...FINAL REPORT Books versus eBooks: The change of the reading approach autors Marco Genovese Alberto Bagarello Francesca Bin 1 INDEX Introduction ................................................................................ p. 3 Rationale & Design .................................................................... p. 5 Main results ................................................................................ p. 7 Other results ............................................................................... p. 12 Conclusions ................................................................................ p. 14 Appendix ..................................................................................... p. 15 2 INTRODUCTION The last global revolutionary change of books dates back to 1456 when the printing machine was invented by Gutenberg. Before the coming of the printing, books were not products at everybody's disposal but they began to spread all over Europe setting the bases for the creation of a new type of market: the market of publishing. During the following centuries this market favoured the born of different applications of the printing, for example giving birth to the newspapers. But until the XX century nothing has changed in the approach to reading. In the early 80's, when computers and digital technology began to be really important tools for research of every kind, the idea that printed books could be converted in a virtual version started...
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...Addressing the Growing Problem of Book Piracy (eBooks) For many years, books have been used as a means to obtain knowledge. In the early times, books used to be so big that it was not practical to carry them around then pocket sized books were made. Due the growing interest of people it is was no longer enough to read just one, two, three or even four books so eBooks were created. An eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. EBooks are a more convenient and more practical way to access information. The most efficient way to get eBooks is through the internet – it may be for free or it may come with a price. The use of eBooks is becoming a trend nowadays because most of the books published can also be downloaded as eBooks. Most of the people at this point in time can be seen holding an eBook reader. And because of the rampant of the use of it, electronic piracy in relation to eBooks is also rising. Any person who has acquired or purchased an eBook may copy it into another device, share it to another user and may even post or share it in the internet; said practice may lead to infringement because it may not constitute fair use anymore. Article 185 of the Intellectual Property Code of the Philippines states that “ xxx In determining whether the use made of a work in any particular case is fair use, the factors to be considered shall include: (a) The purpose and character of the...
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...Decision:An eBook or a TraditionalCollege Textbook? ASSIGNMENT QUESTIONS 1. Describe the competing business models of traditional textbooks and etextbooks. How do the customer value propositions of the two textbook formats compare? How are the profit formulas of paper textbooks and etextbooks different? Traditional textbooks: - Depends on acquisition editors. - On authors and professors. - Representitive business modle. - Taking into consideration printing costs, shipping costs and row material costs. - Taking into consideration the competietion with local book stores and used books market. eTextbooks: - It will depend as well on acquisition editors, prfessors and authors. - Representatives are enrolled into promoting online platform. - Will get rid from raw material costs such as priniting, paper and ink. - Will get rid from the competition of used books market and local book stores. Customers will value buying a traditional textbook from two perspectives; one is the easiness of reading the book and taking notes and at the same time they can sell it back to the used books market for a discounted price. They could have even save some money by renting the book or buying a used one. However, different editions were introducd frequently, which was an obstacle to them on this regard. On the other hand, customers may value buying an etexbook in another way. First, the buying price would less than a traditional textbook. Also, they could have many books in a simple...
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...New Ebooks (ANE) is a new ebook store that will target African American ebook readers and will virtually be the first online bookstore of this kind. Although competition may come due to the rise of interest in ebooks, ANE will have gotten a jump on the competition and set the stage. The two owners are African American self published authors that have extensive experience in publishing, web technology and social media therefore they have the skill sets to make the estore successful. They understand the shortcomings of the publishing industry in terms of serving the African American community. Ebooks and the ebook publishing business currently are changing the nature of publishing. Eventhough ebooks have been around for years, new technology has given way to a revolution where ebooks are becoming more popular. E-readers have captured the attention of consumers and have increased the demand for ebooks. Research shows that roughly 7% of the adult population is reading ebooks and numbers are growing. New e-readers and e-reader applications have been developed to meet the needs of all types of consumers. “Content is king” as they say and the holder of the content is going to drive the ebook industry as a whole and especially will provide for niche markets that larger companies can’t accommodate. 2.1 Market Summary With the advent of the Apple Ipad, Amazon Kindle, Barnes & Noble Nook and other e-readers as well as apps for mobile phones, the market for ebooks is...
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...w ww.pwc.com Turning the Page The Future of eBooks Technology, Media & Telecommunications Foreword Today, it seems eBooks and eReaders provide more questions than answers for the book industry: • Will the industry face the same issues that music publishers did during its digital transformation several years ago – primarily digital piracy and a loss of revenue as customers discovered new methods of acquiring content and adopted new listening habits? Publishers, Internet bookstores, and companies that manufacture eReaders have high expectations for the digital future of the book industry. A new generation of eReaders may, at last, achieve the long-awaited breakthrough that lures consumers away from paper and ink. In the United States, Amazon has revolutionized the market by producing an eReader that is easy to use and making it easy for customers to purchase a wide variety of books at competitive prices. While some people herald the advent of digital reader technology as an opportunity to open new target markets and create customers, others mourn the end of traditional books and doubt the industry will be able to retain control over pricing and content. • Who will purchase eReaders? Will they be designed to appeal to a broad group of customers or only to those who have a high degree of comfort with technology? Will people who read once in a while want to buy an eReader, or will they only be purchased by the small group of...
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...the e-Book Revolution The matrix shows high digitization in the products and processes of companies offering eBooks The matrix shows high digitization in the products and processes of companies offering eBooks Digitization of Products and Processes in eBooks market High | | EBooks and reader devices(Kindle, Nook) | Low | | | | Low | High | In a world of tablets and smartphones, people tend to feel confused whether a dedicated e-reader is the right choice. E-Readers give the ability to carry thousands of books on the go saving paper and helping to make this planet greener. The big question is whether a dedicated e-reader is better than multipurpose tablets and smartphones. There are many advantages these e-readers have against tablets: 1. They are easier on the pocket since they turn out be lot cheaper than tablets 2. They are portable and lighter 3. They have more comfortable screens to read from and do not cause LCD burnout unlike iPads and other multipurpose devices Tech savvy readers involved in long reading sessions and who are interested in a wide variety of books can be the target segment for these e-reader devices. While eBooks will help independent publishers to make their content more popular by selling it in eBook format, however the e-book industry also poses a threat of piracy to major US publishers since the e-book content is prone to be hacked and pirated in multiple forms. The publishers still have a big role in the eBook market...
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...Assignment 1 The book publishing industry is rapidly changing. Gone are the days of brick and mortar book stores. People desire the fast paced changing world that technology has created. Technology has led to a total and complete transformation of the way books are sold. This new phenomena is known as the electronic book. The electronic book or eBook allows users to download their favorite book right to there handheld reader. These readers take the form of dedicated eBook devices such as the Kindle or fully integrated digital media devices such as the IPad. These downloads are relatively inexpensive compared to buying the printed book version. Also, as technology progresses and the market becomes more saturated the price of the readers will fall even lower than their already relatively affordable prices. Does this new form of media have enough to overtake its predecessor of the printed book? The introduction of this near perfect sounding new media is facing some resistance. This resistance is coming for the publishers that produce the material in the first place. They are fighting to keep the old business model of printed books alive. This struggle is similar to that of the music industry. The once striving music industry is now crumbled due to the introduction of online music downloads. Most of this is due to illegal music sharing, but it is also attributable to the pricing of the songs. Publishers fear that this will have the same effect on the book industry. There are...
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...Company Description EBook Upgraded was started and founded by Jennifer Van Puymbrouck. She is based out of Denver, Co. Jennifer is a graduate of DeVry University with a Bachelor degree in Business Administration with a focus in sales and marketing. She started EBook Upgraded to be a completely online book buying experience which offers all manner of e-books at a discounted rate. She has designed and developed an UBook tablets that not only offers WIFI but 4G connectivity, with this added benefit you can take your UBook tablets anywhere. What separates her UBook from other EBooks is the capability to access browser-based games to enjoy whenever the users want to. As an added bonus the user is also able to convert the games format from the site they were playing on to an app based format that they can access without internet. With these added features EBook Upgraded is broadening their consumer base. This company is an online only based company that offers books to all ages. Since this business has opened it has gained great reviews from customers on their prices and outstanding customer service. Within the first year EBook Upgraded has changed the way consumers buy their books. Now EBook Upgraded want to change how PC gamers play there games. With the addition of browser-bases gaming UBook is opening the door for gamers. The company believes the overall potential growth within this market will double if not triple within the next five year. The company’s overall potential...
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...Ebooks: For or against? Topic: Electronic books Aims: - To help students argue for and against ebooks and other topics - To develop students’ writing skills - To develop students’ reading skills - To develop students’ speaking and listening skills Level: Intermediate B1 Introduction Are you for or against electronic books? In this lesson, students read about the advantages and disadvantages of electronic books. They look at language for essay writing and the informal language of blog comments. Students have ‘for or against’ discussions on various topics. They write a ‘for or against’ blog entry and respond to their classmates’ writing with written comments. Procedure Lead in • Tell the class about a friend who has an electronic book. Ask if the students know anyone who has an ebook. What can they tell you about ebooks? • Draw the following chart on the board. As a class, list ideas for and against electronic books, e.g., ebooks are cheap, paper books are easier to read. Leave the notes on the board. Electronic books |Advantages |Disadvantages | | | | Task 1: Read • Hand out Task 1. Ask students to look at the text. Can they identify the blog entry (the first part) and...
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...methods for sharing news and information. Television and print media, such as newspapers, magazines, and books were the primary means for receiving information, however now the internet and electronic books (ebooks) have taken the lead. This paper will discuss how ebooks work, what this technology replaced, why they are preferable to the older method, how they benefit a print media corporation and the public, and the opposition to ebooks. Ebook Functionality Ebooks are digital electronic books. Digital books are steadily increasing and cover a multitude of subjects and platforms. Novels-fiction, or non-fiction, textbooks, and reference books are some of the types available with ebooks. People are able to access and view ebooks on computers, smart-phones, or a variety of reading devices, known as ebook readers. An innovative technology associated with the ebook is the way the text shows on a screen. “The most important step forward may be in “digital ink”, the technology used for displaying letters on a screen. A small company called E Ink has created a method for arranging tiny black and white capsules into words and images with an electronic charge (Business Week, 2006)”. This technology not only helps to save on energy consumption, but also aides against screen glare and blurring caused by sun or bright light. In Addition to Traditional Print Media The establishment of ebooks has created a new venue for consumers to receive information. Although, there are portions of society...
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...How to Access your eBooks Using VitalSource Bookshelf Table of Contents Step 1: Accessing VitalSource Bookshelf Online.......................................................................................... 1 Step 2: Configuring Your Account for Offline Reading ................................................................................. 4 Step 3: Accessing VitalSource Bookshelf for Your Desktop ......................................................................... 7 Step 4: Accessing VitalSource Bookshelf Mobile ....................................................................................... 11 Step 1 – Accessing VitalSource Bookshelf Online You can access your eBook online using Bookshelf Online. To access your eBook online, please follow these instructions: 1. Go to devryu.net, log in, and open your course. 2. From within your course, select the "eBooks" tab at the top of the window. 1 How to Access Your eBooks Using VitalSource. 3. Double-click the cover of the eBook you want to open. A new window will open. 4. You must read and accept the license agreement before you can continue. When you have reviewed the license agreement, make sure that the "Accept License Agreement" checkbox is checked and press "Continue." 2 How to Access Your eBooks Using VitalSource. 5. Bookshelf Online will open, giving you access to your eBook. 3 How to Access Your eBooks Using VitalSource...
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...Read and Download PDF File Teletech Corporation Case Study Solution PDF Ebook Library TELETECH CORPORATION CASE STUDY SOLUTION Download: TELETECH CORPORATION CASE STUDY SOLUTION / PDF Teletech Corporation Case Study Solution in addition to the lessons as well as textbooks are basically 2 sides of the very same coin. The classes as well as textbook assist you construct a strong structure on which to be analyzed on. Teletech Corporation Case Study Solution on the other hand, allow you to place this expertise to practical usage. Teletech Corporation Case Study Solution allows you to create in all the relevant locations. The wonderful aspect of Teletech Corporation Case Study Solution are their cost. They are not horribly expensive and evaluating that against their worth, you could not actually pay for to be without them. They are excellent for bringing a context to the course and also aiding you establish your understanding of the training course as a whole. The other alternative which is much less preferable is to examine the program in a bit-by-bit way which is a danger when it pertains to evaluation day. Doing this is likely to leave gaps in your understanding of the program. Utilizing the Teletech Corporation Case Study Solution assists draw all this know-how together into a relevant context and also it is fundamental in developing a further understanding of the topic. One more fantastic aspect of Teletech Corporation Case Study Solution are that taking a particular...
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...Five Year Marketing Plan EBook Upgraded, INC 6/21/2015 Jennifer Van Puymbrouck Table of Contents 1. Executive Summary………………………………………………………………………………………………………. 2 2. Company Description……………………………………………………………………………………………………. 2 3. Strategic Focus and Plan……………………………………………………………………………………………….. 4 3.1 Mission Statement………………………………………………………………………………………………….. 4 3.2 Goals………………………………………………………………………………………………………………………. 4 3.3 Core Competency and Sustainable Competitive Advantage……………………………………. 5 4. Situation Analysis…………………………………………………………………………………………………………. 5 4.1 SWOT……………………………………………………………………………………………………………………... 5 4.2 Industry Analysis…………………………………………………………………………………………………….. 6 4.3 Competitor Analysis………………………………………………………………………………………………… 6 4.4 Customer Analysis…………………………………………………………………………………………………… 7 5. Market-Product Focus…………………………………………………………………………………………………… 7 5.1 Marketing and Product Objectives………………………………………………………………………….. 7 5.2 Target Market…………………………………………………………………………………………………………. 8 5.3 Points of difference…………………………………………………………………………………………………. 8 5.4 Positioning………………………………………………………………………………………………………………. 9 6. Marketing Program………………………………………………………………………………………………………. 9 6.1 Product Strategy……………………………………………………………………………………………………… 9 6.2 Price Strategy………………………………………………………………………………………………………… 10 6.2.1Breakdown Analysis………………………………………………………………………………………. 10 6.3 Promotion Strategy………………………………………………………………………………………………. 11 6.4 Place (Distribution)...
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...Power Shifts: The Digital Era and Publishing Power Shifts: The Digital Era and Publishing | University of South Carolina | University of South Carolina 2014 2014 Introduction The digital era has led to a slew of technological changes that are drastically changing the norms of the publishing industry which in turn impacts our literary culture. While attempting to avoid a techno-determinist argument this paper attempts to examine the manner in emerging technologies have shaped the publishing industry. The initial focus on the areas of the publishing industry that are most affected by the changes in technology and then examining how these changes ripple through the industry and eventually to methods used by publishers to adapt to the change. The initial focus is one consumer behavior and how it is affected by new technologies then there is a shift to how this shift effects the supply chain that was previously in use and the ways in which the publishing model has been changed. Traditional publisher are then examined to understand how the industry as whole can effectively manage the changes. Finally trends that are currently being implemented as well as the changing demographics and their demands are discussed in order to bring the conversation full circle. Consumers When looking at consumer behavior and how it has been shaped by the innovations of the last 20 years a psychology based perspective is important. Technology has not drastically changed consumer attitudes...
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...Ebooks An electronic book (variously: e-book, eBook, e-Book, ebook, digital book, or even e-edition) is a book-length publication in digital form, consisting of text, images, or both, readable on computers or other electronic devices.[1] Although sometimes defined as "an electronic version of a printed book",[2] many e-books exist without any printed equivalent. Commercially produced and sold e-books are usually intended to be read on dedicated e-book readers, however, almost any sophisticated electronic device that features a controllable viewing screen, including computers, many mobile phones, and nearly all smartphones, can also be used to read e-books. History The inventor of the first e-book is not widely agreed upon. Some notable candidates include the following: The first e-book may be the Index Thomisticus, a heavily annotated electronic index to the works of Thomas Aquinas, prepared by Roberto Busa beginning in the late 1940s. However, this is sometimes omitted, perhaps because the digitized text was (at least initially) a means to developing an index and concordance, rather than as a published edition in its own right.[3] Some years earlier the idea of the e-reader came to Bob Brown after watching his first "talkie" (movies with sound). In 1930, he wrote an entire book on this invention and titled it "The Readies" playing off the idea of the "talkie".[4] In his book, Brown says that movies have out maneuvered the book by creating the "talkies" and as a result...
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