Premium Essay

Book Review of Onward

In:

Submitted By rosibel1230
Words 1452
Pages 6
Onward: How Starbucks Fought for Its Life without Losing Its Soul. Howard Schultz with Joanne Gordon. New York: Rodale, Inc., 2011. 331 pages.

Reviewed by
Onward is a book written by Starbucks ceo Howard Schultz (the company uses lower case for all job titles) about how the company recalibrated itself after getting too big, too fast. The reason I chose to read and review this book is because I am a coffee addict. Ironically, I am not a fan of Starbucks. I’ve always felt that their coffee is a bit overpriced and just very dramatic for my liking. However, I’ve always been intrigued by the store’s ambiance. I admit that I’ve visited a number of stores with friends to play catch up over a cup of coffee and I did feel warm, cozy, and welcomed. I wondered to myself, how does this company do it? How do they provide their customers with this “third place” feeling? As Schultz mentions early in the book, if home is a person’s “first place” to connect with others, and work is a person’s “second place” to connect with others, then a public place such as a coffeehouse- such as Starbucks- is what he refers to be a person’s “third place”. Onward is the chronicle of a ceo’s mission to revive, reinvigorate, and reinvent a company without losing the essence of what the company was originally built on.

Schultz was born and raised in the poor projects of Brooklyn, New York. Upon finishing College, he accepted a job offer in Seattle as head of marketing for a small coffee company called Starbucks. At the time, the company only sold coffee beans, no beverages. It wasn’t until a business trip to Italy that Howard discovered his true passion for coffee. At a small coffee shop in Milan, he was inspired watching a barista work his magic- pouring shots of espresso into small porcelain cups, creating these warm relationships with his customers. He described it as theater

Similar Documents

Free Essay

Dfdfsdfsdf

...Student Experience – Career and Professional Development (SE-CPD) ACADEMIC REQUIREMENTS FOR ELIGIBILITY IN THE COMMERCE INTERNSHIP PROGRAM Provided by the Student Experience - Academic, DeGroote School of Business To remain eligible in the Commerce Internship Program you will be required to complete two Academic Advisement (formerly called “degree audit”) reviews throughout your third year of Commerce – one will be in January 2016 (you need to print and submit your Academic Advisement to CBCD – see below), and the other in May 2016 (not required to submit). These reviews will determine if all academic requirements have been met in order to continue in the program. By the academic review in May 2016*: 1. 2. 3. 4. You must have completed at least 24 units of the course work set out for Lv. III of the Commerce Program in which you are registered; You must have attained a Cumulative GPA (formerly called “Cumulative Average”) of at least 7.0 at the end of Term 1 Fall 2015 of Lv. III; Your academic standing must be “Good Standing” (for example, for courses being applied to Lv. II Commerce and onwards, you cannot have failed more than 6 units of course work); You must have no greater than 102 units of degree coursework completed upon your return from internship. This total does NOT include the additional Chartered Professional Accountancy course work. Details for Submitting your Academic Advisement report in January: Date: Location: Thursday, January...

Words: 1027 - Pages: 5

Premium Essay

Tata

...PUNJAB TECHNICAL UNIVERSITY KAPURTHALA Scheme and Syllabus of Masters in Business Administration (MBA) Batch 2012 onwards By Board of Studies Business Administration Punjab Technical University Scheme of (MBA) Batch 2012 Onwards First Semester Course Code Course Title Load Allocation L T P 4 1 4 4 4 4 3 3 28 1 1 1 1 2 2 7 - Contact Hours: 36Hrs. Marks Distribution Internal 40 40 40 40 40 40 40 280 External 60 60 60 60 60 60 60 50 470 Total Marks 100 100 100 100 100 100 100 50 750 Total Marks 100 100 100 100 100 100 100 50 750 Total Marks 100 100 100 100 100 100 100 50 750 Credits MBA 101 MBA 102 MBA 103 MBA 104 MBA 105 MBA 106 * MBA 107 * MBA 108 Principles and Practices of Management Organizational Behaviour Accounting for Management Quantitative Techniques Managerial Economics Business Communication Information Technology for Management Viva Voce Total Course Title 5 5 5 5 5 5 5 2 37 Credits Second Semester Course Code Contact Hours: 34 Hrs Load Marks Distribution Allocation L T P Internal External 4 1 40 60 4 1 40 60 4 4 4 4 3 27 1 1 1 1 6 40 40 40 40 40 280 60 60 60 60 60 50 470 MBA 201 MBA 202 MBA 203 MBA 204 MBA 205 MBA 206 BTHU 101* MBA 207 Business Environment Production and Operation Management Human Resource Management Marketing Management Financial Management Research Methodology Human Values and Professional Ethics Viva Voce Total Course Title 5 5 5 5 5 5 3 2 35 Credits Third Semester Course Code Load Allocation L T P 4 1 4 4 4 4 4 3 27 1 1 1 1 1 6 Marks...

Words: 7594 - Pages: 31

Premium Essay

Christopher Haigh's Chapter Summary

...HST5152: CATHOLICS AND ELIZABETHAN POLITICS IN ENGLAND, 1558-1603: BOOK REVIEW Christopher Haigh- English reformations, religion, politics and society under the Tudors (Oxford University Press 1993) Through Haigh’s analysis, his book does not seek to offer explanations of a great English Reformation event; instead, it will seek to tell the story of all the lesser events which in sum became some English Reformations. This suggests Haigh’s book is delving into more detail over the causes which constituted a reformation. According to Christopher Haigh, in recent attempts to get at the grass roots of Reformation history are frustrating and perhaps futile. Why has it been so difficult for historians to uncover English Reformations? One historical and geographical reason could be: In Tudor England there was no public opinion polls and in a fragmented and localized society there was no public opinion towards the measure of reformation. Thus, there is no form of evidence that will tell us unequivocally what people believed. However there are several sorts of evidence which Haigh displays throughout his book, one being...

Words: 904 - Pages: 4

Free Essay

My Life

...[pic] Renae Evans 04-27-2010 “ Push” by Sapphire Enriched and nurtured in the tradition of Toni Morrison and Alice Walker, Sapphire creates a womanist text that depicts a new voice of the African-American woman in Push. It is a troubling and intriguing novel narrated from the viewpoint of an uneducated, sexually abused Harlem adolescent, Precious Jones - ill-treated, deprived, fuming, obese, loathed, ignored and hence self-taught, direct, naive, raw as being sensible, worthy and truly humane. Precious Jones, the teenage protagonist, suffers unbelievable adversities for her young age — raped by her father (when she was only seven years old), ill-treated and badly beaten by her mother. At the start of the novel, Precious Jones is pregnant for the second time with her father's child. She says, “Don’t nobody want me. Don't nobody need me. I know who I am...ugly black grease to be wipe away, punish, kilt, changed, finded a job for"(p. 33). This obviously shows how much has she hates herself. Precious believes her life would be different if she were a white girl. She thinks white girls have all imaginable happiness a girl could possibly have. Precious realizes her physical appearance made people to mistreat her. Even if she sits obediently in class every day, she experiences-"I always did like school, jus' seem school never did like me"[(p. 38). In fact the school principal tells her teacher to renounce her, saying "Focus on the ones who can learn"(p...

Words: 1071 - Pages: 5

Premium Essay

Buyer Behavior

...COURSE GUIDE Semester 1 2014 Course Name and Code Campus Principal Instruction Mode Name and contact details of offering coordinator MKTG 1052 Buyer Behaviour Singapore Lectures and online support Dr Kaleel Rahman School of Economics, Finance and Marketing RMIT University, Melbourne, Australia kaleel.rahman@rmit.edu.au Name / contact details of other relevant staff Visiting lecturers: Dr Kaleel Rahman / Dr. Linda Robinson / Mr. Brian McCauley Teacher guided hours Learner directed hours Course Description 36 108 Concentrating on buyers needs is fundamental to the marketing concept. The emphasis of this subject is to look more closely at the buyer, covering the factors effecting: • • • • • why people make purchase decisions what products (goods and services) people buy how people go about the purchase process the frequency with which people purchase the buying decision process It is crucial that practitioners are able to usefully apply these buyer behaviour concepts to their marketing programs. The increasing complexity, competitiveness and change in today’s markets require a marketing practitioner to have a thorough understanding of buyer behaviour theories and dynamics if they are to have a competitive edge. MKTG 1052 BUYER BEHAVIOUR S1 2014 Course Guide 1 On completion of the course, students will normally be able to: Learning Outcomes • • Develop familiarity with the theories of buyer behaviour in consumer markets. Enhance...

Words: 3468 - Pages: 14

Premium Essay

Idiots

...Education up to Matriculation. 3. Provision of missing facilities in schools. 4. Provision of free textbooks. 5. Grant of scholarships and incentives to girl students. 6. Composite examination at Matric level throughout the country from 2007. 7. Composite examination will be introduced in 2009 for HSSC. 8. English language has been made compulsory from Class-1 onwards. 9. The grievances of a particular sect / community addressed by removing controversial books in Northern Areas. However, in next review/revision: 1. Emphasis to be placed on language and literature learning instead of repetition of topics of Islamiyat in language learning i.e. Urdu/English textbooks etc. 2. Overlapping and duplication of contents in various subjects needs removal and the contents of subjects need to be examined to make them non-controversial. 10. Social Studies for classes VI-VIII bifurcated into History and Geography and will be taught as compulsory subjects from the academic year 2006. The curriculum prepared and notified and provincial textbook boards preparing the books for these subjects. 11. Introduction of English as medium of instruction for Science, Mathematics, Computer Science and other selected subjects like Economics and Geography in all schools in a graduated manner was endorsed. 12. Budgetary allocations for education from existing 2.7% of GDP to be increased to 4% of GDP. 13. Revise curriculum to ensure that: 1. Technical...

Words: 556 - Pages: 3

Free Essay

Sirjee

...Unilever Pakistan Limited, formerly known as Lever Brothers Pakistan Limited is a wholly-owned subsidiary of Unilever Overseas Holdings Limited, UK, whereas its ultimate parent company is the consumer products giant, Unilever PLC, UK. Following a series of high-profile acquisitions, including US-based Bestfoods, Unilever's foods business is the world's third largest after Nestle and Kraft. It is a global leader in culinary foods, ice cream, margarine and tea-based beverages. Major brands include Knorr, Lipton and Magnum. Unilever was incorporated in Pakistan in 1948 as Lever Brothers Pakistan Limited and merged with Lipton in 1989 and Brooke Bond in 1997. It became the largest ice cream manufacturers in Pakistan through an amalgamation with Polka in May 1999. These acquisitions have further strengthened the distribution network of Unilever. It is listed on all the three stock exchanges of Pakistan. Currently, the company is the largest fast moving consumer products (FMCG) company in Pakistan. It is engaged in manufacture and marketing of home and personal care products, beverages, ice cream and spreads. Unilever has adapted Unilever global brands such as Lifebuoy, Lux, Surf and Walls to local consumer needs at affordable prices. It has increased its leading market position over the years in most of its core home and personal care and food categories, eg personal wash, personal care, laundry, beverages (tea) and ice cream. Unilever Pakistan has been exporting a range...

Words: 1939 - Pages: 8

Free Essay

Bully

...back strolled and stood in front of me. He stepped on my foot vigorously and gave me a wicked smile, while the his friends behind him snickered at me. I was shocked and I did not know what to do. Only thing that I thought was to finish my lunch quickly and get back to class. Surprisingly, my class teacher passed by the canteen. Looking at her as she walked by, wished to run up to her and tell her about the boys, but my heart controlled me from doing that. I was too coward and too afraid to do it. The same thing had happened after lunch break. It was English class. We went to the library as our teacher, Ms Tan told us to. “Get a book and write a book review. Hand in before the bell rings.” she said to the class. The library was in absolute silence. Everyone was fully focused on their work. I was standing beside a bookshelf, picking a book to read in order to complete my work. Suddenly, there...

Words: 768 - Pages: 4

Premium Essay

Black Thunder

...was then that the great conspiracy named after Gabriel, slave of Tomas H. Prosser of Henrico Country, Virginia, occurred” (Aptheker 219). The book Black Thunder: Gabriel’s Revolt written by Arna Bontemps is a historical novel that takes place in Virginia in 1800. It shows what the slaves at this time were experiencing and it is in their point of view, rather than the view from the slave masters, like many other novels are. The title, Black Thunder, has a double meaning to it. The very literal meaning of it is a night thunderstorm. The thunderstorm is a climactic turning point in the novel. It is what causes the rivers to flood and the slaves to bail on the revolt. They see the storm as a bad sign and do not want to move onward. The other meaning of the title is the sound of African drums. The titles of the five books, “Jacobins”, “Hand Me Down My Silver Trumpet”, “Mad Dogs”, “A Breathing Of The Common Wind”, and “Pale Evening…A Tall Slim Tree”, in the novel are also very significant. For example, Jacobins, which is the title of book one, were French men who were members of a radical political group who supported an egalitarian democracy. This first book involves many judgments, so I feel it is an appropriate title. The third book refers to what the masters and white people of power saw the slaves as, mad dogs. The last book title has to do with execution and this is the chapter where Gabriel and other slaves get hung. There are many important characters in this novel...

Words: 967 - Pages: 4

Premium Essay

Alang

...Applying for Accounting, Audit and Tax Curriculum Vitae Fadilah bt Ahmad Zamlus Lot 129, Jalan Selendang, Kg. Charuk Puting, 28000 Temerloh, Pahang (h/p) 0111-5793287 ixora_violet@ymail.com “Seeking employment in accounting, audit, tax and accounting information system that provides a challenging opportunity combining exceptional interpersonal and technical skills” PERSONAL DATA IC No: 870508065710 Age: 25 Date of birth: 08th May 1987 Gender: Female Marital Status: Single Nationality: Malaysian Language proficiency: Bahasa Malaysia & English Health : Excellent Available for employment : August 2012 onwards EDUCATION BACKGROUND 2008 -2012 International Islamic University Malaysia (IIUM) Bachelor of Accounting (BACC) Current CGPA : 3.40 2005-2008 Universiti Teknologi Malaysia (UTMKL) Diploma in Management Technology (Accountancy) (DDW) CGPA: 3.34 2000-2004 Sekolah Menengah Agama Al-Wosto SPM: 7a’s INTERPERSONAL TRAITS, SKILLS & ATTITUDE Strengths Responsible, confident, energetic, able to work under pressure and minimum supervision, work well in team, can be a good leader in any project and good adaptation to new environment and able to communicate with superior and colleagues respectfully and efficiently. Skills - Proficient in using Microsoft Office software (Microsoft Word, Microsoft Power Point, Microsoft...

Words: 622 - Pages: 3

Premium Essay

Chandan

...WTO: World Trade Organization Objectives of WTO: Objectives of WTO Important objectives of WTO are mentioned below: (i) to implement the new world trade system as visualised in the Agreement; (ii) to promote World Trade in a manner that benefits every country; (iii) to ensure that developing countries secure a better balance in the sharing of the advantages resulting from the expansion of international trade corresponding to their developmental needs; (iv) to demolish all hurdles to an open world trading system and usher in international economic renaissance because the world trade is an effective instrument to foster economic growth; (v) to enhance competitiveness among all trading partners so as to benefit consumers and help in global integration; (vi) to increase the level of production and productivity with a view to ensuring level of employment in the world; (vii) to expand and utilize world resources to the best; (viii) to improve the level of living for the global population and speed up economic development of the member nations. Functions of WTO Functions of WTO The former GATT was not really an organisation; it was merely a legal arrangement. On the other hand, the WTO is a new international organisation set up as a permanent body. It is designed to play the role of a watchdog in the spheres of trade in goods, trade in services, foreign investment, intellectual property rights, etc. Article III has set out the following...

Words: 1160 - Pages: 5

Free Essay

Cyber Crime in Bangladesh

...Research Proposal on RECENT TREND OF CYBER CRIME IN BANGLADESH : LAWS AND PRACTICES GOLAM RABBANI Student of LLM Roll 10119032 Department of Law Rajshahi University BANGLADESH E-mail: g.rabbani.law@gmail.com Recent Trend Of Cyber Crime In Bangladesh : Laws & Practices INTRODUCTION The development in information technology and electronic media especially from 1980`s onwards have given raised to a new variety of computer related crimes which are commonly called cyber-crime. The cyber-crime may be done by using computer only, but this crime may be done very easily by using internet. Cyber crime or computer crime refers to any crime that involves a computer  and a networks. Some authorities feel that the term cyber-crime is misnomer as this term is nowhere defined in any statutes or act enacted by the Parliament. In a sense is radically different from the concept of conventional crime in so far as both include conduct whether act or omission which causes breach of law and therefore, it is punishable by the state. It is not surely said that, from when the cybercrime was started but in 1999 at Tywan a virus was attracted named CIH, made the topic of cyber-crime familiar to the whole world. In the present time people become more dependent on computer and internet, as result, we can’t not think our daily activities without this technological help. For this reason, some self-gainer people chose this technological way...

Words: 1924 - Pages: 8

Free Essay

Review of Related Literature and Studies

...CHAPTER II REVIEW OF RELATED LITERATURE AND STUDIES This chapter presents the summary of related literature and studies that were gathered by the researchers from different references like the Internet, books and unpublished theses that were really a big help in relating this study. The gathered related information served as a starting point in evaluating and understanding the whole study. The following chapter shall review the current literature on energy related consumer behavior and attitudes to sustainable consumption. This section of the research also reviews the trends of previous research conducted on domestic energy use. The chapter shall finally delve into some of the instruments used to affect energy efficient consumer behavior, as well as the effectiveness of one or a set of instruments. Related Literature Saving energy is one of the most fundamental things we can do as student of Bicol University to save money and help balance our budget. "This is an opportunity to cut expenses without affecting services; I encourage everyone to make energy conservation part of our daily routine", (President Curt Tompkins), [1]. The energy is conserved by the “law of conservation of energy”. It states that energy can be neither created nor be destroyed. Energy is a finite resource. The materials we derive energy from (oil, coal, electricity, etc.) can also harm the environment. By conserving energy you help to save parts of the environment. There are many ways to conserve...

Words: 1008 - Pages: 5

Premium Essay

Fdi in Insurance

...FDI In Insurance INTRODUCTION With the deregulation of insurance industry in India since 1999, private players have got an opportunity to enter in an insurance markets. Prior to its deregulation, the life insurance business was dominated by the public sector company is life insurance Corporation of India. While liberalization of insurance sector, as many as twelve new private life insurance companies were entered with the help of foreign equity up to 26 per cent in the life insurance business apart from the HDFC standard life, which has stand foreign equity only 18.6% in the beginning of insurance business, in the present time there are entire 22 private life insurance companies operating business in India, their in we have selected five private life insurance companies, as like ICICI prudential life insurance (2000), HDFC standard life (2000), Aviva life (2002), SBI life insurance (2001), TATA life insurance (2001). They are entire companies is playing a vital role in life insurance business with motive for exist and prospective customers to provide better facilities in lives saving scheme, future security, investment plan, funds investment etc. Consequently, the public-sector company has been face towards countering the challenges posed by the entered new players in the same business. The private players have been striving to build confidence in customers and get a foothold in the markets. In competitive markets, life insurance companies come out...

Words: 3714 - Pages: 15

Premium Essay

Research Paper

...TOPIC: Impact of Different Cartoon Shows on the Academic Performance of Grade Seven Pupils Cartoons: A cartoon is a form of two-dimensional illustrated visual art. While the specific definition has changed over time, modern usage refers to a typically non-realistic or semi-realistic drawing or painting intended forsatire, caricature, or humor, or to the artistic style of such works. An artist who creates cartoons is called a cartoonist. The term originated in the Middle Ages and first described a preparatory drawing for a piece of art, such as a painting, fresco, tapestry, or stained glass window. In the 19th century, it came to refer to humorous illustrations in magazines and newspapers, and in the early 20th century and onward it referred to comic strips and animated films. Author Unknown. Cartoons . Retrieved September 1, 2004, from http://en.wikipedia.org/wiki/Cartoon Television Viewing has been found to affect the way children think about various occupations and their beliefs about how one should behave in order to succeed in life. Heavy viewers, for instance, are more likely to believe that self confidence is of great importance. They are also most likely to pay attention to the outward signs of social status and to agree with statements such as “You can tell how important a man is from the way he dressed.” In general, heavy viewers are more stereo typed in their thinking mas media refer more frequently to specific reasons why a person would behave in a particular...

Words: 891 - Pages: 4