1. Which Recommendations you will give them to optimize their campaign for traffic?
2. Which recommendations you will give them to optimize their campaign for conversions?
3. Which Destination URL will you use?How would you improve it?
4. Which bidding strategy you will apply?
5. Which other Optimization techniques will you apply for
This specific campaign?

1.- Some recommendations taking into account consumers behavior are:
- Have Dynamic content on your site - Message Board, Links Directory, Guest Book, Online Search, Picture Gallery, Quote of the day, or things like that, It would make a more enjoyable experience for your visitors.
- Giving additional/related information to the user about the product/service
- Adding options of “sending to a friend”
- Recommented Products
- Recommended articles
- Use Social Networking sites like Facebook, Twitter, Youtube to get the word out.
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Some recommendations from Adwords to optimize their campaign for traffic are:
- Create keywords for unadvertised parts of its website
- Find new keyword variation ideas using the keyword tool, like Cell cases By Body Glove or iPhone cell Glove or iPad cases…
- Increase daily budgets (to allow more clicks to occur) and maximum CPC bids (to raise your ad position) and/or increase your Quality Scores
- Reach more customers and maximize traffic by targeting the Display Network
- Broaden its Location settings, I would recommend Body Golve to focus in E.E.U.U. Market
2.- There are two techniques for increasing conversions; the copy and the landing page.
I would recommend to Optimize its copy:
The ad copy should tell the user that he is going to find his search query there, and I should recommend to include in the second line sentences like “Buy here”, “Buy now” , calling to action, so users would know that the main goal of the page is to buy cases for the cell phones,