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Brandaudit Emirates

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Submitted By pain12345
Words 5480
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Brand Audit for Emirates
By Team Pineapple Pilots

Members:

1

Table of Content
Table of Content ..................................................................................................................................... 2
Table of Figures ...................................................................................................................................... 2
1.

Brand Inventory ........................................................................................................................ 3
1.1.
1.2.

Target Market ................................................................................................................... 3

1.3.

Brand Identity Inventory .................................................................................................. 5

1.4.

Brand Marketing Inventory.............................................................................................. 5

1.5.

Competition ....................................................................................................................... 7

1.6.
2.

History and Facts about Emirates.................................................................................. 3

Brand Performance.......................................................................................................... 8

Brand Meaning Audit ............................................................................................................. 10
2.1.

Web research ................................................................................................................. 10

2.2.

Qualitative Research ..................................................................................................... 12

2.3.

Quantitative Research??

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