Boohoo Dot com Fashion online | Business Strategy Decision Making | Individual Coursework of Decision making | | Module Code: BU3413Module Tutor: Deji SotundeStudent, UCLA id: G20625452LSBF id: A4072776 | |

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Boohoo Dot Com
Fashion online store
International growth occurs in 2006 in e-fashion industry according to Mintel reports that in UK Fashion e-commerce 147% increase on that time (CONSUMERS' SHOPPING EXPERIENCES IN THE UK AND SPAIN, 2013, pp. 10-13)
The Boohoo dot com representing the young generation fashion and they jumped profit £24.5m in 2011 (Gallagher, 2012)
Boohoo has decided to listed to the stock market as young fashion icon and expend the business and attract to investors, (Gallagher, 2013)
International growth occurs in 2006 in e-fashion industry according to Mintel reports that in UK Fashion e-commerce 147% increase on that time (CONSUMERS' SHOPPING EXPERIENCES IN THE UK AND SPAIN, 2013, pp. 10-13)
The Boohoo dot com representing the young generation fashion and they jumped profit £24.5m in 2011 (Gallagher, 2012)
Boohoo has decided to listed to the stock market as young fashion icon and expend the business and attract to investors, (Gallagher, 2013)
The online fashion outlet ‘Boohoo’ strategy development and critical discussion are based on these four objectives that should evaluate and formulate on it. 1. Boohoo Mission, Vision and Value 2. The strategic goals of defining the direction 3. Strategic Analysis of the key issue 4. Strategy formulation that can beat the competitor
Company background:
The boohoo is World Wide Web online e- retailer fashion as well as renowned global brand selling designer clothing. Online shops have a huge range of women’s fashion items including dresses, tops, knitwear, coats, onuses, shoes, accessories. They claim that they are lunch up to hundred new styles every