...BlackBerry Limited: "Should Blackberry switch to Android?" Abstract With its introduction in 1999, Blackberry was a cutting-edge mobile company who changed the very industry that it struggles to stay afloat within today. Every so often we hear the question, should BlackBerry drop their current operating system and use Android as a replacement? Initially it may sound like a good idea, after all Android is the number one smartphone operating system globally. And with BlackBerry’s platform struggling, why not go with the leader? Well, that answer may simply boil down to security, yes security. BlackBerry has always offered a platform that is secure end-to-end. In a June 26, 2014 press release, it was announced that Google will adopt part of Samsung’s KNOX as a security platform for Android which is a business-oriented security solution that will keep work and personal data separate and secure on a single device. BlackBerry’s CEO Chen says that it is a step in the right direction for Android but Samsung KNOX he says “is a fort built upon an insecure foundation” and he also points out the fact that there are tens of millions of secure BlackBerrys and only a few million phones with KNOX. And though that may be true there will be many more soon. How much longer can BlackBerry stay afloat in an Apple, Android, and Windows dominated market? BlackBerry got touchscreens wrong, they got apps wrong, and now all they have left is security. It’s a nice feature, but is it enough? ...
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...MK100- Principles of Marketing February 3, 2013 Research in Motion (RIM) - Blackberry in Decline Week 4 Assignment #1 Blackberry Cell phones have been an established brand and product offering on a global scale by Research in Motion (RIM). Research in Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Research In Motion Limited, (2013) RIM directly competes with several Smartphone companies like Apple, Nokia, and Google’s Android for market share. RIM’s product offerings include the same product that Apple, Nokia, and Google offer the consumer. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry Smartphone’s, and software for businesses and accessories. Research In Motion Limited, (2013) RIM’s blackberry devices were well known for their security and reliability as an email device. The demographics of the current Blackberry target market is composed of mid to upper class buyers aged 30-55 in the professional, executive, and industrial segments. Blackberry devices served the business world with a sturdy, reliable device that offered the business consumer a device that performed many types of business functions. One of these...
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...Who are the established competitors of Blackberry in the market? Established Smartphone competitors of Blackberry in the market include Apple, Palm, Samsung, Motorola, HTC, LG, and Nokia. Mobile operating system and mobile browser providers are also considered competitors of Blackberry. Microsoft, Google and Symbian are the biggest competitors of Blackberry in this area. Blackberry smartphones are provided with their own RIM Blackberry OS and web browser, and offer Blackberry app world, which provides blackberry users with a wide range of free and paid apps that they can download to their smart phone. Blackberry also offers their own text messaging software, theme studio, business software and many other features. Apple iPhones come with their own operating system, iOS, and have fully functional using touch screen technology. iPhones offer access to thousands of free and apps using the Apple App store (iTunes). The newest iPhone 4 offers video conferencing and full retina display. Palm offers their own operating system known as palmOS or webOS, depending on the phone. They also offer access to the Palm App Catalog where palm smartphone users can download applications to use on their phone. HTC have a number of smartphones, some of which use Google Android, and others which use Windows Mobile. The newest HTC smartphones use Windows Phone 7 HTC has a number of apps that can be downloaded with Android or Windows Mobile Apps. Nokia smartphones use Symbian OS, which...
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...mobile industry with the introduction of the BlackBerry solution in 1999. BlackBerry products and services are currently used by over 77 million customers around the world. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM’s common shares are listed on the NASDAQ Global Select Market and the Toronto Stock Exchange ((RIM Annual report, 2012). In order to analysis RIM`s corporation strategy, we will analysis RIM from external, internal, business level strategy and Corporate-level Strategy four part, and find key issue of RIM facing now , what is the way out. (RIM, 2012) http://www.blackberry.com/select/get_the_facts/pdfs/rim/rim_history.pdf Research In Motion (RIM), a Canadian company, introduced their new phone BlackBerry 850 in 1999 which creating the wireless email market, and also introduced a Software package called the BlackBerry Enterprise Server which help people access to work email even they are not in the office, people start to use BlackBerry as a corporate mobile phone.in 2007, the RIM became the Canada`s most valuable company, and in 2009 the global smartphone market share held by RIM is almost 20.1% (statista, 2013). http://www.statista.com/statistics/263439/global-market-share-held-by-rim-smartphones/ Key issue: The company is deteriorating http://www.theguardian.com/technology/2013/jan/30/new-blackberry-phones-revealed http://ca.blackberry...
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...no material previously published or written by another person. Jakarta, 18th of December 2011 ( Daniel Vincent Hadikrisno ) ABSTRACTION The main purpose of this research is to study the behavior of mobile communication device customers; what affects their decision in deciding to purchase and use a particular mobile communication device over the other. This is done by analyzing their statisfaction level towards their current mobile communication device based on factors that the writer have determined beforehand. The data are gathered using questionnaires that are distributed to young adults and adults who are currently using at least one of the three most popular mobile communication devices in Jakarta: Blackbery, iPhone, and Android. The data are then gathered and transformed into three different regression model, where test of significances can be taken towards them. The result is that the three mobile communication devices are each fulfilling a different specific need of the customers. These differences are actually their competitive advantage over their direct competitors. Therefore, should a new product would like to be released, make sure that it fulfills a specific custoemers’ need that have not been fulfilled by any existing product; or if its possible, consider to invent a new need for the customers. TABLE OF CONTENTS TABLE OF CONTENTS LIST OF TABLES CHAPTER I INTRODUCTION 1.1 1.2 1.3 1.4 1.5 OVERVIEW IDENTIFICATION OF PROBLEMS RESEARCH PURPOSE SIGNIFICANCE...
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...Arnaldo Perez Consumer Behavior Current Topics Assignment 2/13/13 Blackberry 10: The topic I will be covering is the Blackberry 10. Upon its initial press-conference (no official U.S. release yet), many smart phone users turned it’s eye towards the former leader of smart phones to see what the rumored Blackberry 10 would consist of, and with much anticipation there was a lot of praise as well as skepticism. The Blackberry team (run by Research In Motion: RIM) displayed the new models: the touch screen Z10 and its QWERTY Keyboard counterpart (for those who still demanded a keyboard). Features that were innovative to the new Blackberry 10 (aside from full-screen touch capability, video chat that other phones offered) is the brilliant Blackberry HUB. The HUB allowed for easier view of the things that “everything important to you easy to view in a single space”. The HUB is powered by single swipes to view messages, get in and out of menus, programs for easier multitasking, therefore leaving the pages that you are currently on in menu blocks (similar to the windows phone square tiles). The big issue with the new Blackberry 10, are trying to gain back all the customers that it lost to iPhones and Android powered devices. Blackberry has not kept up with the ways of these smart phones since 2011 (when Android had grown in popularity). This brand is a cult classic, famous for its comfortable size and keyboard, it lacked in many areas. In a market where it is now pre-dominantly...
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...BLACKBERRY The product that we have chosen Is Blackberry smartphone. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM). Target Markets: Its target markets are Business professionals who opt for high security text messaging and E-mails. Productivity of BlackBerry and why it has Targeted the business professionals: During the early 2000s, Research in Motion's BlackBerrys were the most popular smartphones in the world; since then, though, RIM's market share in the industry has been eaten up by Apple's iPhone and Google's Android. Still, the BlackBerry remains a popular model amongst business professionals, as it offers not only a fast and powerful processor, but also BlackBerry's Enterprise Services. This corporate email system makes it easy and convenient for professionals on-the-go to connect to their respective corporate email accounts and is unduplicated by other major smartphone lines like the iPhone and Android. Visualizers and risk taking streategy: Blackberry main strategy is how secure the customer data and E-mails with this agenda they mainly targeted the business proffiessionals which can be called as a Niche market . With the development of new technology and O.s the Android smart phones and iphone devices which made the technology user friendly with millons of apps. These Android mobiles and iphone has targeted each and every individual...
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...AMITY INTERNATIONAL BUSINESS SCHOOL | Fall of Another Smartphone Giant-Blackberry | Another Example of Technology Obsolescence and Strategic Failure | Submitted By: Ghan Shyam Rathi Once a pioneer and leading light in the smartphone market, BlackBerry is in a potentially terminal downward spiral. The Canadian company, formerly known as RIM (Research in Motion) established an iron grip on the enterprise and successfully bridged the gap from pager, to handheld computer, to smartphone. It was once the dominant smartphone due to its mobile email popular with businesspeople and tech-savvy consumers. Nicknamed “the CrackBerry” because it was so addictive, the device was declared by Oprah Winfrey to be one of her “favourite things”. US President Barack Obama could not bear to part with his BlackBerry and Madonna said she slept with hers under her pillow. In the last couple of years Apple's iPhone and Google's Android platform have taken over with a combined market share that tops 90 percent. Struggling to arrest a declining user base, amid poor sales of its latest devices, we are now hearing that BlackBerry might sell up. Brief: BlackBerry Limited, formerly known as Research In Motion Limited (RIM), is a Canadian telecommunication and wireless equipment company best known as the developer of the BlackBerry brand of smartphones and tablets. The company is headquartered in Waterloo, Ontario, Canada. It was founded by Mike Lazaridis, who served as its co-CEO along...
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...to function. Time-sharing operating systems schedule tasks for efficient use of the system and may also include accounting software for cost allocation of processor time, mass storage, printing, and other resources. For hardware functions such as input and output and memory allocation, the operating system acts as an intermediary between programs and the computer hardware, although the application code is usually executed directly by the hardware and will frequently make a system call to an OS function or be interrupted by it. Operating systems can be found on almost any device that contains a computer—from cellular phones and video game consoles to supercomputers and web servers. Examples of popular modern operating systems include Android, BSD, iOS, Linux, OS X, QNX, Microsoft Windows, Windows Phone, and IBM z/OS. All these, except Windows, Windows Phone and z/OS, share roots in UNIX. Smartphone A Smartphone, or smart phone, is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA), including email functionality, with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Many modern smartphones also include high-resolution touchscreens and web browsers that display standard web...
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...NTP filed a law suit and the case had lasted for six years. The case had a big impact to US government so that the US Supreme Court had to involve. A threat of shutdown BlackBerry provoked big concerns from not only US businesses but also Department of Defense. To save the big market, RIM finally reluctantly agreed to pay a settlement of $612.5 million to NTP. The settlement brought a jump in RIM share nearly 15 percent which was a surprise. Protecting intellectual property is one of important security concerns of a company or firm. There are several ways to implement that policy by blocking video camera of employee’s phones and request them to register their phones. To protect its intellectual property, RIM records all of its employee’s conversations by using its domain. Anyhow, all communications within RIM network are logged and kept tracked. In case of any breach of information, the company will wipe out immediately all the data the device carrying. Employees are well known of the surveillance and fully cooperative with the policy. Customers were able to remotely control the devices to lock, change password, popping up a message of how to return devices, and even wiping out their data. 2. What were some of the industry factors that influenced RIM? For almost many years, the BlackBerry was leading...
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...pagers. In 1997 the company went public and in 1998 released its first BlackBerry Device, the RIM 850. It had a full keyboard, which was unusual at the time, could send messages, access email, send and receive pages and act as an organizer. The mobile device was a huge hit among business professionals and it was not until the BlackBerry 7000 Series phones that the RIM became a household name among the general population. In 1999 RIM was listed on NASDAQ driving interest worldwide in the company. In 2003 smartphones began emerging in the mobile phone market. BlackBerry at this time maintained their FIPS 140-2 platform and were specifically set on targeting the professional consumer market The maintained a vast amount of government and corporate consumers. In 2004 RIM had 2 million BlackBerry subscribers worldwide and Balsille and Lazaridis are featured in Time Magazines “Time 100” list. The company continued to experience unprecedented success in the mobile market, so much so that by 2006 the company had 5 million subscribers worldwide with stock price at $124.51. The success of the company quickly was inevitable to change after Apple (AAPL) released its first iPhone in 2007. When asked for his reaction regarding the release of the iPhone Bastille said, “It’s kind of one more entrant into an already very busy space with lots of choice for consumers…. But in terms of a sort of a sea-change for BlackBerry, I would think that’s overstating it.”, (Moon, 2013). The underestimation...
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...Research In Motion (RIM)/BlackBerry The case describes competition in the market for smart phones in North America, and the position of one player, Research In Motion (RIM), a Canadian multinational telecommunications company based in Waterloo, Ontario, Canada. Best known for its line of BlackBerry devices, the company designs, manufactures and markets wireless solutions for the mobile and telecommunications markets. The case allows students to understand the strategic dynamics in platform-based industries in general, and to explore more specifically how a firm that led the industry in 2007 could fall to earth so dramatically four years later. Research in Motion (RIM) began as an electronics and computer science consulting business started by Mike Lazaridis and Douglas Fregin in 1984. In 1999, RIM introduced its BlackBerry for corporate e-mail solutions. This Blackberry featured a push system for email delivery where e-mail messages were sent from the user’s personal computer to the Blackberry without dialing in. From 2000 upwards, its revenue skyrocketed and it continued to expand. Within 4 years of inception RIM became the first wireless data technology developer in North America. While RIM started out working with pagers its focus changed to two-way wireless communication around the same time that Jim Balsille joined the company in 1992. In 2003 RIM launched the Blackberry, giving users the first way to take the Internet with them everywhere on their cell phone...
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...------------------------------------------------- It will take more than marketing to put BlackBerry back in race CMO STRATEGY Beset by technical difficulties and playing catch-up in the U.S., RIM's new team positions brand as a tool for those who get things done Even a category as new as smartphones has its grandpas. The onetime market leader, Research in Motion's BlackBerry, is on life support. While longtime customers still swear by them, the devices are now largely passed over for hip whippersnappers such as iPhone and Android. RIM had a rapid descent, with its commanding position in U.S. market share vanishing within just a few years. In 2009, BlackBerry had 44% of the market for smartphone operating systems, vs. Apple's 24% and Android's 9%, according to the NPD Group. But as consumers flocked to the web browsing and apps supported by its competitors, BlackBerry's lead evaporated. At the end of last year, Android held 52% of the U.S. market and Apple 32%. BlackBerry's share had dwindled to less than 10% The company that invented the smartphone, mobile instant messaging, and our head-down, always-texting culture risks being irrelevant to the next generation of U.S. mobile consumers. What happened to the CrackBerry? Serious competitors, an aggressive smartphone marketing environment, the loss of key executives, product delays and marketing missteps have all played major roles. Yet the overarching problem may be plain-old inertia. It's not unknown in technology...
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...return to being the dominant leader in their market. There have been two CEO changes as firstly Thorsten Heins replaced then joint CEOs Mike Lazardis and Jim Balsillie in January 2012, only to be replaced himself less than two years later by John Chen in November 2013 (Blackberry Press November 2013). Senior positions such as Chief Operating Officer and Chief Marketing Officer as also seen changes during this time. This clearly shows the sign of an underperforming or even a declining business that needs such drastic changes to try and grow or even to stop the decline. RIM also decided to change its trading name from Research in Motion to Blackberry in January 2013 by then CEO Thorsten Heins (Blackberry Press January 2013). This was a clear ploy in trying to maximize the launch of their new Blackberry 10 product. The amount of employees once employed by Blackberry as also diminished due to the high amount of loss the company was earning. The biggest action of staff reduction came in September 2013 when they announced approximately 4,500 employees would be released (Blackberry Press September 2013). Currently in today’s economy, Blackberry is no longer the force it once was. According to Statista, Blackberry revenues plummeted from a high of US$19.9 billion in 2011 to US$6.8 in 2014 (2015). That’s a reduction of 66% in 3 years...
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...BUSN 226-Marking Rubric-Assignment #1 Your Name:___________________________________ Your Student #_________________________________ |Rubric attached to front of assignment | /1 | |Cover page and introduction & typed page numbers |/5 | |Four summaries ( if article not different from other group members, summary will not be marked) |/40 | |Direct quote and in-text reference included in each |/8 | |summary , using proper format | | |Ref Works bibliography addressing all four articles, with works cited in alphabetical order by author |/8 | | | | |Original articles attached in same order as shown in bibliography (each article different from group members) |/8 | | | | |Late? ...
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