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Blink Essay

In: English and Literature

Submitted By lilybones
Words 936
Pages 4
Cecilia Abate
English 114
10/6/10
Blink: A Brush With Subconscious Cognitive Reflexes

Truth is often a difficult thing to discern. There is a common assumption that moving too fast and not thinking decisions through will result in a product of weak clarity and perhaps also weak quality. As a society, we encourage our loved ones to think things through, reconsider, and “sleep on” information in order to weigh all the possibilities and come to the best possible conclusion. However, Gladwell, the author of Blink, suggests differently. In direct contrast to what most of us have been told, he pushes us towards quick thinking as a profitable and easy option – to pay attention to one's subconscious is to harness the power of thoughts you did not know you were having. If you pay attention to your “gut feeling”, your decisions will take less time and may be more accurate. This is exactly the idea of thin slicing, a concept that many of us utilize in our daily lives. I have had a handful of situations where I immediately noticed and decided upon something, then thought it through and came to a completely different answer with what I thought was logical and sensible reasoning. This is exactly what Gladwall is arguing against-- he says that we should lean towards trusting our snap judgements. Once in tune with this concept, I realized that I use this tool already-- with friends, judging couples, for instance, or comparing people I barely knew and making assumptions based off what I could observe about their behavior. To assume is a natural human response which keeps us safe and gives us broader information to analyze and work with, and it can sometimes lead to accurate and interesting conclusions.
One of the first examples of rapid cognition that Gladwell uses is the story of a historical statue collector and his uncertainty about an item he had just recently purchased.

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