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Boston Drugs

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BOSTON FIGHTS DRUGS
–PART A
Group 10:
Aishwary Kumar (B15066)
Aman Preet (B15069)
Sailendra U (B15104)
Saaransh Rai (B15106)
Satyam Sidharth (B15107)
Sudarshan P (B15117)

DRUG USE MODEL
 Classification into Non Users, Experimental, Regular and Drug Dependent users of which first 3 are our target segment
 Provides structure for data analysis
 Can be used to highlight the ethnic, geographical and socioeconomic distribution of individuals
 Screening questionnaire an important tool to identify the number of participants to be chosen for each group for FGD
 FGDs could act as brainstorming sessions which may provide insight to the moderators
 Time Taken/participation is lower
 Interactions may be recorded for future reference by psychologists

 Since, the participants are children, they will be more comfortable to discuss about it in peer groups rather than being confronted 1-on-1

SELECTION OF RESEARCH
METHODOLOGY
Recording can be done, for future use
Flow/
Direction of the discussion can be controlled Face to Face interaction Information can be known from body language, expressions etc.
Questions can be explained to people who find it difficult to interpret FGD

Not as lengthy as
One to One interview Storytelling was
Crucial, and it should depict realistic, local characters 

Teenagers should scoffed at antidrug ads which were exaggerated or involved local celebrity

“Take me out of the ball game was scary. Like that could happen.”

“If it’s a real rapper, not some stupid guy faking it, people would listen. Like on 104.9FM.”

“…But when it’s adult yapping at you, I tune out.
Who cares what they think? They don’t know who you are.” Even if they agreed with intent of a command such as “Just say no”, determining to followthrough was difficult when faced with Peer pressure Young people appeared heavily influenced by siblings or parents in attitudes towards drug usage

“If they had kids on instead of movie stars, I’d listen as long as it’s not a stupid commercial, like the guy in the clouds, and people are pushing pills down his throat. It’s not real.”
“When they use movie stars, it’s not believable, because you read about them taking drugs in all the magazines
…”

“Commercials always get it wrong, like the one with the guy in a dark hallway and someone tries to sell him drugs, and the ‘No’ keeps echoing. People don’t try to sell you drugs in those places…..”

“Show me REALITY. That gets through. Show a family breaking up or something. The network are afraid to show that stuff on TV…”

EVIDENCE OF FOCUS GROUP FINDINGS

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