...Irma, families are devastated and without access to drinking water. Devastation crews are providing the families with bottled water as a source of clean water. No matter who they are or where they are bottled water is available to everyone in any circumstance. Bottled water is a reliable source of drinking water. Bottled water is beneficial to every human and allows individuals without access to water resources to live off a bottled supply. There is no discrimination from bottled water against anyone and is available to whoever. Everyone has to consume clean water in order to live. Everyone requires water to survive, but water systems are not readily available to everyone. Fager states, “...bottled water is neither militarist, sexist, racist, nor homophobic.” Everyone uses bottled water and there is no issue with that. Every species requires clean water in order to survive and bottled water is a reliable clean source to the public. Moreover, bottled water is a safe water recourse. In any situation bottled water will be safe. Fager writes, “...there are citizens here being supplied bottled water by the state because authorities are unable to deliver safe water through the tap.” Any circumstance may occur and the bottled water for sell on the shelf will still be safe to consume. Consumers receive a sense of safety...
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...Pro Bottled/Con Tap Essay Water-this element is important to our bodies and our lifestyle. But, what kind of water is better for us? The use of bottled water and tap water has been in this battle for an extended amount of time. Many people have debated that bottled water is much better in many ways. Other people had debated that tap water was better because of many reasons compared to bottled water. However, bottled water is a better consumable product that we can trust. Many factors add up to the reasons we think bottled water is superior. From convenience to health, bottled water has so many factors that make us feel safe to drink. The convenience play really big roles in water bottles. Water bottles are lightweight and are easy to carry around. Everyday you will see someone carrying a water bottle. Water is necessary to life and sometimes we might not have tap water around but you can visit any local grocer. Almost every store in the US carries these cheap portable bottles.“Consumers like bottled water...
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...The Environmental Effects of Bottled Water Bottled waters have many negative side effects, including the manufacturing and recycling process, which accumulate to pollution and waste. Most people are presumably not aware of the contamination that plastic bottled waters give off to the environment. The purpose of this paper is to inform people of the impairment that bottled water containers contribute to Earth’s atmosphere. Hopefully, this paper will inform people on this subject matter and help discover new ways to benefit Earth’s environment. In the article, Muddy Wars: The Public Health Risks and Sustainability of Bottled Water in China, written by Abigail Barnes, she states, “The three primary environmental issues that stem from bottled water...
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...The Bottled Water Industry and Its Impacts on Our Environment and Health Comparing with Tap Water in North America INTRODUCTION The world nowadays has a rapid increase in population, thus it leads to a drastic demand for water resources. However, in reality, there is only 2.5% of the Earth’s water is freshwater, and 98.8% of them is still in ice and groundwater (Peter H. Gleic, 1993). The water resources are distributed unevenly due to the geographic locations. There are about 884 million people do not have access to clean and safe water. (World Health Organization, 2012). At the meantime, studies shows that limited availability of safe drinking water, and growing awareness among people to safeguard their health using bottled water, the bottled water industries boomed over those developed countries (Anisur Rahman, 2007). From 2001 to 2011, the United States alone had produced 5,185.3 millions of gallons of water to 9,107.3 millions of gallons of water, and had an increasing revenues from 6,808.4 millions of dollars to 11,083.8 millions of dollars (Beverage Marketing Corporation, 2006). As the bottled water market grows mature, it accounts for 1% of total GDP of the United States and Canada respectively in 2011. This paper is aimed at critically examining the overall bottled water production and its side effects on human health and environment in North America. It is organized as follows: it discusses where the water from and how it was processed and its affects on health...
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...Marketing to minorities can be a sensitive and touchy subject to advertisers. Historically, minority groups; Hispanics, African American, and Asians have been targeted to sell certain products. This targeting has received adverse responses from these ethic groups. For example, studies have shown that there are more liquor advertising around universities that are popular with Hispanics and Blacks. This paper will discuss research on minorities utilizing secondary sources, summarize and identify consumer needs, perceptions, and attitudes; and concluding with an explanation on how minority consumer needs, perceptions, and attitudes may be used to create marketing communication messages to include two examples. Statistics state that in 2010, the Hispanic market was noted for being larger minority representing 16% of the United States population with African Americans at a close second representing 13% of the United States population. Smart advertisers understand that these ethnic and racial markets are lucrative and strategic marketing is important. But there are many advertisers that put forth little effort to target these groups. Multicultural marketing may only change the spokesperson from being Caucasian or portray a sad story to depict a minority situation. The advertising world often overlooked minorities all together. In order for advertising messages to reach minority groups, the advertiser must structure messages to resonate to each group differently. American...
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...Bottled Water Industry Analysis & Recommendations I. Industry Introduction The Bottled Water industry is still in an expansionary/growth stage. In 2005 the bottled water industry accounted for $70 billion, and is expected to reach $140 billion by the year 2020.Advertising budgets are very heavy in companies such as Pepsi (Aquafina), and are positive indicators of the current [growth] stage in the product’s lifecycle. However, the bottled water industry is currently experiencing a skewing of profitability numbers (compared with last-year-to-date numbers) due to a shift in production from bulk to bottled water. A new and rapidly growing trend in the bottled water industry is the production of premium-priced “enhanced waters,” which competes on the product category level, and increases profits dramatically when purchased over traditional [non-premium] bottles of water. The aggressive advertising campaigns for bottled water and premium-priced “enhanced waters” coupled with health-related trends provide for a greater proportion of market-share for water companies who utilize their ability to expand their product line on the generic competition level. II. Four Types of Competition (& Competitors) for the Bottled Water Industry: Competition is the driving force in any and every industry. There are four different types of competition which, [each] in their own way, affect the sales of any given industry. This...
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...FIJI Water and Corporate Social Responsibility Prepared by Subject: FIJI Water and Corporate Social Responsibility Table of Contents * Introduction History of FIJI Water * Strengths -FIJI Water as trendy -FIJI Water as untouched * Weaknesses -Environmental issues -Taxation issues and relationship with the Fijian government -Criticism * Conclusion and recommendation -Sustainable development Introduction FIJI Water was originally founded as “Nature’s Best” in 1993 by David Gilmore who’s idea was to provide exotic natural water from an artesian aquifer of Yaqara Valley of Viti Levu, Fiji to local as well as international markets. Bottled water has been growing exponentially as concerns about the quality of tap water and health issues of carbonated drinks have been increasing. The pure artesian water that FIJI Water provides has attracted consumers successfully. Bottled water production and sales to the U.S. began in 1997. FIJI Water has been growing rapidly in the bottled water market as its production went from 10 million in 1998 to 25 million in 2000, and production grew about 60% a year. The company was even awarded the prestigious Secretary of State’s 2004 Award for Corporate Excellence. The company gained competitive advantages over its competitors by successful branding and marketing, as it has created an image of its product as healthy, high-end, and trendy. However, FIJI Water has faced numerous challenges as well as heavy...
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...ISSN: 1857 – 7881 (Print) e - ISSN 1857- 7431 MARKETING STRATEGIES OF BOTTLED WATER PRODUCING COMPANIES: THE CASE OF KOSOVO Ejup Fejza, Mr.Sc Alban Asllani, MSc. Universum College, Prishtina, Republic of Kosovo Abstract One of the main functions within a company is the marketing area and as it is of the utmost importance and relevance of having an already established and well functioning department of marketing within the company, which would implement proper, just-in-time and a step-ahead of competition marketing strategies. Such an established and wheel functioning marketing department could potentially result in the company getting a better positioning in the market, will increase the company’s market share and satisfy customer needs, wants and meet their demands. Thus, creation and implementation a successful marketing strategy in business is very crucial, especially when we deal with a business such as water production, still or sparkling. The purpose of the research is to analyze the implementation of marketing strategies by Kosovo producers of water and to provide clear recommendations for companies that do not use marketing strategies. During the research we have found that water producers do not even have an already established marketing department, have not employed any marketing personal, nor they have a qualified sales person representing the company. According to our research of the existing water producing companies in Kosovo, only few of these companies, and in particular...
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...CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER Submitted in partial fulfillment for the requirement of the degree of BACHELOR OF BUSINESS MANAGEMENT BY B.SHARATH BABU (Regd No.10625031) Under the guidance of Dr. K.Visweswara Reddy M.A., N.ET.,Ph.D.(MBA) LECTURER IN COMMERCE DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT [pic] St. Joseph’s Degree College Kurnool Affiliated to SRI KRISHNADEVARAYA UNIVERSITY ANATHAPUR 2011-2012 St. JOSEPH’S DEGREE COLLEGE, KURNOOL CERTIFICATE This is certify that this is the Bonafide Project work entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER” carried by Mr. B.Sharath Babu. Register No.10625031 for the year 2011-12 in partial fulfillment of the Requirement of the award of degree of Bachelor of Business Management of Sri Krishnadevaraya University, Anantapur. Principal Project Guide Examiners PROJECT GUIDE CERTIFICATE Mr. B.SHARATH BABU a student of final B.B.M of St.Joseph’s Degree College, KurnooL. In partial fulfillment for the award of degree of Bachelor of Business Management has done her project entitled “CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER”. All the details collected and furnished by her are true...
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...TO KNOW ATTITUDE OF CUSTOMER TOWARDS PACKAGED DRINKING WATER A dissertation submitted to UKA TARSADIA UNIVERSITY in Partial Fulfilment of the Requirements for the Degree of Master of Business Administration in Winter Project By Krushna D. Patel (201204100710010) Guided by Dr. Jitesh Parmar Teaching Assistant Shrimad Rajchandra Institute of Management & Computer Application Uka Tarsadia University, Bardoli, Surat. April-2014 TABLE OF CONTENTS Chapter No. | Particulars | Page Nos. | - | Certificate | | - | Declaration | | - | Acknowledgements | | - | Executive Summary | | - | List of Tables | | - | List of Charts | | 1 | Introduction | | 2 | Literature Review | | 3 | Objectives and Research Methodology | | 4 | Data Interpretation and Analysis | | 5 | Findings | | 6 | Conclusion | | 7 | Recommendations | | 8 | References | | - | ANNEXURES | | LIST OF TABLES Table No. | Title of Table | Page No. | Table 1 | Aware about Packaged drinking water | 16 | Table 2 | I think packaged drinking water protect my health | | Table 3 | I am aware about the type of water that is there in packaged | | Table 4 | I think packaged drinking water taste is better than any other source of water | | Table5 | I am aware about reuses of packaged drinking water | | Table6 | Please indicate below your behavior for following statements:- Group Statistics | | Table7 | Please indicate...
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...begin, please note the following important information: Carefully review the Final Lab Report instructions before you begin this assignment The Final Lab Report should cover all 3 experiments from your Week Two Lab As you plan your final paper, think about how you can combine these laboratories to tell a fact-based story about water quality. For example, consider how your experiments can be linked to issues at water treatment plants or the amount of bottled water people purchase. For further help see the Sample Final Lab Report for an example of a final product on a different topic. You may simply replace the text following the bold terms with the appropriate outline information to complete this assignment. Make sure to pay close attention to the information called for and provide all necessary material. Title Introduction Body Paragraph #1 - Background: The outline of the introduction should describe the background of water quality and related issues using cited examples. You should include scholarly sources in this section to help explain why water quality research is important to society. When outlining this section, make sure to at least list relevant resources in APA format that will be used in the final paper to develop the background for your experiment. Body Paragraph # 2 - Objective: The outline of the introduction should also contain the objective for your study. This objective is the reason why the experiment is being done. Your outline...
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...http://www.5dmag.com/wp-content/uploads/2010/08/bottled-istock.jpg QUENCH BUSINESS PLAN 1) COMPARISON OF EFFECTUATION AND CAUSATION MODELS NAME: HAMIDULLAHSHIRZAI STUDENT ID: B0627MHMH0213 COURSE: MBA (FEBRUARY) SUBJECT: MSE SUBMISSION DATE: 17.04.2013 ABSTRACT This is a business plan for a new venture called Quench and in this Plan different business theories are used and different marketing Tools and techniques are highlighted in order for a new business to begin its new venture efficiently and effectively. The report covers all the relevant techniques can be used in developing a new venture 1.0 Introduction The word entrepreneur is derived from the French word “entreprendre” that means to eundertakei.i.e... The person who undertakes the risk of new enterprise. The word entrepreneur, consequently, first acted in the French language in the commencement of the sixteenth century. The word was also applied to the leaders of military expedition. But it was Richard Cantilon, an Irishman, living in France who first used the term entrepreneur to refer to economic activities. According to Cantilon: “an entrepreneur is a person who buys factor services at certain prices with a view to selling its product at uncertain prices.” Thus, to Cantilon, an entrepreneur is a carrier of risk which is non-insurable. One of the most well-known French economists Jean Baptiste Say defined the term entrepreneur in an expressive manner. According to J.B Say: “an entrepreneur...
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...S w 909A08 FIJI WATER AND CORPORATE SOCIAL RESPONSIBILITY — GREEN MAKEOVER OR “GREENWASHING”?1 James McMaster and Jan Nowak wrote this case solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2009, Richard Ivey School of Business Foundation Version: 2011-09-21 “Bottled water is a disaster, for several reasons. First there’s the issue of the sustainability of underground aquifers, from where much of the bottled water is drawn. And then there’s the carbon footprint. Water is heavy, and transporting it around the world uses a lot of energy.” Jeff Angel, Total Environment Centre, Sydney, Australia2 “We survived before we had water in bottles. It is unnecessary. When you see water imported from Fiji in plastic bottles, you know it’s bad for the environment...
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...Global Business Plan 1 Developing a Global Business Plan: Philippines Kimberly Bynum Rowel Famy Phil Winney International Business 550, Evening MBA Professor Sepheri December 11, 2002 Global Business Plan 2 Identifying Global Business Opportunities “Water is a precious commodity without which life as we know cannot exist. National Geographic research indicates that although two thirds of the earth’s surface is covered with water, only 5% of this two thirds is safe for domestic consumption.” (www.aquatreatment.com/deep.html). This research paper examines the market for an in-home water purification system in the Philippines. Our product is the Aquasmart Double Filter Under Sink Water Purification System, which is designed for home or office use, to provide clean drinking water at a lower cost than bottled water. Our initial target market will be the growing urban middle class of Filipinos. A majority of the Filipino population live in rural regions, and are involved in the agricultural economy. However, urban centers are growing quickly as the Philippines gradually shift from an agriculturally-based economy to an urban-based modern industrial economy. Urban residence currently accounts for 45% of the Philippine population, but as migration patterns continue...
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...SOFT DRINKS IN INDIA Euromonitor International July 2014 SOFT DRINKS IN INDIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Soft Drinks Records Further Growth in Value Sales ................................................................. 1 Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown .............................. 1 Competition Between Coca-Cola and PepsiCo Becomes More Aggressive ............................. 1 Modern Retailers Gain Further Popularity ................................................................................ 1 Sustained Sales Likely To Record Steady Growth in Sales ...................................................... 1 Key Trends and Developments .................................................................................................... 2 Manufacturers Focus on Introducing New Flavours.................................................................. 2 Celebrity Endorsements Remain As Popular Promotional Tool ................................................ 2 Modern Retail Gains Further Popularity.................................................................................... 2 East and Northeast India .......................................................................................................... 3 North India ....................................................
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