...Ebony Enman Week 4 Assignment October 20, 2014 To: Delta Press Release and Marketing Team From: Ebony Enman Subject: Skymiles program change Greetings Everyone: I would like to offer my gratitude to everyone on the Delta marketing team. Everyone who had a say in the implementation of the one-way skymiles awards chart. This past February, your company released the revenue based frequent flyer program that will begin the beginning of 2015. Considering the input of this program it was determined based off meeting customer needs and would be beneficial to the customer based off data analyst. Understanding that customers will not earn miles based on miles flown, but you’ll earn them based on ticket cost. I also see that you have included other great customer incentives such as, adding more award tiers, allowing one-way awards for half the cost of a roundtrip, excellent marketing! However, I might have only found one down fall to this program and it is for the people who travel often and are good at trying to outsmart the system. Bottom Line to your new changes is that when the economy is doing poorly or well, it is still a great way to get people on planes and a great way to generate additional revenue through partnerships. I for one certainly don’t see these changes as being hurtful for everyone. This press release was very informational and promotional. The information that was released was detailed and at the same time promoting for those who haven’t considered...
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...Martini Drive 1990 Hull S90 LM0 England 13 March 2013 PRESS RELEASE FOR IMMEDIATE RELEASE Contact: Syed Muhammad Abbas Ali Press officer of Acme (0044) 25676949 syed_acme@press.com Acme brewery is the hope of Hull The city Hull is known for its many social problems and the town brewery is known for its lack of order fulfilments. That’s why the new owners of Acme are going to improve the city. HULL, MARCH 2013 --- The people of Hull are celebrating, because of the rapid expansion of the Acme brewery. The city has gotten a new voice since the American company US Beverages bought Acme. It is the new owners hope, that the company’s products will go overseas to other markets. The company has moved its premises, from a docks area to a greenfield site. This makes it possible for the company to expand its limits. There are also more job opportunities than before, which will benefit the people of Hull. There used to be a lot of social problems in the city and people had no control over their lives. Therefore the Mayor decided to sell the brewery in hope of it becoming Hull’s rescue. The Mayor of Hull says: “ If the city had continued like this, people would have moved to other places. But because of US Beverages, who made Acme a bigger name than it was a year ago, we have a future. The people will have more opportunities and these will help our city in the long run. This is all possible because of the new Acme brewery.” ---------------------------------------------...
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...Michael McNair NT1310 Pleace Unit 2 Activity 2 Press Release 9/30/15 FOR IMMEDIATE RELEASE: Awesomegafuntime Announces Lowest Deals Ever. Nashville, TN Awesomegafuntime is coming to Nashville with the cheapest triple play to date. This out of know where startup company founded by what the completion is calling the strong arm thugs of the communications world. Some believe that this reputation is inspired more by the business practices of the company than the ties to the mafia that it openly professes. Awesomegafuntime is pretty much making you an offer that you can’t refuse. Three services all for one price. That’s right Television, Phone, and Internet all for just 50 dollars a month. This company is coming to an area near you. They pretty much are kicking in your door with this deal. Before you know it they will have you locked down ‘on their 2 GB fiber speeds. As we all know fiber can be fragile, but the Awesomegafuntime support staff have no problem responding to check on the lines, sometimes you may even wake in the middle of the night to find one of their representatives out back digging a hole down to check the lines. When talking security Awesomegafuntime is your friend. Promising tap free service on your phone. If at any time your phone line becomes compromised they promise to take care of it… And when it comes down to entertainment Awesomegafuntime has you backed with a channel line that you would expect from a provider based out of Vegas. But hurry...
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...Chilean Copper Mine Collapse: news release to family 1 Andrey Maas BCOM/275 January 30, 2013 Toya Belgin Chilean Copper Mine Collapse: news release to family 2 We come before you today humbled by tragedy, as we reluctantly must inform you that our San Jose mine has collapsed trapping your loved ones inside. It happened on August 5, 2011 around 3 o’clock. At this time it is unsure of what actually caused the mine collapse, we do not know the physical condition of those trapped inside, nor do we know of any fatalities at this time. We were able to identify the personnel who were missing after the collapse, and it is unfortunately and with regret that I have to inform you that these men are your loved ones. I come to you face to face because, I and this company has always treated and thought of everyone in this company as one family. At this time we have numerous rescue specialists, and organizations working on determining different strategies and approaches that we will use to get to the men that are trapped down below. I would like to inform you that we have also informed the Regional Governor, Ximena and Governor Nicolas Noman and a Minister of Mining, Laurence Goldborne...
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...Read: Sections 2:6 and 2:7 Assignment: Through internet research, identify at least one press release and one PSA and email me either the links to them, or, send them as email attachments by 6:00 pm 2/22/2016. Key Terms: Publics: sections of the community with particular interests or connections (e.g. Southern University is a community; students, faculty, staff, and administrators are all different publics, as are on-campus students v. commuters; tenured/tenure track faculty v. adjuncts; executive administrators v. middle managers). There are two means that public sector organizations use to communicate with various publics: 1) Press release—addressed to both media and public(s), a highly stylized message with frontloaded information and details meant to inform the public of upcoming events and important announcements AND grab attention of readers. Uses “inverted pyramid” with most important details first and most general information last (for media purposes). Commonly seen in: Newspapers, magazines, social media, flyers. 2) PSA – addressed to media and public(s), a specific kind of release aimed toward ensuring general welfare, i.e. public health, safety, community services. Are often less stylized than press releases, in the form of announcements (or scripts, if aimed to be read on television). Commonly seen in: Newspapers (as ads/in-kind ad space/advertorials), television, social media, flyers. The aim of each is to persuade—either...
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...Women’s Hospital Krystal Castro DeVry University Abstract This application paper will explore the strategic plan, health system, services and organizational structure at Brigham and Women’s Hospital (BWH) from research conducted online (internet) and offline (non-internet). From 2009-2010 BWH was in the top 20 of hospitals ranked at number 10. Being ranked in the top 20 Brigham and Women’s Hospital has a mission that is dedicated to serving the needs of not only their local but global community in which they want to provide the highest quality health care to both patients and families, BMW also wants to expand medicine through research and educating the next generation of health care professionals. The values at BMW are: quality patient care, teaching excellence, research leadership, customer focus, respect for the individual, teamwork, embracing change and operational efficiency. Aside from the mission and values their vision is to aspire to transform the future of healthcare, through science, education and compassionate care. These are important strategic planning on behalf of Brigham and Women’s Hospital. Partners HealthCare is a not-for-profit health care system that is part of BWH and it commits to patient care, research, teaching, and service to the community. It was network of physician, health care centers in the community, home care and other related entities. The health system...
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...Steven Peterson HU1440 Module 4 Essay 1 Annotated Bibliography Davidson, J. (2015, May 26). This car safety demo went terribly wrong. Retrieved August 31, 2015, from http://time.com/money/3896931/volvo-self-parking-accident/ MLA Format: Davidson, Jacob. "This Car Safety Demo Went Terribly Wrong." Time. Time, 26 May 2015. Web. 27 Sept. 2015. This article is an analysis of a viral video that started floating around in May of 2015. The video featured a brand new 2015 Volvo XC60 vehicle that is equipped with a forward detection and autonomous braking system that detects object in front of the car and stop it before a collision occurs. The video shows the test failed and ultimately crashed into the unsuspecting pedestrian who was seemingly expecting the vehicle to stop. Time magazine summarized the video and investigated the lingering questions everyone was thinking, “What went wrong?” and “Why did the car not stop?” Time investigated that the people involved with the test were under the impression the forward detection and braking systems would stop the car before hitting the pedestrian. When Time reached out to the automaker, they let us know the vehicle was actually not equipped with the optional pedestrian detection upgrade that would have prevented this accident. This article helped me prove the argument of human error in my research paper. A huge factor of autonomous driving systems is the fact that people believe that they are not as safe as the automakers say they...
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...| 5/4/2015 | | | | | | | | | | | | Impact of Leadership On Merger & AcquisitionsImportance of Leadership to M&A success or its failure | | | | | | | | | | | | | | | | | | | | | | | | By Shreyash Kumar Sharma | Assignment Details 1. Scope Highlight the impact of Leadership on Mergers and Acquisition. Focus on one success and one failure story 2. Assignment Flow 3.1 Executive Summary 3.2 Failure – BMW and The Rover Company * Summary * Acquisition Details * Analysis * What Went Wrong? 3.3 Success – AkzoNobel N.V – Imperial Chemicals Industries plc. * Summary * Acquisition Details * Analysis * Success Story 3 Closure 2.1 - Executive Summary In the current knowledge based economies, in order to gain access to one of the most important intangible asset of one business – the brand –, the companies merge or acquire the targeted brand (Kumar & Blomqvist, 2004) Today’s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. The benefits of mergers and acquisitions (M&A) include, among others: * a diversification of product and service offerings * an increase in plant capacity * larger...
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...NOVEMBER 1, 2001 STEFAN THOMKE BMW AG: The Digital Car Project (A) “Looks great,” thought Chris Bangle as he walked by a picture of the new BMW 3-Series which was about one year away from its scheduled 1998 launch in Germany. Bangle, a former Wisconsin native, who became the company’s director of worldwide design at age 35, glanced at his watch. In just 30 minutes, he would meet with other senior managers about project recommendations that might revolutionize the way cars had been designed over the past eight decades at BMW. The meeting was in the inner sanctum of BMW’s research and engineering building, the Forschungs-und Ingenieurszentrum, known locally as the “FIZ” (pronounced “fits”). Built in 1987, this massive building centralized the work of 40 facilities previously scattered through Munich. All work from product concept to pilot production occurred in the FIZ. But only a privileged few out of the five thousand who worked in the building had ever visited this corner of the company where the meeting was to be held. Bangle pulled out his card key that would let him pass through a sleek space-age security system that resembled an oval chamber. After negotiating a push card entry system, a set of doors slid close behind him and another set opened up to reveal the styling area—a world of future visions, inhabited by many life-size clay models of cars under development that would eventually come to life on roads of the next millennium. BMW had weathered several storms over...
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...Final Project Marketing Plan BMW has always been premium brand oriented company. It manufactures three brands in BMW, MINI, and Rolls-Royce. These brands occupy various high end market segments from small car to luxury premium car. This leads to BMW become the only both premium car and motorcycle manufacture. Each brand within BMW has its own clear brand image. Its products have rich product connotation in aesthetic and dynamic design, dynamic performance, technical content, and overall quality. Thus, it can provide customer with practical value. Build on this basis, BMW can expect higher margin and continuing to maintain profitable growth and ensure its independent status. SWOT OF BMW The SWOT analysis is a sum up of the external and internal analysis. Moreover, the SWOT analysis will be used to manipulate the strategic findings in order to identify which areas are of particular interest for the BMW Group. This covers both the identification of the best opportunities and the biggest threats to the organization. The SWOT analysis will put things into perspective by identifying, which threats and opportunities should be dealt with right now and which should be a concern for the organization in the future. (http://pure.au.dk/portal-asb-student/files/10730/Valuation_of_BMW.pdf) The internal factors to...
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...be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. 2005, IBS Center for Management Research. All rights reserved. To order copies, call +91-8417-236667/68 or write to IBS Center for Management Research (ICMR), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: info@icmrindia.org www.icmrindia.org BSTR/166 The Fall of MG Rover “Rover’s demise must give us all pause for thought about how we have failed to protect our once magnificent manufacturing industry and why…”1 - Editorial, Daily Express, April 16, 2005. “The death of a factory and the end of a great tradition… the suspects...British Aerospace, BMW, the Government, Phoenix Four…”2 - Sean O'Grady, The Independent, April 26, 2005. MG ROVER SEEKS BANKRUPTCY In its lifespan of over a century, MG Rover Group Limited (MG Rover), one of the oldest and largest automobile manufacturers in the UK, went through countless mergers, takeovers and partnerships. The last merger negotiations the company went through before it folded up, took place in June 2004. This time MG Rover was negotiating with China‟s Shanghai Automotive Industrial Corporation (SAIC)3 to sell 70 per cent of its equity stake to SAIC. These negotiations were critical for MG Rover‟s survival, given the fact that it had been a chronic loss maker since the mid-1970s. If the deal materialized, MG Rover was to develop a new car model...
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...China Media Research, 9(3), 2013, Zheng, Case Study of Audi’s Brand Repositioning in China A Case Study of Audi’s Brand Repositioning in China Lu Zheng University of Florida Abstract: Based on a comprehensive review of Audi’s press releases published from 1999 to 2007 and in-depth interviews with Audi’s public relations professionals, this case study identified media relations, event sponsorship, and corporate social responsibility as Audi’s main public relations strategies for its brand repositioning in the Chinese market. Each strategy and related tactics were first illustrated by specific examples and then surveyed in light of contemporary public relations and mass communication theories. [China Media Research. 2013; 9(3): 64-73] Key words: Audi, brand, reposition Introduction Audi, a subsidiary of German car manufacturer Volkswagen, entered the Chinese automobile market in 1988. In the late 1990s, or one decade after its China debut, Audi, with the help of Ruder Finn, a New-York based independent PR firm, began to implement a brand repositioning strategy in China. By the mid-2000s, thanks to its unremitting PR efforts, Audi has successfully repositioned itself from a government car brand to a premium car brand targeting successful business professionals (Ruder Finn, 2007). Since the launching of its China production in 1988, Audi was designated as the “premium government car brand” dedicated to serve high-rank government officials. In contrast, middle and low ranking government...
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...Table of Contents Table of Contents 1 Executive Summary 2 Introduction 2 Innovative Companies 3 Innovative Solutions 4 Transferring Innovations 8 Success Factors 9 Conclusion 10 Self Evaluation 10 References 12 Executive Summary In order for Chrysler to be successful in a global market, they are going to have to shed the old ways of manufacturing cars and develop newer innovative ideas to compete in today’s economy. By implementing a new business plan, a knowledge sharing system and partnering with a design firm, Chrysler can become a dominant force in the auto industry, not just domestically but globally. The initial startup costs for implementing these innovations are quite high, yet the long term payoffs such as lower manufacturing costs, higher quality products, less waste, a variety of innovative designs, better supplier relationships, increased sales, profits, market share, and greater customer retention and loyalty, all support changing to a more innovative company. Introduction The target of this project was to find and research innovative methods to apply to a current existing company. Our team chose Chrysler to apply the innovations researched to help their company domestically and globally. With Fiat recently acquiring a 35% stake in Chrysler, it is necessary for Chrysler to focus on the global market to remain competitive in this day and age. This project takes an in-depth look at TaTa Motors business model, Toyota’s knowledge sharing...
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...Launching the BMW Z3 Roadster January 1996 marked the beginning of Phase II of BMW of North America Inc.’s Z3 roadster introduction. Phase I had centered on the placement of the new $28,750 two-seat convertible in the James Bond hit movie, GoldenEye, which premiered several months earlier. While not yet critically evaluated, results of the “out-of-the-box” pre-launch campaign appeared very positive: word-ofmouth concerning the Z3 and the James Bond cross-promotion were favorable, and product orders far exceeded BMW’s initial expectations. The challenge now was to design a marketing program that would sustain product excitement until dealer product availability beginning in March. Phase II planning had to be undertaken within the context of other important events in the BMW product family: (1) the April launch of the redesigned 5-Series; and (2) the company’s role as “official international automotive sponsor” of the 1996 Atlanta Summer Games, which would begin in earnest with the Olympic Torch Relay 5-Series event in June. While these other elements of the BMW product family clearly impacted the Z3, the marketing approach and ultimate results for the Z3 would influence the whole BMW operation in the United States. Dr. Helmut Panke, Chairman and CEO of BMW (U.S.) Holding Corp. since 1993, noted that the Z3 was destined to be “the first BMW not made by mythical little creatures in the Bavarian woods. This car will be made in Spartanburg, South Carolina. Some people think BMW means German-made...
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...Launching the BMW Z3 Roadster BMW Z3 Roadster was a new product concept that reflected a niche opportunity. The main objective of the Z3 launch was to reposition their German-made, driving performance, tradition bound, and precision engineering cars as more stylish and fun to drive cars in the American culture. This risky movement of changing the brand personality was done using both nontraditional and traditional marketing tools. Some of the nontraditional methods used were movie placement, Neiman Marcus Catalog offer, BMW internet site with “Build-Your-Own-Roadster” module, Press launch in Central Park and Jay Leno Tonight Show. Traditional methods such as TV and Print advertising were also used, while maintaining the nontraditional spirit in them. Nontraditional marketing methods are capable of creating word of mouth which requires no out-of-pocket expenditure compared to more expensive TV advertisements. They are also more cost efficient per dollar spent, especially in BMW’s psychographic segmentation. Moreover, nontraditional media like movie placement give greater exposure and visibility even reaching the two audiences that are hard-to-reach through network TV or print: foreign viewers and young people. The positive feelings about the movie and movie stars can also be transferred to the brand, ultimately building the overall brand equity. These methods are more credible, unique and impactful as they are generated by the public...
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