Free Essay

Body Parts

In:

Submitted By shafinkalyan
Words 3381
Pages 14
BODY SIZE AND BODY FORM
I. Analyzing Faces and Heads: Physiognomy and Phrenology
To evaluate the outward appearance of the body and to read the mental and moral capacities of the person. Leaders of all 4 of these movements were highly educated.
A. Physiognomy and facial observation –from greek, physio = nature, nomen = judge, judgement of human nature. Believed you could judge one’s mental and moral character by looking at one’s face. A ton of phrases today still show the judgement of character based solely on face (high brow, snooty, shifty eyed).
1. Giovanni Battista della Porta, Italy, De Humana Physiognomia (1586) –wrote first book on physiognomy. Porta was in Naples, Italy, a scientist and mathematician. Based his ideas on animal characteristics. In his book, he compared certain human faces to certain animal characteristics, and then associated the characteristics of the animal to the human.
2. Johann Lavater (1741-1801), Germany, Von der Physiognomik (1772) –Popularizes physiognomy, from Zurich, Switzerland, and then moved to Germany. Trained as a pastor. Makes physiognomy a science, through the publication of his work, “essays on physiognomy”. In the book, he laid out 100 physiognomy rules, where a look is associated with a trait.
3. General theory –The belief that mental and moral traits (character) can be determined and judged by one’s outward facial structure (their appearance and expressions). One trained in physiognomy could diagnose character by analyzing the face.
4. Samuel R. Wells, New York, New Physiognomy, or, Signs of Character, as Manifested through Temperament and External forms, and Especially in “The Human Face Divine”(1866; 1894) –Based his career on writing books on physiognomy. He teams up with a guy named Fowler and form “Fowler and Wells”. Wells located in NYC, wrote a big book called “New Physiognomy, signs of character”, filled with illustrations of different faces. Believed that the facial angle was associated with intelligence. This leads to the idea that certain races are superior to others. Showed that a bunch of actors have similar facial characteristics (same with orators, statesmen, musicians, pugilists. surgeons). Wells sees how some animals are civilized or wild, depending on their look, associates this with humans. Makes the point that some traits are desirable, others not.
5. Katherine M.H. Blackford, M.D., New York, Character Analysis By the Observational Method (1914); mental, motive, vital –Practicing physician, published several interesting books in early 1900s. Told employers to judge potential employees by judging their appearance. Wrote another book about blondes and brunettes. In 1914, she published “Character analysis by the observational method”, highly popular. Comes up with the nasal index, high noses = snooty and evolved from high activity, low flat nose = evolved from laziness. Also talks about primitive and civilized foreheads, chins, eyes. These were basis for racism. The pure convex was much better than the pure concave. Identifies other specific “types”, including the mental type, the motive type, the vital type, uses some science to try and analyze the characters. Physiognomy and the importance of appearance is still around today.
B. Phrenology and the “bumps” on Uncle Sam’s head –in greek, phren = mind, the study of the mind and character, based upon the shape of the skull.
1. Franz Joseph Gall, M.D. and Johann Gaspar Spurzheim, M.D. (Austria), Anatomy and Physiology of the Nervous System, 4 vols. (Paris, 1810-1819); Spurzheim,
Phrenology, or the Doctrine of the Mental Phenomena, 2 vols. (New York, 1832)
Gall was the founder of this science, an MD in Vienna. Gave lectures on phrenology, using human skulls. Initially, Gall called it organology, argued that the brain was made up of a series of organs, each organ in the brain controlled a certain trait of human character. Gall’s student, Spurzheim, builds upon the ideas. The two coauthor “anatomy and physiology of the nervous system”. Lumps and protrusions of the skull were associated with characteristics.

2. General theory – temperaments (mental, motive, vital) –brain is made up of a bundle of separate organs (Gall and Spurzheim estimated 27, and then 37). Each organ is responsible for certain characters. A lump means that part is stronger, an indentation meant that trait was weaker. “The bumps on Uncle Sam’s head” referred to the character traits associated with bumps on skulls.

Even to this day, there is encouragement of using the brain (use it or lose it), and how exercising one part of the brain exercises other parts as well. “Exercising the brain” is possible as a way to boost performance.

a. mental, motive, vital–Temperaments, the phrenologists build on these.
3. American proponents –comes to US in 1820s (started in Europe)
a. Orson S. Fowler, New York –major American proponent. Eventually partners with Wells. From very wealthy family, went to Amherst for college. Began to write and lecture on health, social reform, and phrenology. He got into phrenology because of belief of reform, that a person can be changed, writes about juvenile delinquency reform in a book. Writes dozens of books. Fowler and Wells become major publishing house on phrenology and physiognomy. Starts the Phrenological Journal. Had many busts that allowed people to compare their heads to typical models of the temperaments. Phrenology was seen as scientific. They advertised their work to attract patients. Aptitude tests today that tell students what they would be best at is still around today (shows influence of judging character and talents based off of tests).
4. Popularity –both phrenology and physiognomy remain popular through 1890s, Blackburn continues publishing in 1920s. Major cities of popularity included Boston and then NYC (where Fowler and Wells were).
II. Measuring Heads and Bodies: Craniometry and Anthropometry
A. Craniometry and the measurement of heads –from greek, meaning the scientific measurement of the dimensions of the skull.
1. “scientific racism” -- monogenism vs. polygenism –Many of this “scientific” theories were used to help justify racism. Physical data was cobbled together to show that certain races and sexes were inferior to others (biological inferiority).
a. J.C. Nott and George Gliddon, Philadelphia, Types of Mankind (1854) –Nott was physician and surgeon, Gliddon was an anthropologist and Egyptologist. Tried to show idea of biological inferiority by comparing heads of blacks to heads of chimps. Images shown in class from Types of Mankind, handdrawn images that compared the two, supposed to be “proof”. Nott and Gliddon were part of polygenetic school of thought, which believed human races had separate biological origins (different species). Monogenetic held to scripture (Adam and Eve), all humans from single species. Monogenetic believed that all start out the same, but different races decline faster than others. Polygenetic believed we all start out differently.
b. Louis Agassiz, M.D. (1807-1873) and “cranial volume”, Harvard –trained as MD in Switzerland, came to US in 1840s to take professorship at Harvard. Directed Museum of comparative zoology at Harvard. Ran through 1850s and 1860s. Because of Agassiz’ influence, polygenism became known as the American school of anthropology. Agassiz believed blacks were a separate species, based on data dealing with cranial volume (how much can the cranium hold). Got data from Morton.
c. Samuel George Morton, M.D., (1799-1851) Crania Americana (1839), Philadelphia –Agassiz was the theorist, Morton was the empiricist (collected the data). Also an MD, also well known scientist. Collected over 1000 human skulls during career. Size measurements, believed the bigger the skull, the better. He devised a method using mustard seeds, filled cranial cavity, and then weigh mustard seeds, to determine capacity of cranial volume. Evolved to using lead shots. In Crania Americana, he shows the cranial volumes of different species. Again, leads to argument that races can be ranked based upon averages of skull volumes.
2. Brain Size
a. Paul Broca, M.D. (1824-1880) and “brain weight”, Paris –Actually devises a way to measure actual brain size. He collects brains and weighs them (more precise than cranial cavities). Also, an MD, does his work in Paris, prof at U of Paris. Starts the Anthropological Society of Paris in 1869, picks up after Morton’s work. Comes up with tables of superiority based upon brain weight, whites still at top. Also shows that women have smaller brains. Brain is larger in mature adults than elderly, in whites than blacks, in men than women, in more eminent than less eminent. Broca’s major influence in the US was on Spitzka.
b. Facial angle and cranial index
c. Edward A. Spitzka, M.D., (1876-1922) and “brain size” (1903), Philadelphia –also an MD, in Philly. Began to do same kind of research in US as Broca. Publishes article in JAMA in 1908, called “the brains of eminent men”, saying that the larger the brain, the more intelligent the individual. Argued that brains get larger through use, so the bigger brains are used more. People could be reformed by exercising the brain. Spitzka also argued for the dependence of face angle and superiority, again showing white as superior. Craniometry starts to lose popularity around 1900 because of the beginning of intelligence testing. It wasn’t based on the face, the bumps on the head, brain size or weight, it was a branch of psychology and anthropology that showed that size wasn’t that important. Education and environment were much more important. Leads to IQ, showed fairly conclusively that real intelligence didn’t match up at all with these measurements. These three are seen as pseudoscience (but segments keep coming back).
3. Criminal anthropology –The recapitulation theory is true, that there is some ape in all of us. All of us develop differently (monogenism), some develop further than others. Certain races and genders are slowed down. Some races were compared to white children, they didn’t develop into mature adult intelligence. This is used to explain criminality. Savages and women were emotionally like children.
a. “recapitulation”—general theory of biological determinism
b. Cesare Lombroso, M.D., (1835-1909), Italy, Criminal Man (1876) and “The Medical Study of Criminals,” JAMA (1890) – “Stigmata” 2 –also an MD, professor at major med school in Italy. Did all of his research on prisoners. Believed that criminals never matured, the theory of innate criminality. Criminals of evolutionary throwbacks, didn’t develop normally. You can tell by their “ape-ish” features. He called it their stigmata, you can see their ape-ness. Used physiognomy, prenology, and craniometry.
B. Anthropometry and the study of growth and body size
The science of the measurement of size, weight and proportion.
1. Origins of the idea--phrenology and craniometry –before use in PE. There was a concern for inferiority amongst nations in the 1800s, a competition to see which nation was the biggest and strongest, and how can we account for these differences. The US was being criticized by other nations in the early 1800s for degenerating, becoming smaller and weaker, anthropometric measurements were nationalistic to show that Americans were not smaller or degenerating. Another influence was the belief that character was dependent upon appearance, so it would be good to study and collect anatomical data (craniometry especially). The belief that improvement and reforms was possible, which is why PE focused so much on anthropometry, also why MDs were responsible for PE because they could change and improve the human body through it. Anthropometry becomes more scientific as it progresses with the use of more math and statistics.
a. Lambert A.J. Quetelet, Ph.D. Belgium, (1796-1874) A Treatise on Man and the Development of His Faculties (1835) –doctorate was in mathematics, also a statistician and interested in social science issues. Interested in how to describe the average man statistically, in 1820s and 1830s. Systematic measurement of hundreds of subjects, particularly height and weight. This was then published in A Treatise on man…his faculties. Came out first in French in 1835, translated into English in 1842, formed the basis for the anthropometric measurements. Came up with the law of growth, showed a normal growth curve. He made a connection between the biological growth curve and social development (This is a key point), connecting the body and the mind.
b. “Quetelet Index”, or Body Mass Index (BMI) –around 1830, formula used to form his charts, it was [weight (kg) / height (m) ]2, which is exactly BMI.
2. American adult anthropometry (the PE stuff was for college students, who were 14-19). Nationalism was a big cause, how did our stature compare with other nations. Study started in late 1850s, done at South Caroline Med college, looking at size of southern men, and comparing to men of different races, cities, countries, proving that Americans were not degenerating.
a. Benjamin A. Gould, Ph.D. (1824-1896) and U.S. Sanitary Commission study of Union Army (1869) –most notable study, funded by US sanitary commission, to look at Union recruits in the military. First large scale anthropometric study in US, started in 1861, concluded with publishing of the book “military and anthropological statistics” in 1869, by Gould. Gould was a statistician, his data included over 1 million men. He looked at height, weight, age, geographic and racial background, pulse rate, respiration rate, strength, head circumference, and others. It was the first time that “generalizing” had been used, or he came up with averages that could be correlated with other averages (for ex, average age vs weight, height vs weight). The relationship between body stature, character, and health, led to insurance companies using these height and weight tables to estimate longevity and who to insure. This led to biometry.
b. “biometry” (1875) –in AMA, 1875, biometry was first introduced as a term. It is the application of statistical methods to biological facts, and then come up with a calculation that was used to predict life expectancy. By 1879, we were using body measurements to identify criminals and possible repeat offenders. By 1896 we were using finger prints to classify people. Started to use biometry to estimate the possibility of disease within patients, it became a part of mainstream medicine.
3. Anthropometric studies of school children and young adults –back to anthrometry and PE. More growth charts as related to age.
a. Sir Francis Galton, (1822-1911) London, Natural Inheritance (1889) and The Chances of Death (1897) –key person for anthropometric studies of children. In London, an anthropologist, scientist, and cousin of Charles Darwin. Tried to understand laws that governed variation and psychological differences between people and races (from generation to generation). Invented the term eugenics, the science of improving the heredity from generation to generation. Explains the titles of his books, both based upon anthropometric measurements and the science of biometry. Pioneered statistical methods. A huge influence of the following men (all MDs). They were looking at this as a very important part of treating and keeping patients and children healthy throughout generations.
b. Henry Pickering Bowditch, M.D. (1877) – Boston –physiologist at Harvard medical school, in 1870s began collecting data on 1000s of Boston schoolchildren. He was also interested in whether women were inferior, so he looked at stature and physique of American women. In 1872, he was the first to find out and publish that girls surpass boys in weight and stature at puberty, also that most girls complete growth at 15. Also determined that growth was dependent on socioeconomic environment. By 1880s, the field of public health picks up all of this kind of data. Public health begins to realize that living conditions are a key part of preventive medicine. Realization that we can use longitudinal growth curves to aid in prevention and diagnosis of diseases.
c. Charles Roberts, M.D. (1876) – London –English Counterpart of Bowditch. Corresponded regularly Bowditch, replicated Bowditch studies with London school kids. Also formed weight and height and age tables, looked at individual variation.
d. Influence of physical education (Hitchcock, Maclaren, Sargent, Hanna, McKenzie) –PE used anthromopetric measurements more than any other profession, dominated by MDs. The American Association for the Advancement of PE, started in 1880s, all of the presidents (except Blakie) had MDs. The AAAPE named three honorary members in 1890s: Galton, Bowditch, Roberts. Abnormal growth, as determined by anthropometric measurements, was associated with disease. The PE educators theorized that diseases could be avoided if everyone developed in the “normal” category. If they didn’t fit in the normal range, their bodies could be trained into normalness (Dio Lewis, a weak chest, and TB).
e. William Townsend Porter, M.D. (1890’s) – St. Louis –A physician at St Louis Medical College. Studied St Louis school children in 1880s and 1890s. By 1893, Bowditch had recruited Porter to come to Harvard, Porter was a prof of comparative physiology at Harvard for the rest of his career .Collected data on many things in St Louis. He was the first to introduce vision and hearing studies. Adds to the package that children are tested for. Porter connected biological data with “precociousness”, or a child that shows early maturation. Porter started publishing in 1890s the physical basis of dullness and precocity. Attempted to document the relationship between physical characteristics and mental capabilities. He said that averaged precocity correlated directly with average height, which means shorter = dumber. Even more reason for PE to develop bodies, and why physical culturists never gave that up. This became a key issue of the child study movement, saying that we need to study children. A big reason for the separation of kids into different grade levels based on age. YMCA still emphasizes body and mind as a way to build character.
4. Physical training, physical culture, and anthropometry –all of the physical culturists come back to anthropometry. Making the body bigger and stronger makes the body healthier and improves character and personality.
5. Ernst Kretshmer, Physique and Character (1921) and The Personality of the Athletic
Type (1936) – Germany –Body and character were entwined. Kretschner (1888-1964), an MD, did all of his work in Stuttgart and Berlin. Subtitle of physique and character shows the relation between constitution and temperament. Kretshmer renames the three temperaments to aesthenic (mental), athletic (motive), and pyknic (vital). Connects each physical trait with character traits. Shows photographs of pure temperaments. Kretshmer was an MD in psychiatry. He then connects body types to mental illness. Observed that a disproportionate that manic depressive patients had a body type of the pyknic. Saw that disproportionate number of schizophrenic showed athletic and sometimes aesthenic body types.
a. aesthenic, athletic, pyknic –each body type has a personality associated.
C. William Sheldon, Ph.D. (1898-1977), The Varieties of Human Physique (1940), Varieties of Delinquent Youth (1949) Also believed body types could identify criminality, Atlas of Men (1954), and “typology of body build” or “somotypes” – New York –psychologist, somatotyping, categorizing the body based off of build. Changes the temperaments again to ectomorph, mesomorph, and endomorph. These three forms led to photos taken of nude students as data. Became Harvard faculty member, and started taking nude photos of college students. Traveled around NE USA and took nude photos of freshmen (men and women), this research came after his most famous book “The varieties of human physique”, where he first used the terms ectomorph, mesomorph, and endomorph (another version of the temperaments). Atlas of men showed his collection of photos of men. Atlas of women never made it when, in 1950, a UW freshman lady told her parents, and led to lawyers and a raid and burning of all female nude photos.
1. ectomorph, mesomorph, endomorph, and gynandromorph –gynandromorph refers to the degree of which a person possesses the traits of the opposite sex (women having muscles), Sheldon saw this as abnormal. Attached character traits to body types as well, in atlas of men, rated the body types of each temperament on a scale of 1-7
2. somatometry
III. New techniques to identify personality and intelligence develop in psychology
A. Psychometrics –began to adopt more statistics and better measurements. Books came out in 1890s about the new psychology, going away from phrenology and physiognomy, began saying that we can analyze the mind separately from the body. Thorndike was a big proponent of this in the 1890s. Led to mental testing of mental and personality traits (Binat test in 1905, which led to IQ testing). These tests were dependent upon direct aptitude measurements, rather than indirect through body types. Through the early 1900s these body types were actually considered scientific. However, since then, biological determinism has gone away (but it will keep coming back).

Similar Documents

Free Essay

Donation of Body Part

...Dead Body Donation: “Awareness to overcome shortcomings” Saima Mushtaq,Ms Hua chuntai, Hubei University of Chinese Medicine, China ABSTRACT Dead body donation is useful for medical research, education and also beneficial of needy (injured/diseased) living persons. In medical educational sector, usually medical students study anatomy, which deals with the study of composition of human body. Understanding of human anatomy requires indepth knowledge about human body organs, tissues, cells, which requires teaching based on cadaver dissection. Cadavers and donated bodies remain a principal teaching tool for anatomists and medical educators teaching gross anatomy. Hands on experience on dead body helps learn various medical concepts and nature of human body. There is ever increasing demand of cadavers for anatomy dissection. Apart from educational uses, dead body donation may also include specific organ donations which could be required for saving life of severaly injured or diseased living beings as well. Even then people are reluctant to donate their bodies after death due to various reasons. This research is made in order to know these factors which results in opposition to dead body donation. Study also suggests ways to actually increase awareness in our society about dead body donation. In this study report we present a survey (attached in Annex- A) regarding potential whole-body donors in china. 100 random people (age range 18-75 years) answered a questionnaire,...

Words: 1966 - Pages: 8

Premium Essay

What Part of the Human Body Is Most Sensitive

...Nathan Coulson What part of the body is most accurate for testing the temperature of a baby's bath water? Your hands are very unreliable at measuring temperature, one reason is because you can become used to extreme temperatures on your hands more readily than other parts of your body. For example, when you first put your hand in water it might feel very hot or very cold, but then as you keep your hand under water, you get used to it, and the water begins to feel more moderate than it really is. This is a very bad thing if you are trying to avoid scalding your baby! Scientists and doctors have proven that the elbow is the most reliable to test your babies bath water because the skin cells on the end of the elbow are more sensitive than any other part of the skin. If you test your baby’s bath with the end of your elbow you are less likely to scald them. What's the structure of the skin? The skin is the largest organ in the body. It has three main layers, the epidermis, the dermis and the subcutaneous layers. The epidermis is an elastic layer on the outside that is continually being regenerated. The dermis is the inner layer that includes the following Epidermis Dermis sweat glands- they produce sweat that travels through the sweat ducts Hair follies- are pits where hair grows. Hairs also play a part in temperature regulation. Source A Subcutaneous layer The subcutaneous layer under the dermis is made up of connective tissue and fat (a good...

Words: 807 - Pages: 4

Premium Essay

Mm522 Marketing Plan Draft 1

...For many years, many consumers have invested their hard earned money into purchasing affordable cars just as they have purchased their dream homes. The most recent decline in the economy has lead to some drastic changes in which the average consumers are not buying a new car as quickly as they have in the previous years. The car business itself has declined in the selling of new vehicles also because of the average consumer not wanting to create another household expense. Most consumers are trying to keep their current vehicles in good condition which means routine maintenance as well as keeping the body of their vehicles in good condition. Looking for ways to help the consumer investments become worth more once the economy makes a turn around. There is a need for adding some ways to prevent the investment of a car from loosing value because of damage to the overall body of the vehicle. The damage usually comes from others negligence and cause unforeseen dents that slowly appears over the years of owning a vehicle. Many, consumers find themselves repairing scratches and dents which could have been prevented if there were better products on the market to help assist in this problem. As of now there are not many direct competitors but, there are a few. Many of the ding preventers that are currently being marketed are made to fit as a siding on a vehicles...

Words: 4041 - Pages: 17

Premium Essay

‘the Body Has Become Part of a Project to Be Worked at, a Project Increasingly Linked to a Person’s Identity of Self.’ (Entwistle, ‘the Influence of Foucault’

...‘The body has become part of a project to be worked at, a project increasingly linked to a person’s identity of self.’ (Entwistle, ‘The Influence of Foucault,’ 19) Discuss. Pictures of the self- reinforced through language, imagery, embodied practices and mental habits- hold us captive in ways we are not even aware of. The challenge of thinking ourselves differently as embodied individuals demands that we make visible these pictures so that we can come to understand, if you will, that the door might open inwards. (Heyes, 2007: 20) The physical body we live in-‘we’ being our innate selves, our souls- denies society the view beneath the skin. The only indication of our identity, as Heyes implies, is through the visual self. This is supported by Thesander’s (1997) assertion that “the most characteristic aspect of fashion is its ability to transform objects into symbols. Clothes are transformed into fashion garments and the body becomes the fashion body.” (67) In this essay, I will discuss, using various readings, about how women’s bodies are moulded by society and how it shifts with the current ideals of beauty. I will also elaborate on how the body is used as a shell to depict what the inside holds, in other words, the identity of the being residing in it. I will use Michel Foucault’s theories to explain how the body is affected by the subjection of discipline and examination. Then, I will use the concept of cosmetic surgery to show how the body is an ongoing project to be worked...

Words: 3781 - Pages: 16

Premium Essay

Is Selling Body Parts Ethical?

...Is Selling Body Parts Ethical? Charles Collins ITT Technical Institute Is Selling Body Parts Ethical? There is a market out there for everything. This even includes a market for human and even bone marrow. Some of these organs are from donors who have voluntarily given up their organs. Most donations come from people who are still alive and received some type of gratuity. Now comes the question is the selling of body parts an ethical idea. Alternatively, should it be condemned as something immoral and wrong? On the other hand, should we see this as another way to help those who are in need? Now what would be a moral route to help those in need of organs? In general donating one`s organ is seen as praiseworthy. This route is accomplished by “willing” benefit of others after one`s death. A person may decide to dispose of his or her body by allowing it to be used to replace parts needed by the sick and suffering. This is seen as useful, morally irreproachable and even noble to most people “…we consider it noble to donate organs freely. It is better to give them away than receive compensation for them” (Mullin, D. 2013). In addition, such donation would not cause harm to the person, as they are already deceased and have (prior to death) stated the wish to have the organs harvested to help others. “… Most of us acknowledge the difference between giving something freely and exchanging it for monetary gain”, as said by Daniel Mullin (2013) philosopher, recent PhD, and a former...

Words: 1586 - Pages: 7

Premium Essay

Does God Have Body Parts?

...IF GOD IS spirit, that is, He has no flesh and bones, then why does the Bible mention of God having body parts? For example, in Exodus 31:18, "... the tables of stone, written with the FINGER of God" and in Genesis 32:30, " ... For I have seen God FACE TO FACE..." Editor's reply: The Lord Jesus Christ said that God is spirit (Jn. 4:24; 17:1, 3). This means He has no flesh and bones or, in other words, has no material form (Lk. 24:39). And, it is in this sense that God is invisible (I Tim. 1:17). While the Bible contains some passages that mention God as having body parts, such passages do not contradict the truth that God does NOT have material form. In Exodus 31:18, it says that the Ten Commandments were written with the finger of God. It would seem here as though God had fingers as we, human beings, have. However, the other verses in the Bible do not support such conclusion drawn from a literal understanding of the passage in question. The explanation lies within the Bible itself. In Psalms 8:3, the Bible says the heavens are the work of God's "fingers." In what sense the heavens are the work of God's "fingers" is clarified in Jeremiah 10:12, which says: "He has made the earth by His power, He has established the world by His wisdom, and has stretched out the heavens at His discretion." (New King James Version) Therefore, the phrase, "God's fingers" refers to the power and wisdom of God by which He created the world. In the same sense, the Lord Jesus Christ was able...

Words: 518 - Pages: 3

Premium Essay

Calveta

...Calveta Dining Services, Inc. Jinu JosephPA1115 | Abstract Calveta Dining Services, Inc. was a $2 billion, privately held firm that provided food services to almost 1000 senior living facilities (SLF’s) in the United States. Antonio Calveta, the founder of Calveta Dining retired in 2007 after 35 years of leadership and he named his eldest son Frank as the new CEO and told him to double the company’s revenues within a space of 5 years. The dilemma that Frank was facing was that even after 2 years into this job of his he did not have any credible strategies to fulfill his father’s promise or to attain aggressive growth as his father wanted. Calveta Dining Services owed its success to Antonio Calveta’s passion for food, traditional family values and the customized services they offered to the SLF residents. Frank was named CEO of the company over his other siblings including his sister Jennifer Calveta who was more suited for the job, now Frank was left with the option of expanding their business by acquiring Great South West Dining (GSD) or to enter into the hospital segment and diversify their business and at least try and come close to meeting his promise to his father. Analysis The United States Census Bureau’s survey showed that only 25% of the total SLF’s in USA had contracted to food services, this survey alone shows that there is a great potential for growth in the SLF’s segment and therefore it would have been meaningful for Frank to buy Great South West Dining...

Words: 788 - Pages: 4

Premium Essay

Air Canada Takes Off with Maintenix

...departments; heavy maintenance, shop maintenance and finance. (partial implementation) 2) How does Maintenix improve operational efficiency and decision-making? • Matintenix provides a system platform that is accessible via the Web and easy to deploy to all stations around the world. Mxi claims that their software reduces repetitive tasks and time chasing missing or incomplete information by allowing maintenance, engineering, and finance divisions to easily share information. This assures the improvement of operational efficiency. • Maintenix can supply data to the company’s existing enterprise resource planning and financial software. • Wireless deployment also make Maintenix more effective, since aviation technicians, equipment, and parts are always on the move. • All of the information provided by Maintenix’s various modules is located in one place. This results in more rapid scheduling and avoids pitfalls of poorly organized information systems. 3) Give examples of three decisions supported by the Maintenix system. What information do the Maintenix modules provide to support each of these decisions? Maintenix software package consists of 6 different modules which are separate segments of the product and interconnect. • The Maintenix engineering...

Words: 452 - Pages: 2

Premium Essay

Comparative Response Strategies

...Comparative Response Strategies- Introduction: In the current competitive market, various rivalries between industry giants may be witnessed. There are various components in which these competitions are studied. The core principle of such competition should be focussing on one’s own strength and avoiding one’s weaknesses. But, many a times, companies and industries tend to neglect this fundamental. Various companies implement various marketing mixes with different composition of the constituents. There for to analyse the action-response relationship can be studies by a matrix called Comparative Response Matrix. Comparative Response Matrix: The Comparative Response Matrix is an important tool used to study the competition between two companies. The matrix has three parameters namely Price, Quality and Advertisement. These three parameters give a 3x3 matrix which give us nine different action-response parameters. The matrix can be drawn as follows: COMPANY B(Response) | COMPANY A(Action) | | | Price | Quality | Advertising | | Price | Cp,p | Cq,p | | | | | | Ca,p | | | | | | | Quality | Cp,q | Cq,q | Ca,q | | Advertising | Cp,a | Cq,a | Ca,a | Table1. Comparative Response matrix Therefore all the nine parameters mentioned in the table signify the responses taken by company B against the actions taken by company A. We can further discuss each parameter separately using examples from the industry in detail. 1. Cpp : The...

Words: 482 - Pages: 2

Free Essay

Career Plan Reflection

...Career Plan Reflection BCOM/275 3 November 2014 Bruce McEwan, Ph.D. Career Plan Reflection I found the Career Plan Building Activity to be both helpful and trivial. There were 4 segments in this survey tool and I noticed dead accurate results on the first two but the remaining two seemed illogical and contradictory. The Career Interests Profiler segment results showed I would excel in any technical field to include engineering, law and technical sales. I could definitely understand the results and the questions in the survey seemed to be logical and presented in a way to which I wasn’t forced to contradict myself as I would see in a later segment. The Competencies segment was also logical and I would agree with the findings. It showed strengths in the areas of taking initiative, coping with pressure, applying expertise, writing, researching and presenting. I do hold myself to a high standard in all of those categories and already consider those some of my strengths. Under the Work Culture Preference section I found the questions to be trivial and the restrictions on how the answers were to be submitted forced me to directly contradict previous answers. There were a great number of questions repeated but due to the compound questions and the format in which they were presented I found myself frustrated and unable to accurately answer. An example is similar to having the user choose their single favorite and single least favorite among three choices: dogs, leadership...

Words: 354 - Pages: 2

Premium Essay

Term Paper for Marketing

...Segmentation, Targeting, and Positioning   Segmentation, targeting, and positioning together comprise a three stage process.  We first (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment andcommunicating that we have made the choice to distinguish ourselves that way. Segmentation involves finding out what kinds of consumers with different needs exist.  In the auto market, for example, some consumers demand speed and performance, while others are much more concerned about roominess and safety.  In general, it holds true that “You can’t be all things to all people,” and experience has demonstrated that firms that specialize in meeting the needs of one group of consumers over another tend to be more profitable. Generically, there are three approaches to marketing.  In the undifferentiatedstrategy, all consumers are treated as the same, with firms not making any specific efforts to satisfy particular groups.  This may work when the product is a standard one where one competitor really can’t offer much that another one can’t.  Usually, this is the case only for commodities.  In the concentratedstrategy, one firm chooses to focus on one of several segments that exist while leaving other segments to competitors.  For example, Southwest Airlines focuses on price sensitive consumers who will forego meals and assigned seating for low prices...

Words: 1567 - Pages: 7

Premium Essay

Nt1310 Unit 3 Assignment

...Hello! Thank you for your question regarding the statistics of test takers and their test preparation expense. The short answer is that there are variations based on the specific type of test. I have prepared a response for each of the tests. Below are the details of my finding. TEST STATISTICS: For the statistics on test preparation cost, I have assumed the cost of test preparation materials found online for each of the tests. GRE: According to data from an ETS report, the total number of test takers for the general GRE between July 2013 and June 2014 was 572 779. Of this figure, 59% was US citizens while 36% was non-US citizens. The citizenship status of the remaining 5% percent was not specified. Preparation for the test varies as individuals may decide to buy the GRE test preparation samples available online. Assuming one prepares with the super kit, the cost is $70 for a soft copy. The cost of the taking a GRE test is $220.70 for Chinese test takers and $205 for test takers from the rest of the world. The test is available in about 1000 test centres around the world. The paper-delivered tests are offered three times a year at each test centre while the computer tests can be available for up to three times a month in Mainland China, Hong Kong, Taiwan and Korea test centres. These data translate to a minimum of 3000 tests offered per year. GMAT: A report available from GMAC indicates that GMAT had a total of 247,432 GMAT test takers between July 2014 and June 2015. This...

Words: 1046 - Pages: 5

Premium Essay

Individual Journal Reflecting on Group Experienc

...PART3 Individual Journal Reflecting On Group Experience. 1. Describe We have a lot of differences in choosing the research model and the data because each of us has our own understanding and opinion about this assignment. Our resources are different and limited so we cannot reach an agreement at the beginning. 2. Analysis The reason of the difficulty is that some parts of the assignment need the data on some websites like ASX and others come from the financial statement. That means the resources of each part is very different and limited. Using limited resources to do research is difficult and challenging. But this is a good opportunity to improve our academic ability. And also in order to improve the integrity and rationality of the whole assignment, we must consider our teammates as far as possible, such as using the same data range. Besides, there is a very important point in the whole assignment. Sometimes one person finishes his part and calculates a ratio as a result. It seems that he has done his part. In fact, the ratio is very important or the key point in the teammates’ part, so he must take the rationality of the result in consideration, or it will create a lot troubles for the teammates. 3. Evaluation A group assignment is different from the individual assignment. Although the distribution of the sections seems to reduce the burden of everyone, it is necessary to spend more time and effort on the discussion, compromise and even debate which out...

Words: 360 - Pages: 2

Free Essay

How to Sew in Hair

...Tamala Ruffin ENG 1250 October 11 2014 How to do a sew-in weave First, setup a work station so that you have all your supplies to be readily available. After the station is setup lay out all of the supplies that’s needed. The supplies that are needed for the service are at least two combs, a towel, clips, needle and thread, the hair, curling or flat irons (depending on the desired style that's to be achieved), oil sheen, and hair spray. Next, wash and blow dry the client’s hair. After the hair is thoroughly dried you began the parting. Parting can vary depending the outcome that's to be achieved. For a more natural look, and versatility the desired parting would be four sections. At the very top of each section leave at least an inch of hair unbraided to cover up the weave wefts. Once the four sections are done, begin to braid each section making sure the braids are not too big. Braid the hair in a horizontal pattern until you get to the ends leave the ends hanging, although it looks odd just hanging there once you start to sew-in the hair you can just simply add that hanging braid with the first row from the bottom you start to apply the hair to (sample web page). Now you can begin to thread your needle making sure you have enough thread to cover the weft of hair being used. Starting from the back of the head measure the weave hair against the braid that it's is going to go on than cut it. Place the cut weft on top of the braid, and began the process of sewing...

Words: 662 - Pages: 3

Premium Essay

怎样写好一篇论文

...#1 没有理论 (No theory) #2 概念和操作并不一致(Concepts and operationalization not in alignment) #3 缺乏充分的定义—理论 (Insufficient definition--theory) #4缺乏充分的合理性—研究设计(Insufficient Rationale-Design) #5 整体结构不统一和流畅(Macrostructure-Organization and Flow) 多个作者写一篇文章的时候要注意 #6 业余的文体和词句(Amateur Style and Ton) #7 不合适的研究设计(Inadequate Research Design) #8与期刊主题不搭边(Not Relevant to the Field) #9过于强调统计方法(Overengineering) #10 结论部分过于简单,没有将其同前文的理论,方法部分同等看重(Conclusion Not in Alignment) The important thing is to use the conclusion section to fully develop the theoretical contribution and to point out the new understanding from the study. 结论部分突出理论贡献,并指出本文的新理解 The conclusion section should build on and be congruent with previous parts of the manuscript. The conclusion section deserves as much attention as the theory, method, and results sections, because the conclusion section explains what it all means. #11 把数据切块发表论文(Cutting up the Data) 这里要注意不要造成一稿多发。 怎样写好一篇论文常常与如何评价一篇论文有关,知道了论文的评价标准,实际上也就大致知道了写好一篇论文的方向和要求。 1 何谓实证性研究论文 实证性研究论文包括试验报告、调查报告、经验总结报告、行动研究报告、观察研究报告、个案研究报告等。这些研究报告的文体有其独特的结构模式。例如,试验研究报告的结构模式为:①题目;②问题的提出;③材料与方法;④结果与分析;③讨论与结论;⑥参考文献。 一般而言,实证性研究的文体结构严谨,表述规范,格式相对固定,在大多数情况下,研究者需经历一定的研究行动或研究实践才能完成。这类论文以检验假设、证实理论判断,或获得经验体会为主要特征。在行文上,一般先陈述研究背景、研究价值、研究目的或假设,有关变量、研究过程和方法,然后,重点陈述研究结果,并对所得到的结果进行分析讨论,指出新发现的情况和问题,最后,针对所得的研究结果,回答对理论假设的检验情况和是否达到研究目的、解决了研究问题,或陈述研究者的见解,也可提出进一步探讨的问题和建议。必须注意的是,对研究问题、变量、过程与方法的陈述,要清晰、准确,简明扼要;对研究结果的描述和解释要客观、平实,条理清楚;讨论问题应以客观事实为依据,采用科学的语体,恰如其分地阐析和评价;作结论应全面归纳、高度概括。 2 评价方法 ...

Words: 327 - Pages: 2