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Blackberry Research Project Plan

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Submitted By alparktucker
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Business Research Project Part 4: Sampling Process and Data Analysis
QNT 561 Applied Business Research & Statistics
University of Phoenix
December 9, 2013

Blackberry Business Research Plan
Blackberry was once the leadership in the cell phone industry, but today they are one of the least recognized manufactures for cell phones. Team C will discuss how we plan to increase their revenue by indentifying what customers want and need to choose Blackberry, Inc. as their cell phone provider over any other manufacture. We have administered a survey and we will analyze it to see what customer think about Blackberry products. Furthermore, we will explain the final results of the survey and the various ways in which the survey will help us determine the changes the company will need to undertake to make Blackberry Inc. once again the leading manufacturer in their industry.
The Sample Process
The population will consist of former, current and possible future customers. Surveys will be emailed, mailed or telephoned to the previously mentioned population. The purpose of the survey is to determine the following:
1. How can we increase sales, revenue, and consumer base?
2. Do we need improved or increased focus on customer satisfaction?
3. What are our marketing and customer service strategies?
4. How can we enhance the Blackberry brand appeal to individuals and professionals?
5. What do we need to do to effectively compete with other cellular phone manufacturers?
6. What are the company's future plans to stay on top of technological advances?
Each former, current and possible future customer will be given a standard explanation of the reason for the survey. An example would be “BlackBerry values your opinion of our product and our services, and would appreciate your time in completing our survey”. To process the survey, our team believes that outsourcing the

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