...Market Analysis Kouselya Namasivayam SCSJ 001 4698 SeGi College Subang Jaya Investment (BA 343) Ms Bavani Chandra Kumar July 2nd, 2015 Summer 2015 2.0 Table of Contents 1.0 Cover Page 1 2.0 Table of Contents 2 3.0 Introduction 3 4.0 Research Reports 5 4.1 Padini Holding Berhad 5 4.2 Bonia Corporation Berhad 9 4.3 Voir Holding Berhad 13 5.0 Conclusion 16 6.0 References 17 7.0 Appendices 19 3.0 Introduction Textile and Apparel Industry Being a highly open economy, Malaysia’s economy is influenced by the large global economic improvements. In the meantime, uncertainties concerning the strength of global economic prospect and the sharp rise in the oil price have outstretched the concerns. These have given impacts to the market sentiments and lead to volatility substantially in late 2014 and early 2015. On the other hand, the rise in fuel and food prices as a consequence of subsidy restructured by the government had directly affected the inflation rate of the country. As a result, this has brought a softening in consumer sentiments and reduced the household spending power. In other term, the retail industry particularly the textile and apparel subsector were negatively impacted and undergone a very challenging year in 2013. In overall, The Malaysian economy is anticipated to record a deliberate growth of 4% - 5% in 2015, reinforced largely by a continuous development in domestic demand and a robust...
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...Bonia Group has a network of over 1,000 sales outlets and 130 standalone boutiques throughout the world including countries such as Singapore, Malaysia, China, Taiwan, Japan, Vietnam, Thailand, Myanmar, Indonesia, Brunei, Oman and the Kingdom of Saudi Arabia, the group continues to develop its global presence by forging strong network networks with key partners around the world. (Bonia, 2013) This group, Bonia, which is listed on the Main Market of Bursa Malaysia, is involved in manufacturing, marketing, retailing distribution of high fashion branded, leatherwear, footwear, men’s apparel and accessories. The purpose of advertising is to inform the public about the new products and services offered by the company, persuade the public to buy the products and make them to remember the name of the brand and the company so that this could repeat purchase and generate profit of the company. According to the famous ad man, David Ogilvy, said, “I do not regard advertising as entertainment or an art form, but as a medium of information.” (McQuerrey. L, 2014). This has proves that advertising the product and services are extremely crucial for an organization. This is because advertising could increase the sales subconsciously and build a substantial reputation in the field. How to make an advertising campaign be truly successful? Advertising’s job purely and simply to communicate, to a defined audience, information and a frame-of-mind that stimulate action. Advertising succeeds or fails...
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...…………………………………………………….………………………………………….3 BONIA BRANDS ……………………………………………………………………………………………………………..4 MISSION AND VISSION ...............................................................................................................................................….....5 FINANACIAL STATEMENTS ………………………………………………………………………………………………6 • FINANCIAL HIGHLIGHTS ……………………………………………………………………………………...6 • STOCK DATA …………………………………………………………………………………………………….7 COMPETITORS ………………………………………………………………………………………………………………8 • PADINI …………………………………………………………………………………………………………….8 • ESPRIT …………………………………………………………………………………………………………….9 • ELBA ………………………………………………………………………………………………………………10 PEST ANALYSIS …………………………………………………………………………………………………………….11 • POLITICAL ……………………………………………………………………………………………………….11 • ECONOMIC ……………………………………………………………………………………………………….12 • STRENGHT ……………………………………………………………………………………………………….13 • TECHNOLOGY ……………………………………………………………………………………………………14 SWOT ANALYSIS …………………………………………………………………………………………………………….15 • STRENGHT ………………………………………………………………………………………………………...15 • WEAKNESSES ……………………………………………………………………………………………………..16 • OPPORTUNITIES …………………………………………………………………………………………………..17 • THREAT ……………………………………………………………………………………………………………..18 2.0 CUSTOMER TARGET ……………………………………………………………………………………………………..19 • BONIA GROUP ……………………………………………………………………………………………………...19 • BONIA DISCOUNTS ………………………………………………………………………………………………...
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...and subtitles. For individual task, we, students BM2205E are required to observe any of ‘Customer Care Program’ of organization or any such programs that shows their effort to be close to the customer. We must choose two (2) organization from the same industry and do report based on their retention program. We need to compare between that two (2) organizations. In addition, we must also observe the impact it brings to the organization in term of performance and profitability. The industry that we can choose is either manufacturing, fast food, education, hospitality, fashion, entertainment, automotive or information technology industry. Reasons for written reports: • To know the background of the organizations • To analyse of business activities (customer care programs) • To provide information and facts • To identify problems • To propose solutions • To recommend actions to be performed • To concluded • To evaluate a research or activities • To synthesize a plan of action Introduction Customer care is also known as customer service. It is a process providing utilities of time and place for customers which included pre-transaction, transaction and post-transaction considerations relations to the exchange process with the customer. In other word, it is the provision of service to customers before, during and after purchase. The purpose of customer care is to make sure that...
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...This SWOT Analysis of Bonia Corporation Berhad provides a strategic SWOT analysis of the company's businesses and operations. This free SWOT analysis shows strengths, weaknesses, opportunities and threats. This SWOT analysis of Bonia Corporation Berhad can provide a competitive advantage. This SWOT analysis contains 427 data points. Strengths -barriers of market entry -experienced business units -existing distribution and sales networks -domestic market -high growth rate Weaknesses -cost structure -future profitability -high loan rates are possible -small business units Opportunities -income level is at a constant increase -growth rates and profitability -new acquisitions -global markets -growing economy -venture capital Threats -rising cost of raw materials Financial and Strategic SWOT Analysis provides a comprehensive insight into the company?s history, corporate strategy, business and financial structure, management and operations. The report contains a detailed SWOT analysis, information on the company?s products and services, key competitors, as well as detailed financial information. Data on this page may have come in part, or entirely, from one or more data providers. Please contact us for further information. We are not responsible for any errors or omissions on this page. This website is for information purposes only. Describe the product by price : Blush Basic Sonia Bag S RM 999.00 Designed by Sonia Sui, this hatter-shaped...
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...strong profit before tax of RM299.5 million and profit after tax of RM212.8million representing 8.0% and 8.9% growth respectively over the previous year’s performance. The Year’s results were most commendable if we take into consideration that the results for the preceding year had included both the RM12.7 million gain on disposal of its amusement business and the RM11.3 million net proceeds from insurance claim though they were offset by an impairment loss of RM14.1 million in one of the Company’s store and shopping center’s property, plant and equipment. In addition, growth of retail business is driven by two new stores Aeon Ipoh Station 18 and Aeon Seri Manjung Shoping Centre and the better performance of property management service with tenant sales increasing upon agreement renew and new stores rent out. Indeed, there are three more outlets opening in Kulai, Johor in end of 2013 and also Bukit Mertajam and Sungai Petani in 2014. Besides that, AEON’s new land acquisition, for the construction and operation of a mall with car parks and a departmental store cum supermarket, is much in line with the overall group’s expansion strategy of opening 1-2 new malls per annum, we are expecting revenue of Aeon will growth substantially against other competitors. The current ratio The current ratio tests the short-term liability-paying ability of Aeon. It is calculated by dividing total current assets by total current liabilities. From the diagram (1.1) below show the current ration...
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...strong profit before tax of RM299.5 million and profit after tax of RM212.8million representing 8.0% and 8.9% growth respectively over the previous year’s performance. The Year’s results were most commendable if we take into consideration that the results for the preceding year had included both the RM12.7 million gain on disposal of its amusement business and the RM11.3 million net proceeds from insurance claim though they were offset by an impairment loss of RM14.1 million in one of the Company’s store and shopping center’s property, plant and equipment. In addition, growth of retail business is driven by two new stores Aeon Ipoh Station 18 and Aeon Seri Manjung Shoping Centre and the better performance of property management service with tenant sales increasing upon agreement renew and new stores rent out. Indeed, there are three more outlets opening in Kulai, Johor in end of 2013 and also Bukit Mertajam and Sungai Petani in 2014. Besides that, AEON’s new land acquisition, for the construction and operation of a mall with car parks and a departmental store cum supermarket, is much in line with the overall group’s expansion strategy of opening 1-2 new malls per annum, we are expecting revenue of Aeon will growth substantially against other competitors. The current ratio The current ratio tests the short-term liability-paying ability of Aeon. It is calculated by dividing total current assets by total current liabilities. From the diagram (1.1) below show the current ration...
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...Executive Summary Parkson Holdings Berhad (Parkson), a board line retailer is based in Kuala Lumpur, Malaysia, a subsidiary of the Lions Group based in Malaysia. The company was formerly known as Amalgamated Containers Berhad and changed its name to Parkson Holdings Berhad in September 2007. Parkson Holdings Berhad's after-tax profit for the Financial years ended June 30, 2011 increase 12 per cent to RM 606,622,000 from RM 533,598,000 in year 2010. However, its revenue increased 7 per cent to RM 2,925,082,000 from RM 2,722,256,000. Financial years ended 2011 ranked 3rd as compare to Financial year ended 2009 which ranked 1st in its 5 years financial performance from 2007 – 2011. Parkson’s Retail operation in Malaysia posted a favorable set of results with gross sales proceeds rising 9 per cent to RM 766 million over the same period in 2010. The Chairman highly alerted on global economy was abruptly affected by the US credit rating downgrade and the debt burden in Europe. As such, Chairman see strong domestic demand in Malaysia is the key to continue to deliver strong revenue and earnings to improve financial performance year ended 30 June 2012. Through the assignment we can know more about parkson, it includes porters five force, value chain, VRIN, SWOT and recommend. 1.0 Company Background Parkson was one of the largest department store companies in China and Parkson currently has 35 outlets in Malaysia. Parkson branded department stores was divided into...
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...approach in managing its debts. On the other hand, while its gearing ratio increases slightly as compared to the past year, it still meets the industry average ratio and hence poses no threat to the going concern of the group. In terms of the share price, it is noted that there is a significant decrease in share price of the group in year 2011 due to a share split involving subdivision of its existing shares to enhance its share liquidity. However, due to the fact that its growth rate in dividend is increasing annually, its share price is expected to increase in future periods. Introduction Purpose of report This research is carried out to enable us have a better understanding on the financial statements and business direction of Padini Holdings Berhad. Background of Padini Holdings Berhad Padini Holdings Berhad is a Malaysia-based investment holding company that sells both mens' and ladies’ shoes and accessories, garments, ancillary products,...
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...Vision & Mission & Core value 11 1.1.5 Business Objectives 12 1.1.6 Corporate Social Responsibility (CSR) 13 1.2 Leadership Profile 14 1.3 Product Profile 16 CHAPTER 2 INDUSTRY ANALYSIS 17 2.0 Porter’s Five Forces 17 2.1 Intensity of rivalry among existing competitors 17 2.2 Threats of entry 18 2.3 Threat of substitutes 20 2.4 Bargaining power of supplier 20 2.5 Bargaining power of consumers 21 CHAPTER 3 EXTERNAL ANALYSIS 22 3.0 PEST Analysis 22 3.1 Political 22 3.2 Economic 22 3.3 Social 23 3.4 Technology 24 CHAPTER 4 COMPETITOR ANALYSIS 24 4.1 VIOR 25 4.2 GIORDANO 27 CHAPTER 5 INTERNAL ANALYSIS 28 5.1 Bases of competitive advantage 28 5.2 Organisational advantages 28 5.3 Functional/Departmental advantages 28 5.4 Inter-relationships with outside bodies 29 5.6 Financial Ratio Analysis 30 5.6.1 Profitability Ratio Analysis 30 5.6.2 Liquidity Ratio Analysis 31 5.6.3 Leverage Ratio Analysis 33 5.6.4 Activity Ratio Analysis 34 5.7 Value Chain Analysis 35 5.8 Target customer 36 5.9 SWOT 37 CHAPTER 6 STRATEGY ANALYSIS 40 Strategic Option A: S1S2S3O1 - Merger and acquisition strategy 40 RACES Evaluation: 41 Strategic Options B: S1S4T2 - Product development strategy (Defensive Strategy) 44 RACES Evaluation: 44 Strategic option C: W1W2T1 - Technology development strategy 46 RACES Evaluation 47 Strategic option D: S1S2T2 -Generic Strategy (Hybrid Strategy) 48 RACES Evaluation 49 CHAPTER 7 CONCLUSION...
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...UNIVERSITI TUNKU ABDUL RAHMAN (UTAR) Faculty of Business and Finance Unit Plan 1 2 Unit Code & Unit Title: Course of Study: UBTI2013 GLOBAL MARKETING Bachelor of Marketing (Hons) Bachelor of Business Administration (Hons) Bachelor of International Business (Hons) Bachelor of Business Administration (Hons) Entrepreneurship Year One Year Two 201401 3 credit hours 2 hours lecture per week for the duration of 14 weeks. 1.5 hours tutorial per week for the duration of 14 weeks 7 Lecturer and Tutor: Lecturer / Tutor Mr. Neerjang Lama (Faculty of Business & Finance) neerjang@utar.edu.my Dr Falahat Nejadmahani Mohammad (Faculty of Accountancy & Management) falahat@utar.edu.my 3 Year of Study: 4 5 6 Year and Trimester: Credit Hour Lecture hours & tutorial hours 8 9 Mode of Delivery: Moderator Lecture & Tutorial Dr Gengeswari a/p Krishnapillai - Assistant Professor gengeswarik@utar.edu.my 10 Objective: The objectives of this unit are: To provide a theoretical framework for analyzing global marketing strategies and orientations. To examine the relationship between global marketing environments and global marketing strategies. To examine the concept of global marketing research and its impact to the global marketing. To import the knowledge of various entry modes into a foreign market place. To highlight various marketing mix strategies applicable to global marketing. 11 Learning Outcome: On completion of this unit, a student shall...
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...PHILIPPINE SCHOOL OF BUSINESS ADMINISTRATION, Q.C. 1029-Aurora Blvd. Cubao, Q.C. Selected Pawnshop Businesses along Sumulong Highway, Marikina City: Factors of Success Submitted by: Leira Susana Arceo Escala Charmaine Santos Tesalona Mariel Navata Nieto John Michael Temporal Soria Ralf Louise Sauro Vico Submitted to: Dr. Carolina D. Ditan Table of Contents Title Page Acknowledgement List of Tables List of figures Chapter I Introduction Background of the study Theoretical Framework Research Paradigm Statement of the Problem Hypotheses of the Study Significance of the Study Scope and Delimitations Definition of Terms Chapter II Review of Related Literature Foreign Literature and Studies Local Literature and Studies Chapter III Research Methodology Research Design Sampling Design Research Instrument Data Gathering Procedure Statistical Treatment Chapter IV Presentation, Interpretation and Analysis of Data Chapter V Conclusion and Recommendations Summary Conclusion Recommendation Bibliography Appendix Appendix I. Letter to the respondents Appendix II-A. Questionnaire for customers Appendix II-B. Questionnaire for employee/staff ...
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...Information 10 Directorsʼ Profile 11 Chairmanʼs Statement 18 Management Discussion and Analysis 22 Corporate Social Responsibilty 24 Corporate Governance Statement 27 Internal Control Statement 36 Audit Committee Report 40 Financial Statements 45 Statistics on Shareholdings 132 Statistics on Shareholdings-Warrant 135 List of Properties 138 Additional Compliance Information 144 Form of Proxy Notice of Annual General Meeting FARM’S BEST BERHAD (301653-V) 2 NOTICE IS HEREBY GIVEN THAT the Twentieth Annual General Meeting of the Company will be held at Function Room 2, Level 2, Holiday Inn Melaka, Jalan Syed Abdul Aziz, 75000, Melaka on Friday, 27 June 2014 at 11.00 a.m. for the following purposes :AGENDA ORDINARY BUSINESS:1. To receive the Audited Financial Statements for the financial year ended 31 December 2013 together with the Reports of the Directors and Auditors thereon. Please refer to Explanatory Notes A 2. To approve the payment of Directorsʼ fees of RM108,000-00 for the financial year ended 31 December 2013. Ordinary Resolution 1 3. To re-elect the following Directors who retire by rotation in accordance with Article 105 of the Companyʼs...
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