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Booming

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Submitted By delta1214
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The Baby Boomer generation consists of a large group of consumers. What to purchase and what not to purchase can be a very important in the decision-making process for the Baby Boomer generation. “The consumer needs, perceptions, and attitudes of the baby boomer generation can all be influenced by the cultural standards that have been developed and how well organizations take into consideration the effects these standards has on consumer behavior”. (Miller & Washington, 2012 p242-245). Baby boomers have an attitude that they purchase what makes them comfortable, and they want to believe that businesses want them in their stores. The marketing issue that the Baby Boomer generation looks at is how a business will present itself. Is it cool, trendy and popular enough to impress other individuals? The environment presented to a consumer in this generation should be presented in an organized manner. The store should be clean and tidy, the goods and services should be presented nicely on the shelves and in an organized manner, the floors should be clean, the restrooms should be clean, and the parking lot should be clean. These factors can weigh heavily on the decision-making of consumers in the Baby Boomer generation, and these factors can have a major role in the decision-making of these consumers. Another issue for marketers are what message to send out to the Baby Booming The Baby Boomer generation loves setting and changing trends very often so it could become increasingly hard for marketers to send a clear message. To channel these constant changes and meet the ever pressing need of this generation, the message marketers could send, depends on their ability to communicate with target groups and keep up with the current trends that popular sources are giving out. Whether or not a business is promoting the best message it can still play a major role in the decision-making of these consumers. Many organizations hire individuals from this generation so they know first-hand what the baby booming generation needs and desire. At American Eagle, they are now using normal everyday individuals to promote their clothes with their own individual style with the slogan “Live Your Life”. Many consumers in this generation have joined American Eagle efforts by posting their own videos and campaigns on the company website advertising the latest fashion

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