...Jenny Chen Professor Mookerjee Basic Composition 100R Section QF October 01, 2015 Paper 2- Final Draft Imagination vs Reality When it comes to imagination versus reality, the processes in the brain are different. But just how different are they? Our mind can run away with us, leading us to act through suspicion or fear, but we can also use our imagination as a tool to change our life. Humans have tended to draw a line between reality—that which we “actually” experience—and imagination, seen as a frivolous, dreamlike deflection. For ages, spiritual contemplatives and artists have taken flights of imagination much more seriously and challenged the firmness of that line. It is just like how imagination plays a very real role in our decision making. Take for example, our last two US presidential elections, in which one big chunk of the electorate managed to view Barack Obama as a radical socialist, while another saw him as a moderate saint. Both views were heavily based on myth, but they had a real-life effect on how people voted. By understanding Wendell Berry’s text, “God, Science, and Imagination,” and juxtaposing it to Susan Blackmore’s analysis of the “replicator power” of “memes,” it is evident that imagination and meme fear have gained over us. Seeing the two author’s ideas merge can enlighten readers to realize that the “ideals” that Berry presents in his argument of “fundamentalism” versus “knowledge” are only memes of what we want to think instead of the memes that...
Words: 1338 - Pages: 6
...1. Executive Summary Despite the challenges in the Australian and global economy there has been continued sales growth over the period 2010 to 2012 of approximately 20% from $215 million to $260million for Blackmores Ltd. Sales growth has come out of continued roll out of new product lines and the acquisition of BioCeuticals. Growth in Asia has played a significant part in the improved sales, in particular Thailand with a 26% increase. Key growth strategies have been through strengthening existing channels of business, the Asian market (representing $53million of group sales) and business acquisition. However, growth in sales was not translated into increased profit margins, in fact the gross and net profit margins have fallen in the 2011-12 year. Blackmores Ltd cites a number of one off expenses in the 2012 year as having direct bearing on this profit result. Additional stock values required to support increased business activity were well documented by significant increases in inventory held. We have also seen changes in increased the number of days that inventory is held, as well as an increase in debtors. It is unclear about why there have not been any efficiency gains with increased volume. The merging of administration and production onto one campus at Warriewood in NSW may have consumed resources and staff time and taken away from core business functions. One would hope that this new 5 star energy efficient building will at some point in the future show improvements...
Words: 1853 - Pages: 8
...Blackmore Mp3 Car stereo CD-RECEIVER INSTRUCTION MANUAL Table of Contents Hazard alerts …………………………………… Step by step ……………………………………. Accessories …………………………………….. Installation procedure ………………………….. Installation ……………………………………... Technical description …………………………... Introduction A car stereo is the focus of any car audio system. Also known as a radio, receiver, or head unit, today's car stereo performs a variety of complex functions. To understand these functions, it's helpful to think of a car stereo as having 3 different sections: Source — this is the part that "plays" the music. Sources may include a standard AM/FM tuner, CD player, MP3/WMA/AAC decoding, satellite radio, iPod connections, USB inputs, DVD player, or even cassette. Preamp — this is where all sound adjustments are made. The preamp section includes controls ranging from simple volume, balance, fader, source selection, and tone adjustments to sophisticated crossovers, equalizers, and time correction. Amplifier — the amplifier section boosts the small (low-voltage) audio signal coming from the pre-amp section into a larger (high-voltage) audio signal that's sent out to the speakers. Why would I want/need a new car stereo? A new stereo will give you better sound and more playback options than the typical factory stereo. Better sound quality — Superior built-in power and better circuit design mean that a brand-name car stereo...
Words: 1234 - Pages: 5
...and Loss Condensed Consolidated Statement of Comprehensive Income Condensed Consolidated Statement of Financial Position Condensed Consolidated Statement of Changes in Equity Condensed Consolidated Statement of Cash Flows Notes to the Condensed Consolidated Financial Statements 3 4 5 7 8 9 10 11 12 13 COVER – Richard Henfrey, Chief Operating Officer, with Blackmores’ new easier to open, sustainable, improved shelf-life, stronger bulk pack which won a WorldStar Packaging Award, the most prestigious prize in the global packaging industry. Blackmores’ innovative design also won gold, silver and bronze medals across three categories at the Australian Packaging Design Awards (APDA). The Directors of Blackmores Limited submit herewith the Financial Report of Blackmores Limited and its subsidiaries (the Group) for the half-year ended 31 December 2014. In order to comply with the provisions of the Corporations Act 2001, the Directors’ Report is as follows: The names of the Directors of the Company during and since the end of the half-year are: Marcus C. Blackmore Stephen J. Chapman Verilyn C. Fitzgerald (Retired 23 October 2014) Christine W. Holgate Brent W. Wallace Helen E. Nash David G. Ansell REVIEW OF OPERATIONS The Directors report that sales for the six months to 31 December 2014 were $206,361,000 (2013: $169,566,000), an increase of 21.7%. The Group profit after tax for the half-year was $18,615,000 (2013: $12,112,000) an increase...
Words: 4549 - Pages: 19
...The rising All is rising All is rising All is rising The storm has calmed, all was well. The wind blew calmly and not a worry in sight. The sun rose high and set late. The sea continued to rush. Follow the lights to find a path, the storm has calmed, all was well. Find the lights to to find the path. The wind pickup to disturb the day. The birds fly loud and high above the trees. the night came once again. The river runs long and deep in the valley plentiful of spirt and sand. The storm has calmed, all was well. The wind blew calmly and not a worry in sight. The sun rose high and set late. The sea continued to rush. Follow the lights to find a path, the storm has calmed, all was well. Find the lights to to find the path. The wind pickup to disturb the day. The birds fly loud and high above the trees. the night came once again. The river runs long and deep in the valley plentiful of spirt and sand. The storm has calmed, all was well. The wind blew calmly and not a worry in sight. The sun rose high and set late. The sea continued to rush. Follow the lights to find a path, the storm has calmed, all was well. Find the lights to to find the path. The wind pickup to disturb the day. The birds fly loud and high above the trees. the night came once again. The river runs long and deep in the valley plentiful of spirt and sand. The storm has calmed, all was well. The wind blew calmly and not a worry in sight. The sun rose high and set late...
Words: 356 - Pages: 2
...Memes What are memes? I remember hearing a TED talk with Richard Dawkins (he coined the word) where he explained that meme is simply a rogue cultural variant. My curiosity was peaked and had to find out more. Memes surround us like the air we breathe. We don’t realize it but memes are present when we wake up pour the first cup of coffee of the day and turn on the news, drive to work, take the train, memes continuously embed themselves into our subconscious every day. Memes are simply “pieces” of culture. These pieces or units range from political To shoes to the frivolous and every place in between. Memes are absorbed through our cultural consciousness where they evolve, mutate, compete or simply die or lie dormant. Search Terms: Richard Dawkins Lumsden and Wilson Cultural Transmission Recessive Memes Meta Representations Culturegen Distin 'unit of information residing in the brain' that is dependent on representational context’ = Dawkins definition of a meme Representation of a representation is a meta representation. Memes unlike genes cannot reproduce themselves, our culture is the physical manifestation(phenotype) of the meme. Memes can be compared to heuristic algorithms within a computer program that influence the culture in which it is created. This leads to future iterations of memes. I think of memes this way. Years ago I went to an in-service training entitled “effective communication strategies in management”. We did this...
Words: 374 - Pages: 2
...New Media Literacy Meme Discussion Question: “The biggest reason why we share a meme”, explains Armand Valdes in a Mashable video on virality, “is because it connects to us emotionally.” Do you agree/disagree with this statement? If we consider memes to be on par with other cultural texts (film, music, art, etc), how might we describe the cultural value of a meme? Do memes reflect culture at large? How? Feel free to use examples (of memes and other viral media) to support your response. Personal Opinion: I agree with Armand Valdes, that memes connect us emotionally. From this week's material I learned that Facebook and Twitter are the last few social sites that receive memes which have originally made it to Reddit and Buzzfeed first. Having used Facebook periodically, I've noticed that memes are used for various things, it emotionally expresses anger, struggles, moods, stereotypes, relationships, happiness, enjoyment, and influences humour. Most of the time, we understand the reference of the meme because we all feel the same way and can relate to it instantly. That's what makes it amusing. Sometimes memes don't even have words and yet deliver the same message. For example, animal's face expression grabs the best appearances. For instance, when someone makes a silly status, I upload the awkward seal meme. This meme represents an awkward reaction and shows exactly how I feel about the post. Cultural values of memes come directly from intertextuality and templatability...
Words: 471 - Pages: 2
...VIZIO GV52L FHDTV10A User Manual Dear VIZIO Customer, Congratulations on your new VIZIO GV52L FHDTV10A LCD Television purchase. Thank you for your support. For maximum benefit of your set, please read these instructions before making any adjustments, and retain them for future reference. We hope you will experience many years of enjoyment from your new VIZIO GV52L FHDTV10A Television. For assistance, please call 949-428-2525 or email us at techsupport@vizio.com. To purchase or inquire about accessories and installation services for your VIZIO LCD HDTV, please visit our website at www.vizio.com or call toll free at 888-VIZIOCE (888-849-4623). We recommend you register your VIZIO GV52L FHDTV10A either at our website www.vizio.com or fill in your registration card and mail it in. For peace of mind and to protect your investment beyond the standard warranty, VIZIO offers onsite extended warranty service plans. These plans give additional coverage during the standard warranty period. Visit our website or call us to purchase a plan. Write down the serial number located on the back of your GV52L FHDTV10A. __ __ __ __ __ __ __ __ __ __ __ __ __ __ Purchase Date _____________________ VIZIO is a registered trademark of V, Inc. HDMI logo and “High Definition Multimedia Interface” are registered trademarks of HDMI Licensing LLC. Manufactured under license from Dolby Laboratories Dolby and the double-D symbol are trademarks of Dolby Laboratories Version...
Words: 23400 - Pages: 94
...are our greatest source of new ideas and information” (Gladwell 137). The word “acquaintances” in this quotation implies that it is better for someone to ask an acquaintance for help or information in order to get what they want. This quotation is an example of how information is easily passed on through people who barely know each other. A weak tie relationship such as acquaintances shows how memes are transferred. If looked even closer, if many people, online, give out information others would join in on the process and thus the cycle of ideas being passed onto others. Susan Blackmore the author of Strange Creatures wrote an essay describing these words called memes. Throughout Blackmore’s reading she tells the reader that the memes “use your behavior to get itself copied” (Blackmore 37). From the deduction of Gladwell’s quotation about acquaintances and weak tie relationships, we can get that Blackmore is trying to say that all one meme needs is to be...
Words: 1295 - Pages: 6
...Part A – The Company 1. Describe the company’s principal operating activities. | Blackmores Group principal activity in the course of financial year 2011 was the development and marketing of health products including vitamins, herbal, mineral and nutritional supplements. The group has operations in Australia, Malaysia, Thailand and Taiwan and sells through independent distributors in other parts of Asia and in New Zealand.(Principal Activities, Blackmores Director Report) | 2. Name the chairman of Blackmores’ board of directors and identify the number of shares the chairman held in the company at the end of their 2011 financial year. | The chairman of Blackmores’ board of directors is Marcus C. Blackmore AM and the number of fully paid ordinary shares he held in the company at the end of their 2011 financial year was 4,479,278. (Directors’ Report, Page 36, Blackmores Annual Report 2011) | 3. Name all the financial reports in Blackmores’ 2011 annual report | The financial reports in Blackmores’ 2011 Annual Report are: * Consolidated Income Statement * Consolidated Statement of Comprehensive Income * Consolidated Statement of Financial Position * Consolidated Statement of Changes in Equity * Consolidated Statement of Cash Flows(Financial Report, Page 32, Blackmores Annual Report 2011) | 4. Identify the number of the note that deals with Significant Accounting Policies and identify the method of depreciation the company uses to depreciate property...
Words: 2193 - Pages: 9
...In "Strange Creatures," Susan Blackmore proposes the idea of "memes," which she tends to describe as imitation of others, and seemingly brands us as memes. However, through Malcolm Gladwell's "Small Change: Why the Revolution Will Not Be Tweeted," we are able to interpret as to how exactly memes inspire people and what consequences they bring about. The phenomena of Strong-Ties and Weak-Ties give an apt understanding of memes and their consequences. Blackmore seeming goes against the idea that us humans can generate our own ideas. As she implies "Instead of thinking of our ideas as our own creations, and as working for us, we have to think of them as autonomous selfish memes, working only to get themselves copied"(Blackmore,37). That obviously...
Words: 791 - Pages: 4
...an English hard rock band formed in California, controlled by guitarist Ritchie Blackmore from 1975 to 1984 and 1994 to 1997. They were originally established with American blues rock band Elf's members, though over the years Rainbow went through many line-up changes with no two studio albums featuring the same line-up. In addition to lead singers Ronnie James Dio, Graham Bonnet, Joe Lynn Turner and Doogie White, the project consisted of numerous backing musicians. The band started out combining mystical lyric themes with neo-classical metal, but went in a more streamlined commercial style following Dio's departure from the group.[1] Rainbow were ranked No. 90 on VH1's 100 Greatest Artists of Hard Rock.[2] The band has sold over 28 million albums worldwide and 4 million albums in the United States. Contents [hide] 1 History 1.1 Early years 1.2 Commercial success 1.3 Dissolution and temporary revival 1.4 Rainbow songs after 1997 2 Band members 3 Lineups 4 Timeline 5 Discography 6 References 7 Bibliography 8 External links [edit]History [edit]Early years Ronnie James Dio in 2006. In 1974, Ritchie Blackmore publicly disliked the funk/soul (or as Blackmore called it, "shoeshine music") elements being introduced to Deep Purple by David Coverdale and Glenn Hughes, as well as the disappointing Stormbringer album where his favourite musical style wasn't adequately captured. Blackmore originally intended to release a solo single, the Steve Hammond-penned "Black Sheep...
Words: 2352 - Pages: 10
...Part A 1. Blackmores Limited is a company primarily involved in the development and marketing of health products. Their product includes vitamins, herbal, mineral and nutritional. Apart from operating in Australia, they also operate in Malaysia, Thailand, Taiwan and others parts of Asia. 2. The auditing from, Deloitte will inspect Blackmore’s accounts and they have the responsibility to ensure the validity and reliability of information. They will also express their opinions on the financial report based on their audit. Deloitte should conduct their audit which must be in line with Australian Auditing Standards. The auditors are required to comply with the ethical requirements and give a true and fair view. 3. It is under Note 2 that deals with Significant Account Policies. The method of depreciation adopted by Blackmores Limited to depreciate property, plant and equipment is the straight line basis. The underlying assumption is that each asset would have a useful life and a residual value at the end of its useful life. The straight line method would write off net cost of each asset over its useful life and estimated residual value. Each year the depreciated value would be the same. 4. Some of the reports include the Income Statement, Statement of Comprehensive Income, Statement of Financial Position, Statement of Changes in Equity and Statement of Cash Flows. 5. The chairman of the board of directors ins Marcus C Blackmore Am. He has 4,479,278 fully...
Words: 1371 - Pages: 6
...(b) I would buy shares from Blackmore’s to provide an income stream from dividends, based on their current ratio and dividend payout ratio. As a liquidity ratio, the current ratio determines whether a company’s short-term assets are readily available to pay off its short-term liabilities. 1.61:1 is a high current ratio (i.e. in comparison to Woolworths’ 0.91:1 ratio, 2013). Therefore, the business possesses sufficient current assets to maintain standard business operations. The dividend payout ratio is essential in determining the income stream from dividends as it measures the percentage of the company’s profit distributed into dividends for shareholders. Blackmore’s 56% dividend payout ratio is low, however it can still be considered positive, as shareholder’s still receive over half of the profit and the low payout ratio suggests that Blackmore’s reinvest profit into their firm to establish higher growth rates. Ultimately, this is beneficial for both Blackmore’s and its shareholders. (c) Capital growth is the profit made from investment, and thus, to determine if buying shares in Blackmore’s would provide my entity with capital growth, profitability ratios should be considered, such as Return on Assets (ROA); which quantify the profit and operational success of the company for a given period of time. The ROA ratio measures the overall profitability with respect to investment in assets. Blackmore’s ROA of 17.57% (18 cents) indicates a high profitability rate. As investment...
Words: 658 - Pages: 3
...CORPORATE GOVERNANCE PRINCIPLES ADOPTED BY THE BOARD OF DIRECTORS OF BLACKMORES LIMITED Page Principle 1 : LAY SOLID FOUNDATIONS FOR MANAGEMENT AND OVERSIGHT 2 Principle 2: STRUCTURE THE BOARD TO ADD VALUE 5 Principle 3: PROMOTE ETHICAL RESPONSIBLE DECISION-MAKING 10 Principle 4: SAFEGUARD INTEGRITY IN FINANCIAL REPORTING 15 Principle 5: MAKE TIMELY AND BALANCED DISCLOSURE 19 Principle 6: RESPECT THE RIGHTS OF SHAREHOLDERS 20 Principle 7: RECOGNISE AND MANAGE RISK 21 Principle 8: REMUNERATE FAIRLY AND RESPONSIBLY 25 Page 1 Principle 1 : LAY SOLID FOUNDATIONS FOR MANAGEMENT AND OVERSIGHT Board’s Conduct of its Affairs 1.0 Purpose and Scope The Company recognises that corporate governance is fundamental to the effective operation of the Company. The Board is the pivotal element of corporate governance, and the Company desires its Board to be an effective and independent representative of stakeholders and valuable to the organisation. This Charter sets out the responsibilities, structure and composition of the Board of Directors of the Company. 2.0 Role and Responsibilities The Board’s role is to provide governance of the Company in the best interests of shareholders, having regard to the interests of all stakeholders of the Company. The specific responsibilities of the Board include: The appointment of the Chairman or Executive Chairman; The overall corporate...
Words: 8372 - Pages: 34
