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Book report- Good to Great Good to Great is a book written by Jim Collins. It is a management book which describes how companies change from being the normal average companies to being greater than they anticipated while others do not go through that transition. It is one of the most successful books published for businesses. The title itself gives the reader the summary of what to expect; how to change a good company into a great company. It is clear to see how the author has mastered the art of writing a captivating management book. He uses various methods to do this ensuring the reader keeps turning the pages. The book has a lot of charts and visuals to further bring out the message he is explaining. He uses metaphors in many parts of the book to explain simple concepts like ‘get the right people in the bus, they have to be in the right seats then the bus connotes movement (Collins)’ instead of that he could have just said ‘hire good people.’ This is what separates this business book from the rest. He also focused more on the lists which one should stop doing rather than the common to do lists. Collins also gives researched information with proof to his readers giving examples of companies thus making it believable to the readers. Before the writing of the book, a research team of over 25 people headed by Jim Collins was done in five years. They aimed on getting data of revenues and stock values of companies which had great results and others which were average. They did extensive interviews with the employees and employers of the companies and accumulated a lot of data. Systematic management is emphasized in this book where the business leaders are encourages on ensuring the right people are doing their duties as expected and production is kept high. Collins says that one has to know where he is heading to with the company