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Brahims

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Submitted By 1121113
Words 755
Pages 4
Scene 1
2011
Nina : Yasmin, do you know about shawl boutique, sincelybyus or as known as SBU?
Yasmin : No, I don’t even know about it and where is it?
Nina : SBU started with their own custom made long shawls and square shawls. Most of it they use paisley design. They getting started by only booth at UiTM Shah Alam and even they provide only finest material and the best quality.
Yasmin : Oh really? Hmmm, let’s try to buy the shawl but I’m afraid that the shawl is same as others.
Nina : Never mind. We just try.

Scene 2
2014
Yasmin : Nina, SBU is having sale! (Scroll Instagram)
Nina : Oh really? How do you know? (Exited)
Yasmin : Look! ( Tunjuk kat nina phone)
Aqeelah show advertisement ‘Save the date’. Merdeka/Hari Malaysia/Hari Raya Sale.
Nina : Wow, when the sale will be held?
Yasmin : Next week. Do you want to go with me?
Nina : Yes, sure!
Aqeelah show the advertisement
Yasmin : Nina, look! They cut down the price. Special for that day. I am too excited for it. We can get the square shawl for only RM 20. The normal price is RM25.
Nina : Yes, I am also excited to go there. Hey, did you know that if we upload our picture on Instagram and wearing their shawl and tagged them, they will repost it. I am really in love with the design.
Yasmin : Yes, me too.

Scene 3
At SBU
Dina : Welcome to SBU.
Free dialog between yasmin and nina. Choosing the shawls.
Nina : I want to pay for this
Yasmin : And this.
Dina : Total RM150. Do you want to apply for the membership card?
Nina : What benefit can I have if I apply this membership card?
Dina : You can get 10% shopping discount on regular price. You also can received 20% birthday shopping privilege voucher.
Yasmin : How to apply?
Dina : Spend a minimum of RM150 in a single receipt SBU Boutique as member qith an application fee of RM10 and this membership last as a whole life. No need to renewal!
Nina : Yes please register for me either.
Dina : Thank you for shopping with us.
Yasmin and Nina : Welcome.

Scene 4
Yasmin : I am so happy with SBU’s service.
Nina : Yes, me too! Eh, let’s take a picture and post it on our instagram and tagged them so they can repost our picture.
Yasmin : Yes.
Nina : I will go and buy more shawls next time. We can try another design.
Yasmin : Maybe we can hunt for next sale.
Nina : I am going to tell Syida, Fira, Tasha and Amal about this.
Yasmin : That is a good idea. I am sure they will attract to SBU also.
Nina : We can go together with them hunting for the next sale.

Scene 5
Qeelah : Alhamdulillah. SBU now is well known by Malaysian.
Dina : Yes, previously out of 10, not even too know what SBU is. Now their followers have reach two hundred thousand.
Qeelah : How can they still success even though there are many competitors out there?
Dina : They always engage with customer. Their loyalty program drives loyalty to their customer. They introduce membership card to make customer always come and repurchase.
Qeelah : They also make sale and cut down the price as low as they can.
Dina : Yes, correct! When they post in instagram about the sales, it make people do free advertising which are word of mouth. They tell everyone they are and at this time, they will make used the power of hashtags.
Qeelah : So in junction of that, people start buy and buy again. It makes the profitability of SBU increase.
Dina : And increase happiness each of us.

Last scene
Dina : Wow, you are so loyal to Samsung! You have your phone, tablet and even laptop all brand of Samsung.
Qeelah : Yes, of course. I love this brand and I have camera and television also Samsung brand. It shows how loyal I am.
Dina :Hey, I am loyal to Apple too ! I have been using iPhone from iPhone 3,4,5,6,7,8,9 and 10. It showed how I am loyal to Apple.
Qeelah :Yes, you are loyal to Apple brand which is iPhone. But you still using other brand for your laptop, camera and television. It does not show you are loyal to Apple because you are not giving profitable to them. While me having all sort of the product of Samsung can be classify as loyal and profitable.
Dina :Oh, okay! Now I understand. Thank you for the information.

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