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Unit Two Discussion Board
Brand-Building
By Victoria Justice

When creating a new product marketers look at the factors that are the most important they try to develop products and/or services that are eye catchers to the targeted group or generation (Kolter& Keller, 2012). It is important when creating a new product or service to keep the main focus on the customers. Many Marketers today use music, movies, and famous celebrities to help aid in releasing of new products or service.
Consumer Product The consumer product that I would like to introduce is a swimming pool that is equipped with a built-in air pump allowing easier set up with a privacy blind. Pools are used quiet often in the summer and if they are easier to set up more people would buy them. Also there are people who like privacy when they swim and the privacy blind would help aid in their satisfaction so that they could enjoy their self swimming.
Target Markets The new swimming pool would target anyone who can swim, families that have kids anyone that loves water or would like to learn how to swim in private. I grew up with a big family I had six sisters and two brothers we had a swimming pool but we were only allowed to swim when there were not a lot of people around next door because we did not have any privacy and my mom and dad did not trust our neighbors looking at us. Having a pool that is easier to set up and that has privacy would make a difference for a lot of self conches people. I know that I have a family of my own now and we live in a trailer park but with a pool such as this one we could enjoy our privacy still yet.
Song and Endorser The song that I have chosen is “Summertime” by Kenny Chesney. This song is based on summertime fun the song’s lyrics could be formatted maybe mentioning swimming in the summer. The endorser that I have chosen is David Hasselhoff from bay

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