...Manly Brand Report Table of Contents 1. Executive Summary 2. Introduction 3. Theories a. Holt’s Theory of Cultural Branding b. Hall’s Tourism and Market System 4. Case Study Introduction 5. Brand Strategies 6. Critical Analysis of Brand Strategies 7. Recommendations 8. Conclusion Executive Summary This report was commissioned to examine the Manly Council case study and the strategies they use for their business and how they can relate to actual marketing theories and models. This research draws attention to the two strategies that Manly Council uses one of which is the beach and how they utilize this in enhancing the experience of tourists. Manly Council does this by placing eateries, shopping centers, services such as bike tours and aquariums and hosting annual events such as the International Jazz Festival. The Holt’s Theory of Cultural Branding where it states that brands are and can influence the societies culture fits into this strategy as Manly Council has created the ‘Surf City’ brand to align the values of its residents to create a beach culture for them to showcase to visitors. However in the strive for personal sovereignty is almost impossible through brands because cultural branding will force too many cultural icons for one to handle and time is short for one to reach sovereignty. Further research indicates that social media is also a tool used by Manly Council to increase brand awareness. The Hall’s Tourism...
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...Individual Written Report: Tiger Beer AB112 Marketing Nanyang Business School Tutor: Mr Craig Ewan Done By: Eufratia Raissa Mandhela 1. Company Introduction Tiger Beer was first introduced in October 1932 by the Malayan Breweries which was first established in 1930. Despite its modest starting point, Tiger Beer has expanded vastly and can be found in over 70 countries today. It is also brewed it 11 different countries such as Singapore, Malaysia, Thailand, Vietnam, Cambodia, China, New Zealand, Papua New Guinea, Sri Lanka, India – more than any other Asian beer brand. Tiger Beer has grown from a local brand into a globally recognized icon at present. Through its history, the brew has won more than 40 awards internationally. Tiger Beer received its first Bronze medal in 1939 for Bottle Beer Competition in London. Over the years Tiger picked up many more achievements and the most outstanding includes winning the Gold Medal for Brewing Industry International Award in 1998 (London, UK), that can be considered as winning Oscar Award for the industry. Most recently it has also won another Gold Medal at the 2004 World Beer Cup that is equivalent of winning the Olympic in beer industry. Today Tiger Beer is acknowledged as the leading global brand through its active participation in the sponsorship of many sports events and vibrant brand campaigns. As recognition to the brand, Tiger was awarded as a leading brand in UK Cool Brand Leader for 3 consecutive years:...
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...2. Executive summary • Two countries researched for potential market entry of Silkwood Wines, using macro-environmental (PEST) analysis, are Argentina and New Zealand. • Argentina is an attractive market for winemakers from ‘target-market’ point of view, but it is not a good time to commence exporting to this country. Unfavourable political and economic situation are the strongest factors that influence this decision. High physical, psychic, cultural and linguistic distances from Australia represent additional potential complications. • New Zealand on the other hand offers less opportunity for profits, but being physically, psychically, culturally and linguistically close to Australia, with a favourable applicable tariff rates and historically good relationship, it is a safe option. • American slightly positive GDP growth in the last quarter and some other latest statistics indicate that the worst times relating to world financial crisis is in the past. Nevertheless, world’s economists are prognosticating that long time is needed for full recovery. Some countries are still in recession and Argentina is battling hard to come out as a winner. Higher risks are associated with these hard times, thus a safer option is recommended. • Taking all this into consideration and the facts that Silkwood Wines are inexperienced in exporting and have limited human and financial resources, I recommend New Zealand as the best country for initial entry. With characteristics above described...
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...Vance Packard With an Introduction by Mark Crispin Miller PUBLISHING Brooklyn, New York Copyright © 1957, 1980 by Vance Packard Originally published by Pocket Books, a division of Simon & Schuster, Inc. Introduction Copyright 2007© by Mark Crispin Miller All rights reserved. Printed in Canada Reissue Edition 10 9 8 7 6 5 4 3 2 No part of this book may be used or reproduced in any manner without written permission of the publisher. Please direct inquiries to: Ig Publishing 178 Clinton Avenue Brooklyn, NY 11205 www.igpub.com Library of Congress Cataloging-in-Publication Data Packard, Vance Oakley, 1914The hidden persuaders / Vance Packard ; [new] introduction by Mark Crispin Miller. p. cm. Originally published in 1957 by McKay and reissued in 1980 by Pocket Books with a new afterword. ISBN-13: 978-0-9788431-0-6 ISBN-10: 0-9788431-0-X 1. Advertising--Psychological aspects. 2. Consumers--Psychology. 3. Advertising, Political. 4. Propaganda. 5. Control (Psychology) I. Title. HF5822.P3 2007 659.101'9--dc22 2007027043 To Virginia CONTENTS Introduction by Mark Crispin Miller 1. The Depth Approach PERSUADING US AS CONSUMERS Z. The Trouble With People 3. So Ad Men become Depth Men 4. ....And The Hooks Are Lowered 5. Self-Images for Everybody 6. RX for Our Secret Distresses 1. Marketing Eight Hidden Needs 8. The Built-In Sexual Overtone 9. Back to the Breast, and Beyond 10. Babes In Consumerland 11. Class and Caste in the Salesroom 12. Selling Symbols...
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...BULLYING BOYS: AN EXAMINATION OF HEGEMONIC MASCULINITY IN THE PLAYGROUND Dr L Trickett1 ABSTRACT Violence between young men, particularly resulting from the emergence of a so called ‘gun and knife culture’, is currently subject to extensive media coverage in UK2. Alongside this there has been increased anxiety about both the scale and impact of bullying in schools (Cawson et al, 2002; Tyler, 2002). These issues form part of a more generalised concern about men and boys in Britain often referred to as a ‘crisis of masculinity’ (see Clare, 2000). This article examines findings from research with male respondents about their relationship with hegemonic masculinity (Connell, 1987, 1989, 1995, 2005) and bullying whilst at school and makes suggestions as to what can be done to tackle abusive behaviour amongst boys and young men. 1 Dr Loretta Tricket is a Senior Lecturer and researcher with the Nottingham Law School, Nottingham Trent University, UK. 2 See Lockhart, G; McClory, J and Qvortrup, M. (2007) Gun and Knife Crime in Great Britain, Policy Exchange, Research Note. Knife crime is a fact of life for teenagers (Bryony Gardon, telegraph.co.uk, 31 May 2008). 2 Introduction This article is in five parts. Part One outlines the theoretical background to the research. Part Two describes the methodology and the participants. Part Three discusses different types of bullying and the factors that were associated with them. Part Four discusses resistance...
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...CPA PROGRAM – PROFESSIONAL LEVEL GLOBAL STRATEGY AND LEADERSHIP CASE ANALYSIS: CHASSEUR CHICKENS PTY LTD WEBINAR 2014 CASE STUDY 1 AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL Published by Deakin University on behalf of CPA Australia Ltd, ABN 64 008 392 452 © CPA Australia Ltd 2014 (Edition 14a) The contents and any information contained in this document (Information) are for general information only. They are not intended as professional advice. For any professional advice, please consult a suitable qualified professional. CPA Australia Ltd, Deakin University and the author(s) of the Information (Entities) make no representation about the content and suitability of this Information for any purpose. The Entities disclaim all warranties with regard to the contents and in no event will be liable for any loss and/or damage whatsoever resulting from loss of income or profits, whether in an action of contract, negligence or other tortious action, arising in connection with the use and performance of and/or reliance of the Information. CPA PROGRAM – PROFESSIONAL LEVEL GLOBAL STRATEGY AND LEADERSHIP CASE ANALYSIS: CHASSEUR CHICKENS PTY LTD WEBINAR 2014 CASE STUDY 1 AUTHORS: SAMANTHA WINTER AND DELYTH SAMUEL Contents Introduction 1 Case facts Industry information The global chicken meat processing industry The Australian poultry meat processing industry The production process Industry key success factors Competition in the Australian chicken meat farming and...
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...Bloodlines of Illuminati by: Fritz Springmeier, 1995 Introduction: I am pleased & honored to present this book to those in the world who love the truth. This is a book for lovers of the Truth. This is a book for those who are already familiar with my past writings. An Illuminati Grand Master once said that the world is a stage and we are all actors. Of course this was not an original thought, but it certainly is a way of describing the Illuminati view of how the world works. The people of the world are an audience to which the Illuminati entertain with propaganda. Just one of the thousands of recent examples of this type of acting done for the public was President Bill Clinton’s 1995 State of the Union address. The speech was designed to push all of the warm fuzzy buttons of his listening audience that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way...
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...Contents Preface Prologue: We have it Made Part I: The Mission Chapter 1: A Consumer Goes Global Chapter 2: Tattoo’s Tropical Paradise Chapter 3: Fake Blood, Sweat, and Tears Part II: My Underwear: Made in Bangladesh Chapter 4: Jingle these Chapter 5: Undercover in the Underwear Biz Chapter 6: Bangladesh Amusement Park Chapter 7: Inside My First Sweatshop Chapter 8: Child Labor in Action Chapter 9: Arifa, the Garment Worker Chapter 10: Hope Chapter 11: No Black and White, Only Green Update for Revised Edition: Hungry for Choices Part III: My Pants: Made in Cambodia Chapter 12: Labor Day Chapter 13: Year Zero Chapter 14: Those Who Wear Levi’s Chapter 15: Those Who Make Levi’s Chapter 16: Blue Jean Machine Chapter 17: Progress Chapter 18: Treasure and Trash Update for Revised Edition: The Faces of Crisis Part IV: My Flip-Flops: Made in China Chapter 19: PO’ed VP Chapter 20: Life at the Bottom Chapter 21: Growing Pains Chapter 22: The Real China Chapter 23: On a Budget Chapter 24: An All-American Chinese Walmart Chapter 25: The Chinese Fantasy Update for Revised Edition: Migration Part V: Made in America Chapter 26: For Richer, for Poorer Update for Revised Edition: Restarting, Again Chapter 27: Return to Fantasy Island Chapter 28: Amilcar’s Journey Chapter 29: An American Dream Chapter 30: Touron Goes Glocal Appendix A: Discussion Questions Appendix B: Note to Freshman Me Appendix C: Where Are You Teaching? Acknowledgments Copyright © 2012 by Kelsey Timmerman...
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...Kautilya's Arthashastra Translated into English by R. Shamasastry Kautilya's Arthashastra Translated into English by R. Shamasastry Kautilya's Arthashastra Table of Contents Book I, "Concerning Discipline" .............................................................. 3 Book II, "The Duties of Government Superintendents" ....................... 60 Book III, "Concerning Law" ................................................................. 213 Book IV, "The Removal of Thorns"...................................................... 285 Book V, "The Conduct of Courtiers" ................................................... 336 Book VI: The Source of Sovereign States ............................................ 362 Book VII, "The End of the Six-Fold Policy" .......................................... 370 Book VIII: Concerning Vices and Calamities........................................ 467 Book IX, "The Work of an Invader" ..................................................... 490 Book X, "Relating to War" ................................................................... 521 Book XI, "The Conduct of Corporations" ............................................ 541 Book XII, "Concerning a Powerful Enemy" ......................................... 547 Book XIII, "Strategic Means to Capture a Fortress" ............................ 563 Book XIV, "Secret Means" ................................................................... 584 Book XV, "The Plan of a Treatise" ......
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...ight Right Word Wrong Word Words and structures confused and misused by learners of English L. G. Alexander LONGMAN Addison Wesley Longman Limited Edinburgh Gate, Harlow Essex CM20 2JE, England and Associated Companies throughout the world. © Longman Group UK Limited 1994 All rights reserved; no part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of the Publishers. First published 1994 Fifth impression 1997 Illustrated by Chris Ryley British Library Cataloguing in Publication Data Alexander, L. G. Right Word Wrong Word: Words and Structures Confused and Misused by Learners of English. - (Longman English Grammar Series) I. Title II. Ryley, Chris III. Series 428.24 ISBN 0-582-21860-8 Library of Congress Cataloging-in-Publication Data Alexander, L.G. Right word wrong word: words and structures confused and misused by learners of English/L.G. Alexander. p. cm. Includes bibliographical references and index. ISBN 0-58221860-8 1. English language-Usage. 2. English language-Errors of usage. I. Title. PE1460.A48 1993 428.2'4-dc20 93-11963 CIP We have been unable to trace the copyright holder of the text for Exercise 52 Everybody, Somebody, Anybody, Nobody and would appreciate any information that would enable us to do so. Set in Times New Roman, TrueType Produced through Longman Malaysia, ETS ISBN 0 582 21860 8 ...
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...THE MORTAL INSTRUMENTS Book Three City of Glass Margaret K. McElderry Books An imprint of Simon & Schuster Childrens Publishing Division 1230 Avenue of the Americas, New York, New York 10020 This book is a work of fiction. Any references to historical events, real people, or real locales are used fictitiously. Other names, characters, places, and incidents are products of the authors imagination, and any resemblance to actual events or locales or persons, living or dead, is entirely coincidental. Copyright Š 2009 by Cassandra Claire, LLC All rights reserved, including the right of reproduction in whole or in part in any form. Library of Congress Cataloging-inPublication Data Clare, Cassandra. City of glass / Cassandra Clare.1st ed. p. cm.(The mortal instruments; bk. 3) Summary: Still pursuing a cure for her mothers enchantment, Clary uses all her powers and ingenuity to get into Idris, the forbidden country of the secretive Shadowhunters, and to its capital, the City of Glass, where with the help of a newfound friend, Sebastian, she uncovers important truths about her familys past that will help save not only her mother but all those that she holds most dear. ISBN-13: 978-1-4391-5842-5 ISBN-10: 1-4391-5842-8 [1. SupernaturalFiction. 2. DemonologyFiction. 3. MagicFiction. 4. VampiresFiction. 5. New York (N.Y.)Fiction.] I. Title. PZ7.C5265Ckg 2009 [Fic]dc22 2008039065 Visit us on the World Wide Web: http://www...
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...книг выложен группой vk.com/create_your_english The Project Gutenberg EBook of Ivanhoe, by Walter Scott This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org Title: Ivanhoe A Romance Author: Walter Scott Release Date: June 25, 2008 [EBook #82] Last Updated: November 6, 2012 Language: English *** START OF THIS PROJECT GUTENBERG EBOOK IVANHOE *** Produced by John P. Roberts, Jr. and David Widger IVANHOE книг выложен группой vk.com/create_your_english A ROMANCE книг выложен группой vk.com/create_your_english By Sir Walter Scott Now fitted the halter, now traversed the cart, And often took leave,—but seemed loath to depart! 1 —Prior. CONTENTS INTRODUCTION TO IVANHOE. DEDICATORY EPISTLE IVANHOE. CHAPTER I CHAPTER II CHAPTER III CHAPTER IV CHAPTER V CHAPTER VI CHAPTER VII CHAPTER VIII CHAPTER IX CHAPTER X CHAPTER XI CHAPTER XII CHAPTER XIII CHAPTER XIV CHAPTER XV CHAPTER XVI CHAPTER XVII CHAPTER XVIII CHAPTER XIX CHAPTER XX CHAPTER XXI CHAPTER XXII CHAPTER XXIII CHAPTER XXIV CHAPTER XXV CHAPTER XXVI CHAPTER XXVII CHAPTER XXVIII CHAPTER XXIX CHAPTER XXX CHAPTER XXXI CHAPTER XXXII. CHAPTER XXXIII CHAPTER XXXIV CHAPTER XXXV CHAPTER XXXVI CHAPTER XXXVII CHAPTER XXXVIII CHAPTER XXXIX CHAPTER XL CHAPTER XLI ...
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...cover next page > title author publisher isbn10 | asin print isbn13 ebook isbn13 language subject publication date lcc ddc subject : : : : : : : : : : : cover next page > < previous page page_i next page > Page i 1100 Words You Need to Know Fourth Edition Murray Bromberg Principal Emeritus Andrew Jackson High School, Queens, New York Melvin Gordon Reading Specialist New York City Schools . . . Invest fifteen minutes a day for forty-six weeks in order to master 920 new words and almost 200 useful idioms < previous page page_i next page > < previous page page_ii next page > Page ii © Copyright 2000 by Barron's Educational Series, Inc. Prior edition © Copyright 1993, 1987, 1971 by Barron's Educational Series, Inc. All rights reserved. No part of this book may be reproduced in any form, by photostat, microfilm, xerography, or any other means, or incorporated into any information retrieval system, electronic or mechanical, without the written permission of the copyright owner. All inquiries should be addressed to: Barron's Educational Series, Inc. 250 Wireless Boulevard Hauppauge, NY 11788 http://www.barronseduc.com Library of Congress Catalog Card No. 00-030344 International Standard Book Number 0-7641-1365-8 Library of Congress Cataloging-in-Publication Data Bromberg, Murray. 1100 words you need to know / Murray Bromberg, Melvin Gordon. p. cm. Includes index. ISBN 0-7641-1365-8 1. Vocabulary. I. Title: Eleven hundred words you need...
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...THE ART OF DECEPTION Controlling the Human Element of Security KEVIN D. MITNICK & William L. Simon Foreword by Steve Wozniak Scanned by kineticstomp, revised and enlarged by swift For Reba Vartanian, Shelly Jaffe, Chickie Leventhal, and Mitchell Mitnick, and for the late Alan Mitnick, Adam Mitnick, and Jack Biello For Arynne, Victoria, and David, Sheldon,Vincent, and Elena. Social Engineering Social Engineering uses influence and persuasion to deceive people by convincing them that the social engineer is someone he is not, or by manipulation. As a result, the social engineer is able to take advantage of people to obtain information with or without the use of technology. Contents Foreword Preface Introduction Part 1 Behind the Scenes Chapter 1 Security's Weakest Link Part 2 The Art of the Attacker Chapter 2 When Innocuous Information Isn't Chapter 3 The Direct Attack: Just Asking for it Chapter 4 Building Trust Chapter 5 "Let Me Help You" Chapter 6 "Can You Help Me?" Chapter 7 Phony Sites and Dangerous Attachments Chapter 8 Using Sympathy, Guilt and Intimidation Chapter 9 The Reverse Sting Part 3 Intruder Alert Chapter 10 Entering the Premises Chapter 11 Combining Technology and Social Engineering Chapter 12 Attacks on the Entry-Level Employee Chapter 13 Clever Cons Chapter 14 Industrial Espionage Part 4 Raising the Bar Chapter 15 Information Security Awareness and Training Chapter 16 Recommended Corporate Information Security Policies Security at a Glance Sources...
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...C h a p t e r 1 Prewriting GETTING STARTED (OR SOUP-CAN LABELS CAN BE FASCINATING) For many writers, getting started is the hardest part. You may have noticed that when it is time to begin a writing assignment, you suddenly develop an enormous desire to straighten your books, water your plants, or sharpen your pencils for the fifth time. If this situation sounds familiar, you may find it reassuring to know that many professionals undergo these same strange compulsions before they begin writing. Jean Kerr, author of Please Don’t Eat the Daisies, admits that she often finds herself in the kitchen reading soup-can labels—or anything—in order to prolong the moments before taking pen in hand. John C. Calhoun, vice president under Andrew Jackson, insisted he had to plow his fields before he could write, and Joseph Conrad, author of Lord Jim and other novels, is said to have cried on occasion from the sheer dread of sitting down to compose his stories. To spare you as much hand-wringing as possible, this chapter presents some practical suggestions on how to begin writing your short essay. Although all writers must find the methods that work best for them, you may find some of the following ideas helpful. But no matter how you actually begin putting words on paper, it is absolutely essential to maintain two basic ideas concerning your writing task. Before you write a single sentence, you should always remind yourself that 1. You have some valuable ideas to tell your reader,...
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