...F05C Submission Date: Number of words: Business Strategy Prepared for: Mr. Pham Quoc Khanh (Lecturer) Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Pham Ho Viet – Vizo – F05C Submission Date: Number of words: Table of Contents ACKNOWLEDGEMENT 2 1. 1 Explain strategic contexts and terminology 3 a. Nestle vision statement: 3 b. Nestle mission statement: 3 c. Objective: 4 d. Strategic intent 5 e. Core competencies: 5 f. Role of strategy for the company 5 g. How does the company create and implement strategy 5 Summary: 5 1. 2 Review the issues involved in strategic planning 6 a. The report chose the Objective 2 6 b. Set the target 6 c. Impact on managers: 7 1.3 Explain different planning techniques 7 A. BCG growth-share matrix 7 2.1 Produce an organisational audit for a given organisation 14 a. Limiting factors 14 b. Distinctive competencies 14 c. Product positions 15 d. Value-chain analysis 18 e. Organisation structure 19 f. MARKET AUDIT MATRIX 20 g. CUSTOMER AUDIT MATRIX 21 g. Strength and Weakness summary 23 2.2. Carry out an environmental audit for a given organisation 24 Micheal Porter’s five forces 27 Opportunities and threat summary 30 2.3. Explain the significance of stakeholder analysis 31 2.3.1: Identifying 31 2.3.2 ANALYZING (Stakeholder grid) 32 2.3.3: MAPPING: 34 Conclusion 36 ACKNOWLEDGEMENT I would like to express the deepest appreciation to our lecturer, Mr. Pham Quoc...
Words: 7849 - Pages: 32
...Levels of Management of Nescafe In: Business and Management Levels of Management of Nescafe Levels of management Managers are organizational members who are responsible for the work performance of other organizational members. Managers have formal authority to use organizational resources and to make decisions. In organizations, there are typically three levels of management: top-level, middle-level, and first-level. These three main levels of managers form a hierarchy, in which they are ranked in order of importance. In most organizations, the number of managers at each level is such that the hierarchy resembles a pyramid, with many more first-level managers, fewer middle managers, and the fewest managers at the top level. Top-Level Managers Top-level managers, or top managers, are also called senior management or executives. These individuals are at the top one or two levels in an organization, and hold titles such as: Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operational Officer (COO), Chief Information Officer (CIO), and Chairperson of the Board, President, Vice president, and corporate head. Middle-Level Managers Middle-level managers, or middle managers, are those in the levels below top managers. Middle managers' job titles include: General Manager, Plant manager, Regional manager, and Divisional manager. Middle-level managers are responsible for carrying out the goals set by top management. They do so by setting goals for their departments...
Words: 3177 - Pages: 13
...Levels of management Managers are organizational members who are responsible for the work performance of other organizational members. Managers have formal authority to use organizational resources and to make decisions. In organizations, there are typically three levels of management: top-level, middle-level, and first-level. These three main levels of managers form a hierarchy, in which they are ranked in order of importance. In most organizations, the number of managers at each level is such that the hierarchy resembles a pyramid, with many more first-level managers, fewer middle managers, and the fewest managers at the top level. Top-Level Managers Top-level managers, or top managers, are also called senior management or executives. These individuals are at the top one or two levels in an organization, and hold titles such as: Chief Executive Officer (CEO), Chief Financial Officer (CFO), Chief Operational Officer (COO), Chief Information Officer (CIO), and Chairperson of the Board, President, Vice president, and corporate head. Middle-Level Managers Middle-level managers, or middle managers, are those in the levels below top managers. Middle managers' job titles include: General Manager, Plant manager, Regional manager, and Divisional manager. Middle-level managers are responsible for carrying out the goals set by top management. They do so by setting goals for their departments and other business units. Middle managers can motivate and assist first-line...
Words: 3183 - Pages: 13
...Kellogg vs Nestle Kellogg Company Kellogg’s Company (“Kellogg’s”) was founded in 1906 and incorporated in Delaware in 1922. Kellogg’s is a publicly traded company on the New York Stock Exchange under the ticker symbol K. Kellogg’s is engaged in the manufacturing and marketing of ready-to-eat cereal and convenience foods. Kellogg’s manufactures these products in 20 countries and markets them in over 180 countries. Major brand names trademarked by Kellogg’s include: All-Bran, Apple Jacks, Cheez-It, Cocoa Krispies, Kellogg’s Corn Flakes, Corn Pops, Cracklin’ Oat Bran, Eggo, Froot Loops, Kellogg’s Frosted Flakes, Keebler, Frosted Mini-Wheats, Pringles, Pops, Kellogg’s Raisin Bran, Rice Krispies, and Rice Krispies Treats (Kellogg’s 10-K, 2014). Kellogg’s largest customer is Wal-Mart Stores, Inc. (“Wal-Mart”) which accounted for approximately 21 percent of consolidated net sales for the fiscal year ended 2014. As of January 3, 2015, Kellogg’s had approximately 29,790 employees (Kellogg’s 10-K, 2014). Name of corporation: K – Kellogg Company Date/period of the report: Fiscal Year End: January 3, 2015 Cash dividends per share: 2014 - $1.90 per Common Share; 2013 - $1.80 per Common Share Current Ratio: 2014 – 0.77 2013 – 0.85 Common Stock Shares issued and outstanding: As of January 31, 2015, 356,571,864 shares of the common stock of the registrant were issued and outstanding. Common stock, $.25 par value, 1,000,000,000 shares authorized Issued: 420,125,937...
Words: 826 - Pages: 4
...Outline: Nestlé Marketing of Nestlé Executive Summary: Nestlé's commitment to excellence allowed consumers to turn to its brands to maintain nutritional balance in a fast paced world. This outline shows how Nestlé has provided an outstanding quality in all of its brands which encouraged people to choose from its products. But sometimes when market profits seem to be more important than anything else, then this is when those companies fall in the danger zone; providing with products which are dangerous or detrimental to physical health. History: Food is the core element of our daily lives for it enables us to survive. When you balance and eat good quality food, you will insure a better standard of living. Here comes the role of Nestlé, appearing to be the largest food and beverage company in the world. Nestlé is often referred to as "the most multinational of the multinationals" due to its manufacturing facility. Nestlé has been applying its nutrition expertise in the development of products that contribute to the health and wellness of consumers, evolving into the world’s foremost Nutrition, Health and Wellness company. "Good Food, Good Life" is the foundational philosophy upon which Nestlé continues to build an ever-increasing portfolio of quality brands that not only deliver on great taste, but on nutritional value as well. Nestlé showed a very huge success and heritage for nearly 70 years since its first Middle East operation in Lebanon in the early...
Words: 2416 - Pages: 10
...------------------------------------------------- Student Registration Number: | 130198710 | | | Word Count: | 2230 | Marketing Audit of Nestlé Crunch Introduction: Nestlé Crunch is a famous chocolate confectionery in the US market, and take up almost 2% market share of the total (Barton 2014). This market audit will be split into three section, and separately analyze the business environment, marketing mix and STP (Segmentation, targeting and positioning). Finally, a conclusion will be drawn in the end of this assignment. Business environment analysis: In this part, it will analysis the business environment by using PEST model, Competitor analysis and consumer behavior theory. PEST Analysis - Political: In general, the political factors includes laws, regulations and taxation that may influence the decision of the company. As the industry of chocolate confectionery is a common goods for the consumers in the USA, so it is less possibility for Nestlé Crunch to be influenced by the political environment. Also, the most important things that Crunch should considered is the regulation about its food safety, which was regulated by U.S Food and Drug Administration (FDA). And Crunch should conform to the requirements of the safety law, such as origin, manufacture and designs. PEST Analysis - Economic: Economic factors have great effect on the operating of company, both on its supply and demand side. Nestlé should consider the unemployment, inflation and economic growth rates, etc. As the table 1 shows, as...
Words: 2572 - Pages: 11
...Friday, May 21, 2010 NESTLE PROJECT TABLE OF CONTENTS SERIAL # PARTICULARS PAGE # 01 TABLE OF CONTENTS 02 02 ACKNOWLEDGMENT 03 03 INTRODUCTION TO NESTLE 04 04 HISTORY OF NESTLE 05 05 VISION OF NESTLE 07 06 MISSION STATEMENT & OBJECTIVES OF NESTLE 08 07 ORGANIZATIONAL CHART 09 08 BRANDS 11 09 EARNINGS 12 10 SWOT ANALYSIS 13 11 MARKETING 14 12 STRATEGIES ADOPTED BY NESTLE 15 13 COMPANY ENVIORNMENT 20 14 CO-OPERATE GOVERNANCE 21 15 PORTER FIVE FORCES ANALYSIS OF NESTLE 22 16 APPENDIX 23 ACKNOWLEDGEMENT First and foremost, we would like to thank Almighty Allah for giving us the ability and strength to complete this project. Secondly, we are also thankful to our respective parents for providing us with the opportunity to receive higher education in such an accomplished institution that required us to carry out such projects that expand the dimensions of our mind. We are definitely not forgetting to recognize the efforts and support of our teacher SIR S.M FAHEEM, without whom this project would not have been possible. Who give us the opportunity to work on a project, which not only enlarged our vision but also show, us the real picture of the market Management? Our special thanks to the group members, who have whole-heartedly work for the completion of this report. All of us have earned a valuable and worthy experience during the project. INTRODUCTION Nestlé was founded in 1867 by pharmacist Henri Nestlé on the shores of...
Words: 3773 - Pages: 16
...a) Mission Statement: "Nestlé is the largest food company in the world. But, more important to them is to be the world's leading food company”. At Nestlé, we believe that research can help us make better food so that people live a better life. Good Food is the primary source of Good Health throughout life. We strive to bring consumers foods that are safe, of high quality and provide optimal nutrition to meet physiological needs. In addition to Nutrition, Health and Wellness, Nestlé products bring consumers the vital ingredients of taste and pleasure. Vision statement: “Nestlé aim is to meet the various needs of the consumer every day by marketing and selling food of a consistently high quality. The confidences that consumers have in our brands is a result of our company’s many years of knowledge in marketing, research and development, as well as continuity – consumers relate to this and feel they can trust our products”. In particular, we envision to Lead a dynamic, motivated and professional workforce – proud of our heritage and positive about the future Meet the nutrition needs of consumers of all ages – from infancy to old age, from nutrition to pleasure, through an innovative portfolio of branded food and beverage products of the highest quality. significance of stakeholders Deliver shareholder value through profitable long term growth, while continuing to play a significant and responsible role in the social, economic, and environmental sectors of Pakistan. Effective...
Words: 4427 - Pages: 18
...Hershey Food Company was the first to bring out chocolates in the currently popular solid form. The main ingredient of chocolates is cocoa, grown mainly on the equatorial zones of South America. The other ingredients that go into the making of chocolates are: sugar, milk solids, and permitted emulsifiers. Cocoa constitutes nearly 40% of the total raw material cost. The following report attempts to make a study on the chocolate industry and the position of the chocolate brand, Cadbury. The brand name chosen is the umbrella brand as we feel that the corporate name is recognised as a brand, not so much its individual products. The study will focus on the marketing and advertising strategy employed by Cadbury in the context of the Indian macro environment and industry structure. The advertising strategy will be studied with respect to Cadbury's business and marketing objectives. The strategies adopted will be analyzed for each product offering. The same is followed to a minimal extent for its major competitor, Nestle India Limited, to get an understanding of where Cadbury stands. The report initially focuses on an examination of the industry environment and the product class. The report then goes on to analyse the corporate, marketing and advertising strategies adopted by the selected company and its main competitor. It concludes by looking at the future challenges and recommendations for the industry and the company. TABLE OF CONTENTS Chapter...
Words: 6992 - Pages: 28
...28 38 40 42 44 46 48 Letter to our shareholders Board of Directors of Nestlé S.A. Executive Board of Nestlé S.A. Creating value for society UN Global Compact – Communication on Progress The Nestlé Roadmap to Good Food, Good Life Competitive advantages Growth drivers Operational pillars Financial review Principal key figures (illustrative) Overview Management responsibilities: Food and Beverages Leading positions in dynamic categories Geographic data: people, factories and sales Corporate Governance and Compliance Creating Shared Value Key Performance Indicators Shareholder information Accompanying reports Creating Shared Value and Rural Development Summary Report 2010 Corporate Governance Report 2010; 2010 Financial Statements The brands in italics are registered trademarks of the Nestlé Group. Key figures (consolidated) E I 1 1 1 In millions of CHF (except per share data) Sales EBIT (Group) Earnings Before Interest, Taxes, restructuring and impairments as % of sales EBIT (Continuing operations) Earnings Before Interest, Taxes, restructuring and impairments as % of sales (Continuing operations) Profit for the year attributable to shareholders of the parent Net profit (a) as % of sales as % of average equity attributable to shareholders of the parent Capital expenditure as % of sales Equity attributable to shareholders of the parent before proposed appropriation of profit of Nestlé S.A. Market capitalisation, end December Operating cash flow Free cash...
Words: 19517 - Pages: 79
...To: Sarah Hamilton From: Arslan Aslam Unit 37 – P1&M1 07/10/14 Introduction Nestle is a Swiss multinational food and beverage company and the head quarter is based in Vevey, Switzerland. It is known to be the largest food company in the world. The types of products that Nestle sell are baby food, breakfast cereals, coffee and tea, ice cream, frozen food, snacks, pet foods, dairy product and bottled water but only 22% of sales are generated by selling hot drinks such as tea, coffee and etc. Nestlé have 29 brands which had an annual sale of CHF 1 Billion (about US1.1 billion) Example of them brands that Nestle specialises in is Nespresso, Kit Kat and Nesquik. Nestle have about 447 factories which are operating in 194 countries mainly in Americas (25% US) which means they are a global organisation. They are known to be a large organisation because they currently have 330,000 employees at Nestle. They are also the main shareholders of L’Oreal, the world’s largest cosmetics company. The annual turnover of Nestle is $92.6 billion and each year they make a profit of 10.02 billion. The founders of Nestle are Henri Nestlé, Charles Page, George Page and it was founded in 1866. Nestlé was registered No. 1 in the Fortune Global 500 in 2011 which meant they were the most profitable company in the world. Nestle main competitors at the moment are PepsiCo, Kraft Foods, Unilever and Mars Incorporated. Nestlé’s Corporate Governance statement is “We are committed to making a...
Words: 1479 - Pages: 6
...Nestle Case Study Nestle Case Study 1. Identify Problems and Opportunities * The problem that Nestle is facing in this case is high mortality rate of infant deaths. * They are being accused of giving formula to third world countries resulting in high death rates. * They were using faulty machinery which contaminated the formula * They did not market the formula to the consumers correctly. 2. Situation Analysis * In this case, Nestle under the General No Go’s they fell under Political. * Babies were fallen ill by the formula and it was traced back to Nestle. * Political they were facing Boycotts of the infant formula in third world countries that would reduce their revenue. * Cultural they did not advertise to the consumer properly in the third world countries resulting in improper use of their product. 3. Strategic Marketing Issue * Product: Gerber, Pet Foods, Frozen Meals, Water, Coffee, Candy etc… * Price: The price of the can $17-30 Dollars * Distribution: Nestle use a joint venture * Selecting a Target Market: They target markets of family that are middle class, but they also target consumers who can’t afford formula. * Phase of life cycle: They are in the declining stage in third world countries, but they are in the mature stage. 4. SWOT Analysis Strengths * High market share * Size and financial power * Strong brand portfolio * wide range of products * Ability to customize global products...
Words: 2029 - Pages: 9
...PR PROJECT: Nestle kit-kat Its crisis And management NESTLE: Nestle is the world’s leading nutrition, health and wellness company. Their tagline says, “Good Food, Good Life”. To provide customers with the best tasting, most nutritious choices in a wide range of food and beverage categories. Nestle owns several major consumer brands such as Stouffers, Nescafe, Kit-Kat, Carnation, Nestle Water, and many others. All in all, 30 of Nestle’s products earned 1 billion CHF or more during 2010, making Nestle a major force in the global food and beverage industry. NATURE OF CRISIS: THE CRISIS: Nestle, the world’s largest food conglomerate, has undergone a turbulent period since 2010. On March 14 2010, the Independent, a UK-based newspaper, stated that Nestle’s Kit Kat contained palm oil that results in deforestation and threatens the livelihood of the endangered Orang-utans. Environmental Group Greenpeace immediately requested Nestle to “give the rainforest a break” by ending its business partnership with Sinar Mas, its palm oil supplier in Indonesia, as soon as possible. The report spurred Nestle to cancel its contract with Sinar Mas—months after Sinar Mas was shown to be involved in illegal deforestation—but the corporation continues to purchase oil palm from Cargill, which is supplied in part by Sinar Mas. For its part, Cargill says it is investigating Greenpeace's allegations and if Sinar Mas is found to be committing illegal deforestation they will drop...
Words: 2752 - Pages: 12
...STP analysis Segmentation……………………………………………………………………..……6 Targeting…………………………………………………………………………….6-7 Positioning…………………………………………………………………..………7-8 SWOT……………………………………………………………………….......…8-9 Final reference………………………………………………………..………10-14 Introduction Nestlé S. A. was the world’s largest food and beverage company. Nestlé’s boss proposed a request to its new manger of Nestlé Crunch to increase 20 percent dollar in brand profitability with limited budget (Barton, 2012-2014). Therefore, this report will make a market audit for Nestlé Crunch to carry out the SWOT of Nestlé Crunch based on the analysis of the business environment, market mix and STP. Discussion Business environment PEST In politic aspect, Nestlé Crunch would influence by taxation policies as chocolate might to be taxed to prevent health problem (BBC News, 2009). In economic aspect, although it was pleasure to see that the worst financial crisis had over and the economic began to recover since mid 2009, the USA still seemed recession due to its low inflation and higher unemployment rate (The department of the Treasury, 2012). Unfortunately, Nestlé Crunch was the elastic demand product as Barton (2012-2014) recorded that the increasing price of Nestlé Crunch would result in reduced sales according to the economic theory. Therefore, the...
Words: 3509 - Pages: 15
...NESTLÉ NESVITA Cereal Milk Drink By Ma. Cristina Villanueva INTRODUCTION In 1994, NESTLÉ launched the first of its kind instant cereal beverage under the brand NESVITA in the Philippines. This was the first product launched by NESTLÉ under the NESVITA brand name. NESTLÉ NESVITA Cereal Milk Drink truly was a revolutionary product back then since it was harping towards the benefits of convenience and healthy nutrition. Since 1994 until the late 90’s, NESTLÉ NESVITA Cereal Milk Drink was the only instant cereal beverage in the market. The NESVITA brand name has been synonymous already with instant cereal beverage similar to that of Coca-Cola (or Coke) to soft drinks. However in recent years, other manufacturers started to challenge NESVITA Cereal Milk Drink, low-priced brands targeted to different age groups as well as different Socio Economic Class (SEC) of the market. One of the biggest threats of the product, PT Kakao’s Energen, has been gaining a lot of momentum in terms of market share due to its positioning as well as pricing. The product was initially distributed to sari-sari stores, market stalls as well as small groceries in Visayas and Mindanao but is now slowly being introduced to the supermarkets, groceries, conveniences stores as well, channels wherein NESVITA Cereal Milk Drink is currently present1. NESTLÉ recognized the emerging threat of Energen to its NESVITA business but also realized that NESVITA may not be the right brand to challenge Energen...
Words: 4076 - Pages: 17
