arabic and English Narrative Published by: http://www.sagepublications.com Additional services and information for RELC Journal can be found at: Email Alerts: http://rel.sagepub.com/cgi/alerts Subscriptions: http://rel.sagepub.com/subscriptions Reprints: http://www.sagepub.com/journalsReprints.nav Permissions: http://www.sagepub.com/journalsPermissions.nav Citations: http://rel.sagepub.com/content/31/2/45.refs.html Downloaded from rel.sagepub.com at SIMON FRASER LIBRARY on March 28, 2011 45 TEXTURE AND CULTURE: COHESION AS A MARKER OF RHETORICAL ORGANISATION IN ARABIC AND ENGLISH NARRATIVE TEXTS AYISHA H. MOHAMED Police Training College in Abu Dhabi and MAJZOUB R. OMER College of Girls’ Education in Tabuk Abstract This paper claims that the differences at the cultural level between the Arabic-speaking and the English-speaking communities have a direct effect on the rhetorical organisation of Arabic and English texts as evident in the different ways in which cohesive devices are used. It is suggested that the two speech communities differ along the following cultural dimensions: oralised v. literate, collectivism v. individualism, high-contact v. low-contact...
Words: 10090 - Pages: 41
...Analysis. The author of this text is Jerome K. Jerome. He is a popular English writer. The most famous works are Three Men in a Boat, The Idle Thoughts of an Idle Fellow, Novel Notes and Three Men on the Bummel which belong to the end of 19th century and the beginning of 20th century. He is famous for his art of story-telling and his humour which is based on misunderstanding. He is good at revealing the weak sides of human nature. This extract is about three men who decided to cook an Irish stew. They began cooking from peeling the potatoes. They threw another products which they wished to get rid of and mixed all carefully. At the end Montmorency bought fresh caught water-rat. After some discussions these three men decided to try something new and added the rat. Eventually, they were very happy by their cook masterpiece. By this text the author wanted to tell us that it had better to try something new than to be indifferent and do everything as usual. People ought to develop in this case world progress would go ahead. Jerome presents his story as 1st-person narration with descriptive passages. This extract may be divided into the following parts. The first one is a description of Sonning. The second is decision of cooking an Irish stew. The third is Montmorency’s contribution to the dinner. The last one is about great success of Irish stew. This text is written with the cheerful, humorous, emotional and optimistic prevailing mod. The...
Words: 5187 - Pages: 21
