...Bottled Water: An Issue in the Shadows As people grab for that pre-chilled bottle of water in gas stations, do they stop to think about the issues that are carried with it? Arthur von Wiesenberger stated that the need for social status is what caused the birth of the bottled water industry. Along with the need for social status raised the belief that bottled water is healthier and safer than water from the tap (Davies). Although believing that bottled water is healthier than tap water is a misconception, there is no doubt about the environmental impact that bottled water totes with it (Howard). Since the introduction of bottled water in the 1970’s, sales have risen and show no sign in stopping (Fishman). In 2005, Americans spent nearly $9 billion on bottled water (Davies). In one year the number nearly doubled, jumping to $15 billion. On a global level, approximately $60 billion is spent on bottled water (Knowledge@W.P. Carey). In relation to tap water, it costs about 10,000 times more to produce the water in bottles (Neal and Thompson). Americans often pay up to four times the price of gasoline for bottled water when they can have tap water for next to nothing (Fishman). The bottled water industry is expected to become the number one beverage in the nation by 2011 (Knowledge@W.P. Carey). “If you were cool, you were drinking bottled water,” stated Ed Slate, Evian’s marketing vice president in 1990 (Fishman). Ever since seeing their favorite celebrities carrying bottles of designer...
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...without fresh drinking water. Alice Waters, idol of the local foods movement and owner of Chez Panisse, decision on taking bottled water down from her menu started a rumbling against bottled water. Royte shows how many people were not against the water in the water bottles, but the amount of oil that is used to make them, which many people are unaware of. Even though, many chemicals were found in the bottled water, Waters shares that the water is indeed safe, at least by the government regulations. Bottled water is not required, by the Food and Drug Administration, to check for germs and viruses because it is spring water and it is said to not have these bacteria; unlike tap water, which is required to check for these organisms, by the Environmental Protection Agency....
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...Transforming Ordinary Water to Extraordinary Water For my project, I wanted to focus on an issue that is current in today’s society. Much of the world lives without access to clean water, this is something most people forget and take for granted. This semester I decided to stop buying cases of bottled water, and start to only use a Brita. Buying a bottle of water is something that I have never thought twice about. During my day when I am on campus I will normally buy at least two-three water bottles. I was unaware of all the harmful effects plastic has on the environment. Bottled water produces up to 1.5 million tons of plastic waste per year (Baskind). Assume that every empty bottle makes its way to a garbage can. Plastic waste is now at such a high volume that vast eddies of current-bound plastic trash now spin endlessly in the world's major oceans (Baskind). This issue holds a great risk to marine life endangering animals such as birds and fish, that accidentally mistake our garbage for food. Nearly 90% of plastic water bottles are not recycled, instead take thousands of years to decompose. After researching and learning this information, my activity is to give up plastic water bottles. I will no longer buy any kind of plastic water bottled drinks. Instead I have purchased the Brita pitcher, which I will be committed to using. After exploring Brita’s website, I found out, “Over the course of a year, the average Brita pitcher filters 240 gallons of water or about the same as...
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...3-23-2011 Final Draft The Bottled Water Deception Have you ever thought twice before taking a sip of that refreshing purified bottle of water? I never did, until the day I learned the truth. Bottled water is everywhere; it’s convenient, and manufacturers have made it their mission to make sure you buy their Natural Spring Water. The quality of the water we drink is essential for a healthy life. Yet the quality of water used for bottled water is only required to be as good as tap water, but it is often worse (Strand par 2). On top of this, the plastic that water is stored in can leach synthetic chemicals into the bottled water, making it even more harmful (Strand par 4). The most saddening part is the fact that averages of 60 million plastic water bottles are disposed of every day, in America alone (Strand par 10). Not only is America and many other countries drinking unhealthy bottled water, but many of them aren’t recycling their used plastic bottles, causing our landfills to be filled with huge quantities of plastic waste. According to BottledWaterBlues.com, columnist Charles Strand, CEO of Sun Water, and Author of “All About Water”, “It requires 3 times as much water to make the bottle as it does to fill it... it is an exceptionally wasteful industry.” The most valuable health information anyone can learn might very well be the significance of healthy water. Water makes up 70% of our bodies; this fact tells us that the quality of the water we put into our bodies is particularly...
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...The Bottled Water Industry and Its Impacts on Our Environment and Health Comparing with Tap Water in North America INTRODUCTION The world nowadays has a rapid increase in population, thus it leads to a drastic demand for water resources. However, in reality, there is only 2.5% of the Earth’s water is freshwater, and 98.8% of them is still in ice and groundwater (Peter H. Gleic, 1993). The water resources are distributed unevenly due to the geographic locations. There are about 884 million people do not have access to clean and safe water. (World Health Organization, 2012). At the meantime, studies shows that limited availability of safe drinking water, and growing awareness among people to safeguard their health using bottled water, the bottled water industries boomed over those developed countries (Anisur Rahman, 2007). From 2001 to 2011, the United States alone had produced 5,185.3 millions of gallons of water to 9,107.3 millions of gallons of water, and had an increasing revenues from 6,808.4 millions of dollars to 11,083.8 millions of dollars (Beverage Marketing Corporation, 2006). As the bottled water market grows mature, it accounts for 1% of total GDP of the United States and Canada respectively in 2011. This paper is aimed at critically examining the overall bottled water production and its side effects on human health and environment in North America. It is organized as follows: it discusses where the water from and how it was processed and its affects on health...
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...to 10.2 billion cases. Coke's flagship brand, Coca-Cola Classic, was down 2 percent, and original Pepsi from PepsiCo was down 3.2 percent.”1 This trend is continuing; when Coca-Cola reported its first quarter profits and sales in April of 2007, it stated that “sales in North America, as measured by unit case volume growth, declined 3 percent.”2 Soft drink companies are not giving up, however, on sales growth in the US and Europe. CocaCola Co. and PepsiCo have created new soft drinks to combat declining sales growth of traditional carbonated soft drinks in these regions of the world. These “substitute beverages” include such products as vitamin waters, fruit drinks, and energy drinks. As consumers in North America and Europe move away from traditional soda, many are simply switching to “enhanced” water beverages. “Sales of enhanced water jumped from $80 million in 2001 to $245 million the following year, and could top $600 million in the next year or so, according to New York-based Beverage Marketing Corp.”3 “While carbonated soda's share of the market is shrinking, alternative beverage sales are jumping as much as 50% a year. And energy drink sales are advancing even faster.”4 On first blush, these beverages may appear to be healthy alternatives to soda, however the reality is that many of them have nutritional profiles that are almost as bad, if not as bad, as traditional carbonated soda pop. 1 Warner, Melanie. Soda Sales Fall for First Time in 20 Years. New York Times...
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...A project on “The study on market research for the product of S.B. Beverages Pvt., Ltd, products.” (oxygem) A Project Report Submitted in partial fulfillment Of MBA (Batch 2014-2016) Submitted By: Kishor Dahare Submitted To: Director Academics: Prof. L.C Jamb Dr. Parag Kalkar SINHGAD INSTITUTES OF MANAGEMENT STUDIES, PUNE-411041 2014-2016 Declaration I kishor Dahare here by declare that the project titled {“The study on Market research for the product of S.B. Beverages Pvt. ,Ltd,products.” (oxygem)}is an original work carried out under the guidance of Prof. L.C Jamb.The report submitted is a bonafide work of my own efforts and has not been submitted to any institute or published before. Signature of the student (Kishor Dahare) Date: Place: ACKNOWLEDGEMENT It is with a sage sense of gratitude, I acknowledge the efforts of whole hosts of well-wishers who have in some way or other contributed in their own special ways to the success and completion of this summer internship project. First of all, I express my sage sense of gratitude and indebtedness to the Director of “Sinhgad Institute of Management”, Dr. Parag Kalkar, from the bottom of my heart, for his unprecedented support and faith that I do the best and his valuable recommendation and for accepting this project...
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...is 60% water. The daily taking we should consume be a minimum amount of at least 8 glasses a day. Gatorade doesn't have an essential so there's no daily recommendation for an average person. Powerade is the same with Gatorade there is no daily recommendation intake when drinking these two beverage Water can be in almost every food they could possible be. Gatorade comes in different varieties of drinks which including of low sugar and high protein. But they come in different flavors cheery, lemon, grape, and many more. Powerade is also similar to Gatorade, they only have one form and that is liquid with many different flavors. Cost Water is free; people can get it by drinking tap water from the kitchen sink. people can get a bottle water from any marketplace for $1.00-$5.00, 24 pack of bottle water cost $12.99-$17.99, and 35 pack of bottle water cost $20.99-$30.99. But most people prefer to use the water refill vending machine that are in any market store, were a gallon would cost 20-30 cent and 8 gallon of water would cost $1.20-$1.50. There are many gatorades in many stores that come to singles or in pack. 1 bottle of gatorade cost $1.00-$5.00, 24 pack of gatorades cost $12.99-$17.99, and 35 pack cost $20.99. Powerades come also in singles and packs like Gatorade. Singles cost $1.69, 8 pack cost $4.18 , and 12 pack cost $28.82 Advantages of consumption When drinking water it help maintain body functions and weight. Its helps break down food and regulate...
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...Fiji Water: Green makeover or Greenwashing Fiji Water is one of the famous bottle water in current global market. With its special characters and higher market target, Fiji Water has a good performance in the bottle water market, and has a high market share. Recent years, environmentalists appeal all industries to offset their carbon footprint to reduce the influence of greenhouse effect. Fiji Water also planed some steps to reduce their carbon footprint. The background of the success of FIJI Water In the early nineties, David Gilmour, the Canadian-born owner developed the “Fiji water” concept. The concept was to bottle Fiji natural water and market if all around the world as a unique and exotic product. The most important aspect of this product was that the water will get straight from the source which was old artesian aquifer water. This water was silica-rich and used to anti-aging and immunity-boosting properties. So, it was expected to appeal to health-conscious and image-oriented consumers. In 1996, Natural Waters of Viti Ltd. Built its first bottling plant at the cost of FJ$48 million at Yaqara in Ra, at the place where the source of artesian water had been found. With the underdeveloped rural area of the island, the unpolluted, pristine location of the water source and factory guaranteed the purity of the artesian water (1). In 1997 Fiji Water was first launched in California. In 1998, the company entered New York market. With increase of the demand of the bottle water in America...
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...Bottled Water There are many different kinds of bottled waters for sale in this modern day. Some bottled waters are carbonated, flavored, or have added chemicals for cleaning purposes. A twenty ounce bottle of water cost’s around one or two dollars. In reference to the water bill from my parent’s house in the town of Chesaning which is in Saginaw County the cost of water is three dollars and thirty cents for one thousand gallons of municipal water (Ebenhoeh D). Not only do bottled water companies use up the earth’s water supply, they use massive amounts of plastic, and the water they sell that is supposedly cleaner and more healthy than tap water, is less healthy and has more contaminants than tap water. Bottled water is no cleaner than municipal water. In the United States bottled standards are set and regulated by the Food and Drug Administration. The Food and Drug Administration (FDA) standards for cleanliness are not as high as the regulations set for city or municipal water set by the Environmental Protection Agency (EPA). According to Lauren Posnick of the FDA, bottled water can have up to two hundred and fifty parts per million of dissolved solids and still be clean enough to sell (Posnick). Drinking water that comes through the tap is monitored through the Environmental Protection Agency, also known as the EPA. The EPA standards for water are much higher and much more thorough than the FDA. According to the EPA the FDA allows up to two hundred and fifty...
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...Bottled Water Can Be Harmful in Many Ways Heather Johnson Rogue Community College 10/30/2013 Bottled Water Can Be Harmful in Many Ways Clean fresh water is essential to our survival. The quality of our drinking water is of utmost importance to all of us. Is the drinking water available to us today actually safe? The huge bottling companies play on the fears that our tap water may be contaminated. Many of us take it for granted that we have water available to us at every corner. However, the convenience of bottled water is not worth the destructive outcome on the environment or our wallet When I was a little girl I never worried about where the water I drank came from. We lived out in the woods and we had a fantastic well. Neighbors down the road used to come over to our home and fill up containers of our water. I thought to myself how strange it is that they don’t like the taste of their water. It wasn’t until I got married and moved to Southern California that I realized how lucky I was to grow up with such great tasting pure water. I hated the taste of the water so much that I turned to sugary sodas and juices instead of water. I would go down and buy water but it was inconvenient to have large jugs of water all over the house. Every restaurant I ate at I would ask if they had bottled water or tap. I only lived in California for a year before I moved back to Oregon. However, during that time I became very aware of the taste of water and...
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...I always thought bottled water was the best thing on the planet; however, after being educated by my professor and conducting my own research, my whole perspective on bottled water has changed. But what exactly is a bottled water? According to the U.S. Food and Drug Administration (FDA), a federal agency of the United States Department of Health and Human Services, “water is classified as ‘bottled water’ or ‘drinking water’ when it meets all applicable federal and state standards, is sealed in a sanitary container and is sold for human consumption” (“Bottled Water FAQS”). To most of us, a bottle of water is a shiny, durable container filled with refreshing water that is consumed every day. However, there is a secret story behind the use of...
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...101-Sec 103 Water Ad Analyzination Everyday many thoughts are placed in Ads to promote new ideas and new products to obtain different audiences’ attention . Ads have been around for many of years . The importance of advertisement is to promote the sales and products to seem more valuable than what they really are. Ads are used to give messages to different audience to make sells . By convincing the audience , the ad is trying to show why they are the best choice . By enhancing image , creating new logos and new catch phrases . Sidehustlenation.com says ,“SmartWater is vapor distilled water. From what I can understand, pretty much all water is vapor distilled, meaning it originally came from clouds.According to their website, most SmartWater is procured from municipal water systems. Read, “tap water.”Then the Smart Water goes through Glaceau’s proprietary filtration process, that removes just about everything from the water except two H’s and an O. SmartWater then adds back in the electrolytes calcium chloride, magnesium chloride, and potassium bicarbonate for taste. I think the for taste part is important because the nutrition label still reads 0 mg of sodium, and the amounts of electrolytes added have essentially zero gatorade-effect. In fact, the amount of electrolytes found in SmartWater is less than in other brands of non-electrolyte-added” bottled waters. The reason why it is called Smartwater is because it’s business of course! Globally, bottled water is a $100...
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...Dehydration is when the body does not have enough water and/or fluids as it should have. Dehydration can be caused by a number of things such as losing fluid, not drinking enough water or liquids daily, or a combination of both. Vomiting and diarrhea can also lead to dehydration. If the body loses too much water or fluids it can lead to severe dehydration and can be life threatening. The symptoms of dehydration range from dry or sticky mouth, urine decreases, eyes become dry and irritated, sunken eyes, and in severe cases of dehydration one may become lethargic or comatose. The best way to overcome being dehydrated is to consume water or fluids in small amounts. If a large amount of water is consumed it may result in vomiting, which is not helping to hydrate the body. If worse case scenarios, to get hydrated, a person could be put in the hospital with IV’s to hydrate the body. It is always important to drink plenty of water and fluids whether a person is healthy or ill. Water is essential to health maintenance because it makes up over 60% of our body weight. In children water makes up around 70% (p. 282). Water is found in three areas according to chapter nine of this week’s reading. Intracellular fluid is inside cells. Extracellular fluid is opposite of intracellular as it is located outside of the cells. It can be found in blood, lymph’s, spinal column, eyes & joints. Interstitial fluid is located between the cells and tissues. The comment “I’m dying of thirst” may be a true...
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...market response ……………………………….13-16 Marketing and Distribution …………………………………………………..16 Distribution and promotion …………………………………………..16-17 Packaging and pricing …..……………………………………………17 International markets …………………..……………………….…….17-18 Product development and future products ……………………………18 Management …………………………………………………………………..18-20 Statement and aspirations for social responsibility ……………………………20-21 Financial Statements YTD and Projections ……………………………………21-23 The Investment Opportunity …………………………………………………..24 The Offering ……………………………………………………………24 Financing History ….…………………………………………………..24 Exit strategies ………………………………………………………….25 Investment risks ………………….…………………………………….25 Competitive Advantage ………………………….…………………….25-26 A Parting Thought .………………………………………………….……..…26 Honest Tea Business Plan – December 1998 3 Mission Statement Honest Tea seeks to provide bottled tea that tastes like teaa world of flavor freshly brewed and barely sweetened. We seek to provide better-tasting, healthier teas the way nature and their cultures of origin intended them to be. We strive for relationships with our customers, employees, suppliers and stakeholders which are as healthy and honest as...
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