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Bottlers Nepal Limited

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Environmental Analysis of Bottlers Nepal Limited (Coca-Cola)
Aishwarya Pradhan
BUS 510: Marketing Management
14th September, 2015
Dr. Geraldine Goodstone

Bottlers Nepal Limited (BNL) is the only bottler of Coca-Cola products in Nepal which is promoted by Khetan Group, one of the leading business organizations. It was at first imported from India, but in 1979 the local production of Coca-Cola started. It is one of the largest non- alcoholic beverage producers in Nepal and has two bottling plants in Kathmandu and Bharatpur. This company is a works under the franchise of Coca-Cola Company which was established in Atlanta, Georgia, on May 8, 1886. Coca-Cola Company has successfully applied a simple formula on global scale to “provide a moment of refreshment for a small amount of money- a billion times a day” [ (Kumaran, Majeed, Kumar, Kalia, Nagpal, & Pahuja) ] and therefore for this assignment I have chosen Coca-Cola as my product. Coca-Cola being one of the fast moving consumers good has been able to create value in the lives of people by providing them moment of refreshment and shares. However, there are various issues that this company has faced over the years in the market which is explained below.

Marketing Environmental Analysis of Coca-Cola Every organization success depends on how its marketer is able to handle the current marketing trends in relation to the external factors. For, a company such as Bottlers Nepal Limited to survive in this competitive market it needs to focus on the 4 P’s of marketing mix – product, price, place and promotion. However, out of the four components promotional program is the most important to keep the company in the eye of the consumer. And to keep the pace with the fast growing industry, an organization need to undergo the PESTLE Analysis which helps an them to know about the external factors (i.e.

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