Free Essay

Bosse V. Brinker

In:

Submitted By sydd012
Words 382
Pages 2
a meal at the Chili's restaurant in Dedham, Massachusetts. The tab for the meal came to $56, but the group fled from the restaurant without paying and drove off. A regular patron of the restaurant saw them leave without paying and followed them in his own car. The teenagers saw the patron following them, so they stopped their car and confronted him in a parking lot at a nearby retail center. The pursuing patron yelled that he had seen them skip out on their bill at Chili's and that they would not get away with it. The patron's car was unmarked; it bore no Chili's insignia. He wore civilian clothing and no uniform or other insignia of employment at Chili's.
The teenagers then fled the lot, and a high-speed chase ensued through residential side streets. During the chase, the patron used his cell phone to call a Chili's employee and provided him with a description of the teenagers' car and the path of the chase. The Chili's employee then related this information to a 911 dispatcher. In the course of the high-speed chase, the teenagers collided with a cement wall and were injured. The pursuing patron left the crash scene area and was never identified.

Bosse sued the restaurant owner, Brinker Restaurant Corp. doing business as Chili's Grill and Bar, for damages related to the crash. Bosse argued that the actions of the parties resulted in the Chili's patron being converted to an agent of Chili's, that he conducted his chase as an agent of the restaurant, and that the restaurant should be liable for the consequences of his negligent or reckless pursuit. Brinker filed a motion for summary judgment on the grounds that no genuine issue of fact existed regarding the lack of an agency relationship through express acts or implication.

Page 309
SYNOPSIS OF DECISION AND OPINION The Massachusetts Superior Court granted Brinker's motion for a summary judgment. The court held that an agency relationship requires three elements: (1) consent, (2) right of control, and (3) agent's conduct that benefits the principal in some way. In this case, the court ruled that the evidence was insufficient to create a genuine issue whether Chili's authorized the patron to act as a posse to conduct a chase. No information indi

Similar Documents

Premium Essay

Market Segmentation, Targeting, and Positioning

...CHAPTER 8 Market Segmentation, Targeting, and Positioning CHAPTER OVERVIEW Chapter 8 shows different approaches that companies can take to a market in order to best serve customer and company needs. It begins with a brief overview of three marketing approaches that companies can take: mass marketing, product-variety marketing, and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that is measurable, accessible, substantial, and actionable. This can be done in different ways by using geographic, demographic, psychographic, behavioral, or other variables. Next, the process of market targeting and the different approaches a company can take are discussed. These include undifferentiated, differentiated, and concentrated marketing. The chapter concludes by covering market positioning strategy and how companies can position their products for the best competitive advantage. CHAPTER OBJECTIVES Students should be able to: 1. Explain market segmentation, and identify several possible bases for segmenting consumer markets, business markets, and international markets. 2. List and distinguish among the requirements for effective segmentation: measurability, accessibility, substantiality, and actionability. 3. Outline the process of evaluating market segments, and suggests some methods for selecting market segments. 4. Illustrate the concept of...

Words: 13719 - Pages: 55

Premium Essay

Ch 8 - 10

...CHAPTER 8 Market Segmentation, Targeting, and Positioning CHAPTER OVERVIEW Chapter 8 shows different approaches that companies can take to a market in order to best serve customer and company needs. It begins with a brief overview of three marketing approaches that companies can take: mass marketing, product-variety marketing, and target marketing. A fuller discussion details the three steps of target marketing, beginning with market segmentation: dividing a market into groups that is measurable, accessible, substantial, and actionable. This can be done in different ways by using geographic, demographic, psychographic, behavioral, or other variables. Next, the process of market targeting and the different approaches a company can take are discussed. These include undifferentiated, differentiated, and concentrated marketing. The chapter concludes by covering market positioning strategy and how companies can position their products for the best competitive advantage. CHAPTER OBJECTIVES Students should be able to: 1. Explain market segmentation, and identify several possible bases for segmenting consumer markets, business markets, and international markets. 2. List and distinguish among the requirements for effective segmentation: measurability, accessibility, substantiality, and actionability. 3. Outline the process of evaluating market segments, and suggests some methods for selecting market segments. 4. Illustrate the concept of positioning...

Words: 13719 - Pages: 55