...BOOST JUICE FRANCHISEE The boost juice Company has its own Mission statement: “To become one of the world’s most famous & loved brands!” To define it Strategic management is the process of formulating and implementing strategies to accomplish long-term goals and sustain competitive advantage. This strategy has various merits, which creates consistent brand image and quality of product. The acquisition growth strategy allows boost to grow faster than normal.in addition it’s a lot easier to finance by the bank. The franchisee strategy entails a few dangers associated with the model. Having to deal with fierce market competition from established brands and their popularity, managing seasonal inputs and acquiring a failing franchisee may drag the organisation down. This model also helps leveraging off synergy, from Salsa’s fresh mix grill. This subsidiary of Boost juice has complementary products to support its healthy image. Undoubtedly, the future strategic challenges must tackle problems like changing environments, conjuring a differentiation strategy and competition will always be a challenge coupled with sustainability struggle during off season. The biggest aspects that boost prides itself in its social responsibility that Boost Juice Bars have taken on is, the commitment to the health and wellbeing of its customers. Providing fresh produce and low calorie alternatives. Also its cups are made of bio degradable materials, reducing recyclable waste. Boost’s menu is...
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...Gaming is something I like to do very much. I play video games often. When I have time I play video games. One of the games I like to play most is League of Legends. League of Legends is a fast-paced, competitive online game that blends the speed and intensity of an RTS with RPG elements. Two teams of powerful champions, each with a unique design and playstyle, battle head-to-head across multiple battlefields and game modes. With an ever-expanding roster of champions, frequent updates and a thriving tournament scene, League of Legends offers endless replayability for players of every skill level. Download League of Legends now and join the tens of millions already competing. Battle Head-to-Head Combine strategic thinking, lightning reflexes and coordinated team-play to crush your enemies in both small-scale skirmishes and intense 5v5 battles Strategize and Evolve With regular gameplay updates, multiple maps and game modes, and new champions constantly joining the League, the only limit to your success is your own ingenuity Compete Your Way Whether you're enjoying a game against bots or climbing the ranks of the league system, League of Legends has the tech to quickly match you with a group of similarly-skilled competitors Fight with honor Compete with honor and receive special commendations from your peers to reward your good sportsmanship Experience eSports As the world's most active competitive scene, League of Legends sports numerous tournaments worldwide, including...
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...Case Study: BOOST Juice While a prime reason for choosing any drink is to quench one’s thirst, it is when consumers continually demand a particular brand that marketers know they have done their job well. There are many ways in which we san slake our thirst, and large amounts of money are spent on positioning branded drinks in various categories – such as those competing in carbonated beverages, water and milk drink sectors – not to mention the sums spent on convincing us that we need to drink more of that type of drink. You might think there is very little room left to grow the market, or feel that the industry is overcrowded. After all, Australasia isn’t North America, which has almost ten times the local population. California alone has the same population as Australasia. Nevertheless, while there have been failures, juice bars targeting the health-conscious have sprung up in many different locations, particularly in shopping malls. A big player in this market, Boost Juice, was founded by Melbourne-born Janine Allis in 2000. It experienced 257% growth in 2003/04 and by then had 100 stores and a turnover of nearly $20 million. By 2007 there were 180 stores throughout Australia, with three in Chile, two in Indonesia, and one each in Kuwait, Singapore and Dubai, and turnover had risen to over $90 million. All this in seven short years! More than 150 of the stores are franchise operations. When high-profile investors such as the co-founder of Flight Centre, Geoff Harris, testify...
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...How to Boost Fluid Intelligence 1. Become an early adoptor Do you sometimes feel left behind by new developments? Take the Internet as an example. New trends appear just about weekly. Just think of the development of social media. There are two groups of users, early adaptors and late adaptors. Early adaptors learn about new trends, study them and try out new software or gadgets. Late adaptors wait until the mainstream culture has caught up with a trend. A way for your fluid intelligence to improve is to become an early adaptor. 2. Think Outside the Box Whenever you want to solve a problem and can’t find an answer, search for a solution outside the box. If you do that, you become an agent of change. DeBono’s technique of Six Hats is particularly useful. 3. Learn new skills When did you last learn a completely new skill? It’s easy to become complacent with skills we have mastered in the past. However, it’s essential for brain growth to learn learn new skills. Because learning allows the brain to create neurons and new pathways. 3. Practice brain gym exercises Fifty years ago, gyms that focused on strength training were unknown. Nowadays we know that it’s important to exercise our muscles and boost fitness at any age. However, it’s less accepted that we need to train our brain regularly as well. Exercises focused on improving fluid intelligence are called Dual N-Back exercises. Get a free training program . You can download a version for Windows version, or for Mac...
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...McDonald’s Smoothies: Creative Brief |Client/Brand: |McDonald’s Australia |Date: |September 2, 2011 | 1. The Company McDonald’s Australia is a 3.2 b dollar business. It is not only known to people for its iconic golden arch, mouth-watering burgers, fries and nuggets, but also for its community service, strong partnership with local growers and suppliers and an array of corporate social activities. 2. Brand Issues McDonald’s is a recognized representation of fast food and often not deemed as a ‘healthy’ food option. Therefore, McDonald’s goal to stretch its product range to fresh fruit smoothie is a challenge. Further in Australia, there are established players, specifically targeting smoothies and fruit drink segment. Customers therefore, have a wider available choice already. When the scenario is like this, reasons why people would still buy McDonald’s smoothies are: • No competitor can provide mix benefits of a great range of meal options and cheerful in-store ambience along with smoothies that McDonald’s can. • With 808 restaurants in Australia, out of which roughly 30% operates 24/7, McDonald’s offers widest availability and greatest convenience than any of its competitors. • In 2009, McDonald’s introduced McCafe that offers finely brewed made to order coffee drinks that has been a great success. It means if smoothies can be properly positioned keeping consistency...
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...Sprint Nextel Corporation SWOT Analysis Background Sprint Nextel Corporation (Sprint) is a communications company. The company provides a range of wireless and wireline communications products and services to individual consumers, businesses, government subscribers and resellers. It provides wireless services on a postpaid and prepaid basis to retail subscribers and also on a wholesale and affiliate basis. The company markets its postpaid services under the Sprint and Nextel brands, and prepaid services under the Boost Mobile, Virgin Mobile, and Assurance Wireless brands. The company offers its services through wireless networks, an all-digital global long distance network and a Tier 1 Internet backbone. (www.alacrastore.com, 2013) Mission Sprint’s mission is to be number one in providing a simple, instant, enriching and productive customer experience. (Sprint Nextel Corporation, 2013). Vision Sprint’s vision is to be a world class company, with standards by which others are measured, including a commitment to developing a world class supplier base that is reflective of the communities we serve. (Sprint Nextel Corporation, 2013). History Sprint's red diamond logo represented the combined achievements of many legendary predecessors, including United Telecommunications, US Sprint and Centel. Each embraced the same bold approach that Sprint's founder Cleyson Brown showed in 1899, when the Brown Telephone Company successfully went toe-to-toe with the Bell monopoly...
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...Below is a free essay on "Boost Juice Case Study" from Anti Essays, your source for free research papers, essays, and term paper examples. Today, people focus more on their health, choose their foods very carefully because they have seen that people has cancer, heart disease, and diabetes more than before. Boost was understood what its customers’ needs, and bring the best services to customers. So it was successful by produce the healthy drink. Boost’s products are different with its competitors and focus on macro-environmental to make its business successful. Boost, the juice company was created in 2000 with the first store in South Australia. In 2003/04, their capital growth 257% and a turnover is nearly $20 million. In 2007, they have more than 180 stores in Australia and around the world. They are making different healthy product such as low-fat, super, skinny, lite, sporty smoothies, crushes, juices and snacks (Kotler et al. 2009). There are four major elements of marketing strategy: market segmentation and targeting, differentiation and positioning. These elements mean that companies have to select customers to serve, and create value for them (Armstrong et al. 2012). In this case, Boost Juice has defined market segments; it means divide the group of customers to serve such as aged, lifestyle, etc...After defined market segmentation, it will select one of these segments to enter. That is why their products have many types and different size as small, medium and...
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...PROJECT: INE Infrastructure and Technology Enhancement In the Boost Mobile Call Center Karly Derosena Managerial Applications of Information Technology DeVry University, Keller Graduate School of Management February 16, 2014 TABLE OF CONTENTS Abstract 3 COMPANY BACKGROUND 3 BUSINESS PROBLEMS 4 HIGH-LEVEL SOLUTION 5 BENEFITS OF SOLVING THE PROBLEM 8 TECHNICAL APPROACH 8 HIGH-LEVEL IMPLEMENTATION PLAN 9 CHANGES TO TECHNOLOGY 10 SUMMARY OF RECOMMENDATIONS 10 CONCLUSION 11 REFERENCES 12 Abstract: A call center is defined as a place where contacts are made and received. It is often the “front door” to a business and is the place where most crucial customer interactions take place. Therefore, its effective and efficient operation is a key ingredient to the overall success of any organization. Call centers are an increasingly important part of today’s business world, employing millions of agents across the globe and serving as a primary customer-facing channel for firms in many different industries. Call centers have been a prolific area for operations management in several domains, including forecasting, capacity planning, and personnel scheduling. In addition, as telecommunications and information technology have advanced over the past several years, the operational challenges faced by call center managers have...
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...How to Boost Your Cultural Competence Cultural Diversity and Your Future. In general, the American Workforce is largely made up of Asian Latino backgrounds. This results in business pushing employees to practice respect to other employees of different race, ethnicity, nationality, or religion. A good business practice that employers use it to hire people of diverse cultures because these people are able to connect with clients who are of the same background. More accommodation results in more productivity. Employers are able to strategically hire employees from different cultural backgrounds to serve more people from different countries or the same culture in America. This practice increases the businesses profits, and the employee feels...
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...The Design and Simulation of Controlled Converter Circuit for Smart Phone Battery Charger at Rated 1.5A and 3.8V load Ban Siong Lee1, Kang Yung Yee1, Yoong Xiang Wong1 1 Faculty of Electrical and Electronics Engineering, Universiti Teknologi Petronas, 31750, Perak, Malaysia leebansiong92@gmail.com, ky.christopher@gmail.com, tikuz92@gmail.com Abstract— There have been increasing demand on low power application over the years, particularly in charging devices for device such as smartphones. A buck converter with controlled PWM is proposed in this paper to achieve 1.5A and 3.8V load. This method can ensure that the output current and voltage stay within the satisfactory range. A buck converter with rectified DC voltage of 240V DC as input voltage, and output voltage of 3.8 with 1.5A output current and duty cycle of 0.016 is designed. P pice is used in designing simulation and the results of the circuit have been obtained to verify the operation and performance of the concept. The theoretical calculations are compared with the simulation results. The ripple output voltage and current obtained is relatively low as calculated of around 1%. Losses can be further controlled by adjusting the dead time and duty ratio of the circuit. Keywords— Full Wave Bridge Rectifier; Buck Converter; DCDC Converter; Smartphone Battery Charger I. INTRODUCTION Portable electronic industry has grown over the years, many different demands has increased for instance, small...
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...produce local energy drink. There is lots of energy drinks available in Bangladesh like as, Tiger, Red Horse, Speed, Shark, etc. All of these brands are approved by BSTI. But there are some international brands marketed by different companies. Some of them are Red-Bull, BOOST, BAKKAS, 3 Horses, etc. All of these brands are approved by Nuclear Power Commission of Bangladesh (National Nutrition Report, 2002). There is a huge market for energy drink. In today’s mass competitive market each and every company is facing tremendous pressure and challenges to create the brand image and retain the loyal customers. The proper utilization of marketing mix is better solution to the companies. Advertising is one of the best tools of marketing mix. For retaining customers and creating brand image, the full force effort of advertising is now successfully acting in the market. So, to know what is the impact of advertising on energy drink customers, what customers think, does it really works researcher this research. Entitled- ‘‘Advertising impacts on Brand Preference toward energy drink a study on Boost Energy Drink’’ 1.1 Importance of the study Almost all of the media are being used to provide advertisement by the Boost energy drink company (EMS international) to persuading the customers toward their brand. The influence of these kinds of attempts by the company is getting criticized since a long time. So to know about the overall impact of advertising toward the brand preference this research...
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...CHAPTER 2 BOOST CONVERTER 2.1 GENERAL A power converter with an output DC voltage greater than its input DC voltage is A step-up converter(boost converter). A class of SMPS(switching-mode power supply) containing semiconductor switches (a diode and a transistor). Filters made of capacitors to reduce output voltage ripple are normally added to the output of the converter . Fig. 2.1 Basic circuit of a boost converter using switch is typically a MOSFET, IGBT.[1] Power can also come from batteries, solar panels, rectifiers and DC generators. DC to DC conversion is a process that changes one DC voltage to a different DC voltage. A boost converter is called a step-up converter when it “steps up” the source voltage. power (P = VI) must be conserved...
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...4. Marketing Plan 4.1 Product Plan Our new product: The Adidas Energy-Boost; is a groundbreaking innovation in cushioning. It provides more energy return than any other foam cushioning material in the running industry, combining soft comfort with responsive energy for the ultimate running experience. In the heat, in the cold and after countless kilometers, it performs more consistently and doesn’t lose its cushioning properties. The mid-sole of the shoe is made out of small individual energy capsules which provides cushioning while storing and releasing energy more efficiently. The foam is designed to be durable under all conditions. The upper part of the shoe uses TECHFIT technology (durable elasticated material) with power bands engineered to stabilise your foot as it moves without compromising comfort. A soft mash inside the shoe is designed to fit like a sock. The design of the shoe addresses the “need for speed” and fights fatigue, to improve endurance and increase energy. The running shoe will be available in four colours black, pink, green and grey, and will be positioned in the market as a premium running shoe. The current South African market for running shoes is broad and versatile. The target market comprises of both male and female of LSM 7-9. They are concentrated in urban areas and within the age group of 18 - 40. These individuals are health conscious and do not mind spending to improve on their health. It would appeal to physically active people and runners...
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...4 proactive and simple steps towards increasing your franchise sales: 1. Take a close look at your industry and get your facts straight. Things may not be as grim as they appear. Use this data to make strategic decisions for both short-term and sustainable activity. First, let’s look at some numbers. Our recession is a broad-based look at the overall gross domestic product. It’s not a sector-by-sector breakdown. Your area's economy can be substantially different from those across the country, or even in the next state. Even if this isn’t the case, you can certainly take proactive steps to improve your situation that others may not have the vision or motivation to do. People talk about value-based selling, or couponing. While these are great strategies and should be deployed, I strongly recommend you understand what’s happening in your market and potential or actual industry first. Don’t believe the hype. Some industries are doing well (health care, children’s services, quick-service restaurants) while others are lagging indicators of the real economy (vacation rentals, luxury items, etc.). Is the franchise you’re looking to join on the cutting edge, middle, or back-end of consumer trends and economic reality? Timing is crucial to understanding how long you’ll need to commit resources, or what level of activity you need today vs. six months from now. After you understand this dynamic, then you can start looking at how to increase franchise sales. 2. Listen to your customers...
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...------------------------------------------------- ------------------------------------------------- UNIVERSITY OF NAIROBI ------------------------------------------------- SCHOOL OF BUSINESS ------------------------------------------------- MANAGEMENT PRACTICE (DSM 501) ------------------------------------------------- Group Assignment 1 ------------------------------------------------- LECTURER: DR. KITIABI ------------------------------------------------- GROUP MEMBERS ------------------------------------------------- ELIZABETH NYAWIRA MURIUKI REG NO: D61/64188/2013 ------------------------------------------------- PHELLISTERS KERUBO REG NO: D61/64189/2013 CATHERINE WAMBUI REG NO: D61/64191/2013 ------------------------------------------------- JENIFFER AYOO REG NO: D61/64192/2013 ------------------------------------------------- BEATRICE NJERI REG NO: D61/64193/2013 ------------------------------------------------- RUTH MBAIKA REG NO: D61/64203/2013 ------------------------------------------------- DAVID THIONG'O REG NO: D61/64205/2013 ------------------------------------------------- DICKSON HONGO REG NO: D61/64206/2013 ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Due date: August 8, 2013 Question 1 An issue is a point or matter in question or in dispute, or a point that is not settled and is under...
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