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Blades Case 13

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Blades, Inc. Case, International Financial Management

1. The overall benefits from considering DFI in Thailand is maximizing profits and minimizing costs. Given the current situation, there are several things that would factor in a positive Direct Foreign Investment. First, Blades generates higher profit margin in Thailand. In addition, the cost of materials is significantly cheaper in Thailand. DFI in Thailand would diversify the risk. In other words, Blades would not be solely reliant on the U.S. economic conditions. Finally, Blades would increase its overall market share.
2. The main tradeoff is between the initial outlay required to invest and operating under uncertain economic conditions. If Blades were to engage in DFI now, the initial outlay will be low. However, the primary concern is that Thai consumers have not been affected by the unfavorable economic conditions, and the possibility that the economic conditions will not improve in the future. If this was to happen, Blades would pay a price. Nevertheless, if Blades waits one year and economy improves, the initial outlay required would be high, and there is a change there might be heavier competition. As a financial consultant for Blades, I would advise a analysis, as well as the series of other financial analysis by using various ratios, etc., prior to making this decision. Scenario analysis would be useful because we can see the possible outcomes and the changes for worst, best, and average situation. We could go from there. Based on the current situation, however, I would advise Ben Holt to wait with the DFI.
3. Again the main tradeoff is profits versus the risk of poor economic conditions. If Blades renews the agreement with the retailer for another three years, it will tie itself to relatively low prices it charges the Thai retailer. If economic conditions improve, there

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